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Should you be on every social media platform as a blogger?

This blog post has been on my mind for some time and I decided today is the day to blog about it. Many bloggers wonder how they could possibly manage being on all social media platforms without overworking themselves. The last time I counted, there are about 7 active social media platforms and I am happy to say I have an account on all platforms but I don’t post regularly on all of them.

 

Should you be on every social media platform as a blogger?

Should you be on every social media platform as a blogger? Well my answer is yes. You should be on as many social media platforms as you can manage, just so you have your online presence on these platforms. You don’t have to be active on all the social media platforms you are on. There is no way I can post regularly on all the many social networks available. The best way to go about this is to pick a few you are interested in and focus on those platforms.

 

 

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Top Social Media Platforms

At the time of writing this post, the top social media platforms are –

 

Instagram

I have a love and hate relationship with Instagram. It is the hardest social media platform to grow because almost everyone on there plays the follow and unfollow game. I still like it and will keep using it as long as it stays active. Brands love it, so I have to keep at it. I was late to the Instagram game. I didn’t set up my account immediately and when I did set it up, I neglected it for many years. So I am currently playing catch up.

Instagram is where the money is, many bloggers with about 10,000 followers on average, get as much as £300 for a single shot or story, so if you ever plan to make money online, Instagram is the social media platform to start with. You can find me on Instagram here – Fashion and Style Police.

 

Facebook

I love Facebook so much. It is definitely my favourite social media platform. It is a lot more relaxed than Instagram and the Facebook ads do help grow your following. I also find it more real than Instagram. People genuinely comment and like your posts on Facebook and not to get anything back in return like on Instagram. I also find that you get more regular people on Facebook.

I have been on Facebook for many years now and set up my Facebook Page, the same time in 2012 when the first blog post went live. You can find my page here – Fashion and Style Police.

 

Twitter

Twitter is all about chit and chat and it can get a bit noisy but I like the noise. It is a good way to spend 10 minutes. I have been on Twitter for many years and I have succeeded in growing my following. Hashtags really come in handy on Twitter unlike other social media platforms.

I tweet everyday and thanks to Buffer, I can schedule tweets in advance and plan my content for the platform. I also scout for jobs for my blog and my digital marketing career. If you are after growing your net worth, Twitter is a good place to start. You can find me here – @fashionstylepol

 

 

 

Outfit Post Image

 

Pinterest

Pinterest is another interesting social media platform I am currently loving. I have recently started pinning a lot and I enjoy how my feed now looks and the amount of engagement and views I am getting. The views are also pouring over to my blog which is great. If  you are after a bit of blog traffic and interesting photos, then Pinterest is the platform for you.

I am late to the Pinterest game so I am slowly growing my followers but I am not that bothered about those numbers to be honest. I am more interested in the engagement and views I get because it spills over to the blog which is great. You can fine me on Pinterest here – Fashion and Style Police pins.

 

Snapchat

Snapchat is a platform I am registered on. I got an account with my name on it just incase I need it in future but I can’t remember the last time I went on it. It is not a social media platform I am interested in growing at the moment.

 

YouTube

I sent a YouTube channel last year after many years of contemplation. There are a few short videos on my channel. I have a few more I need to edit and upload. That should be done in a few days. It is another platform I currently don’t really have the time for but I am hoping to upload maybe 2 or more videos a month. You can watch my first YouTube video here.

 

Linkedin

Linkedin is a professional social media platform and I use it for just that. So you won’t find me chatting away on there like I do on Twitter. I use it to network and find like minds. I also scout for jobs on there and follow relevant people in my industry. You can find me on – Fashion and Style Police.

 

 

As you can see, I am not active on all the social media platforms, but I have an account on all of them. I think that is the smart thing to do as you never really know which one you may be interested in and you don’t want someone else using your blog name on a social media platform. That creates a lot of confusion. So if you have not done so already, register your blog name on all social media platforms. Also, ensure you use the same photo on all of them, so it is clear you are the same person. That is a great way to distinguish your brand.

 

Are you on every social media platform? Which is your favourite and why? Do sound off in the comments section below.

Thanks for reading and commenting, have a lovely week ahead.

