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How to Improve your Domain Authority

As a full-time blogger, my domain authority is very important to me, and I know it is the same for many bloggers. As a Blogger and Blogger Outreach Consultant, I know many brands tend to work with bloggers that have a minimum domain authority of at least 20, so improving and maintaining a good domain authority score is very important if you plan to make money from your blog.

 


 

A blog’s domain authority is set by Moz Open Site Explorer, and it is simply a score that shows how your website is really doing. It works by crawling the web to find sites that link back to your site; it then measures the value of these links and generates a number based on the results.

Before you can have a valid domain authority, you need to have your own domain. So yourblogname.com, co.uk or net, but not .wordpress, or blogspot, if that makes any sense. Many new bloggers tend to think they have a domain authority with a free WordPress/Blogger blog, but they don’t, as their blog is piggybacking on the host platform, which explains the very high domain scores. However, blogs with a vanity domain (that is a blog with a domain name but hosted on WordPress/Blogger) do have a valid domain authority, so you don’t need to be self-hosted to have a domain authority. I see this question come up a lot online, so I thought to clarify this bit before going further.

So how do you improve your domain authority? I have blogged for over 4 years now on Fashion and Style Police, and at the moment, I have a domain authority of 33. I going to mention things that I believe has helped me.

 

Regularly Posting Quality Content

I blog almost every day and I think my blogging regularly has helped improve and maintain my domain authority. But the key is to post regular quality content and not just churn out post after post that have no depth.

Posting regular quality content would get you views, comments, likes, link backs, and shares, which all help your domain authority massively.

 

Using SEO Properly

Using SEO properly means your blog posts would appear on search engines, which makes it more likely to get views, comments, shares, and the likes. What use is a great post or blog if no one can find it? Good use of SEO increases the number of eyeballs on your blog, which will eventually increase your domain authority.

 

 

Build a Social Following

A blog’s social following does have an impact on its domain authority. If you have a decent following on social media with engaged followers, you will see an increase in your blog views, comments, shares, and the likes, which eventually helps the overall domain authority of your blog. I wrote a little more about this in my book – How to Cash in as a Blogger, so go have a read and please leave a review on Amazon once you are done. I need them reviews like I need air!

 

Commenting on Other Blogs

Commenting on other blogs does have a massive impact on the domain authority of your blog because it links back to your blog, if you leave your blog link details in the website box. However, I would advise you don’t leave your blog link under your comment except the blogger is happy with this. I personally don’t like it because I have to deal with broken links every now and again, and these links are usually the main culprits. Leaving your website link in the allocated section should do the work fine, and also make sure your comment is a decent amount of words, I would say at least 10 words if possible.

 

 

 

Writing at Least 300 Words Posts

The minimum word count of a blog post should be at least 300 words. I know sometimes it may be hard to write-up a post up to 300 words especially for Giveaway posts but that should be your ideal target. Research and experience has shown me that longer posts help improve the domain authority of a blog. And these posts also rank high on Google so it is a win-win.

 

Try these tips for 6 months and see if your blog’s domain authority increases.

Do you have any domain authority tips to share?

If you have enjoyed reading this post, please do leave a comment and share.

Thank you.

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How to Avoid Burnout as a Blogger

There’s a lot more that goes into blogging than what the world actually sees. Your readers see a blog post published once or twice a day (like in my case), receive timely notifications on social media about the posts you shared on your blog, and get emails reminding them to check out your latest posts. Little do they know that one blog post can take hours of research, writing and promotion to make sure your readers enjoy and derive great value from your blog post.

 

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This may sound overwhelming to those who are not in the blogging industry, but blogging IS a full-time job. Blogging IS a lot of work. Sometimes it will even require you to sacrifice your sleep just to make sure that all your blog posts have been scheduled for the week with some additional blog posts hidden in reserve in case of emergencies.

For some this may be too much to take. All those hours of writing blog posts, getting the right photos, editing the photos, replying comments and sending emails can be so overwhelming that you experience blogger burnout. Here are 3 ways you can avoid it:

 

Repurpose your content

If you’ve been blogging for some time now, your blog must be filled with a good amount of content. To save up time spent on creating new content, go through your old ones and ‘recycle’ them.

You can do this by creating something new but closely related to your old post. You can also rewrite the post with a different perspective. Add new information, pictures or relate a fun incident. This will help make creating content for your blog easier as you will use your previous content as your main inspiration.

 

Schedule your posts

Imagine if you had to do everything manually. That’s a lot of work. To help beat the overwhelm, try scheduling all your posts. Have a day when you sit down and schedule all your posts for the week, 2 weeks or even a month. This will help save you a lot of time and give you time to relax and do other things you love most.

Don’t stop at just scheduling your blog posts. Schedule your social media posts to help promote that blog post. I use Buffer for scheduling my social media posts, and it is an amazing tool.

To efficiently schedule your posts make sure that you have an editorial calendar that you can refer to. This will guide you on which days you should schedule your posts.

 

Delegate as much as you can

If you find yourself doing more than you can handle, it’s time to delegate. Let a graphic designer be in charge if your graphics for your blog. Let a video editor be in charge of your editing. Focus on what you can do and what you love doing. When you do everything by yourself, you find yourself having little time and energy for anything else.

 

How do you combat blogger burnout? Please share your tips in the comments section below.

 

The Highs & Lows of the Self Employed World 2016

Happy new year everyone. I hope you all are having an amazing start to the year. I am currently down with flu (booo) but I am getting better. I have been under a lot of stress lately so I guess that is the reason for my body shutting down.

 

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We had an amazing time in Dubai, it was the best holiday ever and the kids had so much fun. But everything went wrong when we landed at Gatwick Airport. I stupidly picked up the wrong luggage (it was the exact size and design as mine and even had the same padlock), and someone else picked mine, and I didn’t realise until I got to the hotel room. I could open the box because it was the same padlock (can you imagine the coincidence, the same box and padlock on the same flight) but as soon as I opened it, I realised it wasn’t mine.

This has never happened to me before so I was in a very bad state. I usually tag my boxes but this box was a new one; a Tripp flowery black and red design, so I thought it was unique enough, well I thought wrong.

We had to make the long trip back to Gatwick twice the next day to pick up my box and to drop the wrong box. It was a very stressful period as you can imagine, all valuables were in there, but I am thankful the lady that picked my box was honest (she took it back to the airport and kindly sorted out a leakage in my box), and I am also thankful we were still in London. Imagine if we were back home in Cheshire, that would have been horrid.

The good thing is it would never happen to me again, I will always tag my bags boldly whenever I travel so I don’t pick a wrong box and no one picks mine.

 

Anyways back to the highs & lows of the self-employed world in 2016. I wrote a similar post in 2015, and it was nice to read it a year after.

There are so many highs and lows, so I will try to focus on a few to keep it brief.

 

The Highs

 

Writing a book

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I wrote an eBook last year – How to Cash In as a Blogger. It was released February 2016, and it is a dream come true. I always wanted to write a book and I am happy I got to fulfil this dream last year. This is the first of many books to come.

It is currently available exclusively on Amazon for £3.44 and free for Kindle Unlimited subscribers. It is a great book for new bloggers or bloggers trying to monetize their blogs, so do have a read if you have not done so already. And if you have read it, pretty please leave me a review on Amazon, I need those reviews like I need air.

 

Freelancing

I took the freelance industry by storm in 2016 and grew my portfolio. I currently do PR and Blogger Outreach for 5 brands and I am hoping to double this figure this 2017. I also do freelance writing for a few websites and I plan to grow my freelance writing business this year.

 

Fashion and Style Police turned 4

Fashion and Style Police turned 4 last October, and it is great to see how much the blog has grown. It has over 40,000 combined followers now, and I still have to pinch myself every now and again to be sure I am not dreaming. This blog has opened many doors for me and I am super grateful to everyone who reads, shares and comments. You guys are the real deal!

 

The Lows

 

Chasing Payments

This has always been an issue and it still is but hopefully I will be able to manage this situation better this 2017.

 

Unprofessional Bloggers

While doing blogger outreach for brands, I have had the opportunity to work with hundreds of bloggers. I have worked with so many lovely bloggers, and I can’t wait to work with them this year, but I have also had the misfortune of working with some unprofessional bloggers. These select few are giving bloggers a bad name.

The ones that stop communicating with you as soon as they receive the review products, and they never write a post. The rude and entitled ones that believe their blog is the best thing since sliced bread. The lazy ones that take weeks, and sometimes months to post but you can see them on social media chatting all day. I can go on and on.

The good thing is my little black book is growing and I will never work with such bloggers again. But it is a shame that these bloggers are giving the entire industry a bad name.

 

Burn Out

Last year was incredibly busy. It was so hard for me to juggle the blog and freelance jobs at the same time but I did somehow. The last quarter was the busiest, and I struggled to get it all done before the holidays but I got there in the end.

This year I am going to take more time off work to avoid losing my mind.

 

Overall, 2016 was fabulous and 2017 is even going to be more fabulous. I am so looking forward to it.

How was your 2016?