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Growing a thick skin as a blogger

Being a blogger opens you up to all sorts. You get the admirers and the trolls. The great comments, the shades and the in your face insults. The job comes with both as we expose our creation (whatever it may be) to the whole world. So if there is one thing you need to have or work on asap as a blogger, is to grow a thick skin. Blogging is not only about writing. You have to spent a good amount of time promoting your blog and social media platforms, especially in the early days.

 

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Putting your blog out there is essential in order to make a name for yourself. These actions usually attracts more eyeballs to your blog, which is a good thing. But then the trolls find you, and if you are not strong enough, the rude comments may stop you blogging altogether.

 

Growing a thick skin as a blogger

So how do you grow a thick skin as a blogger. I have been blogging for almost 6 years now and I have had a few rude comments but not as many as I thought I would if I am being completely honest. Which is a good thing I guess. I had most of the trolls in the first year of my blog, which I found surprising. I guess their aim was to kill the little confidence I had in my blog back then. I also have a feeling some of the trolls knew me in real life, which I find really sad for them.

 

Here are three ways you could grow a thick as a blogger.

 

Carry on anyway

I know how hard it can be. But the key to growing a thick skin as a blogger is to ignore the negative comments and carry on anyway. Delete any rude comment and block any troll on your social media platform. There is no need trying to have a conversation with them. The only aim of the troll is to make you feel bad about yourself and what you do. And that is because they feel bad about themselves. Don’t let them project their negative thoughts on you. Ignore them, use the delete.block option and carry on anyway.

 

Work on your self-confidence

In order to be a successful blogger you have to work on your self-confidence. This bit is very important. If you have no self-confidence, you wouldn’t be able to carry on anyway when the negative comments start rolling in. Once you have self-confidence and believe in your work, no one can get to you as much as they would if you don’t have any. You have the key to your self-confidence, use it.

 

Don’t take things personally

It is incredibly hard to not take things personal when people are nasty towards you, but you must learn not to. Nasty people live nasty lives which is why that is all they can give. Do not let them project their frustrations and bitterness on to you. Instead see right through them and keep it moving. Do not entertain or engage their negative energy.

 

What are your thoughts on growing a thick skin?

6 ways to grow your blog organically

So you have a blog.  You’ve been consistently creating content on your blog, but for some reason your blog is not growing as fast as you had hoped. It can be frustrating that your page views or engagement rate is not going past a particular mark despite all the hard work you put into your blog. Don’t worry. We’ve all been there. And just like every problem there is a solution. Here are ways you can grow your blog organically.

 

6 ways to grow your blog organically image

 

 

Publish content that your target audience wants to read

Great content goes around fast. With this in mind you have to make it a priority to create blog posts that are valuable to your target audience.

What are the pain points of your target audience? What are the questions they keep asking and want answered? How can you make your resource better than all the others that are out there?

Asking yourself those kind of questions will help point you in the direction of the type of content your target audience would like to read. If you’re still lost as to what kind of content your target audience will love to read, then you can simply ask a cross section of your target audience and use their feedback as a guide.

 

Guest post in blogs that are in your niche

One fascinating thing about growing your audience is that having quality content is just one part of the equation. You can’t just limit yourself to consistently creating awesome blog posts for your blog alone.

To draw more readers to your blog, you need to create great blog posts for other blogs. The kind of content you create for other blogs with a larger readership than yours will attract more people to visit your blog too. You can do this by simply making reference to your blog within the content of your guest post or in your author bio.

 

Engage in communities where your target audience is hanging out to grow your blog

If you want to get your blog posts in front of your target audience, you need to go to where they hang out online.

I’m not talking about spamming forums or groups with links from your blog. I’m talking about carrying out conversations with people in those communities and groups. Be helpful in those communities and groups. Answer their questions and share resources that will help the members of those communities.

The more you reach out to genuinely help people, the more they would like to know what you’re about. They would eventually stumble upon your blog and be devoted readers.

 

Grow your blog image

 

Network with other bloggers in your niche

Make consistent effort to get in touch with bloggers in your niche. You can either network with bloggers at meetups or conferences, or you could get in touch with bloggers online.

Build a relationship with those bloggers and think of creative ways you can help each other grow. You can do this by sharing each other’s content on social media, commenting on your blog posts or collaborating in blogging projects.

 

Promote your blog on social media

By now you must have noticed that growing your blog means you have to put your blog posts and expertise out there consistently.

Most of your potential readers are lurking on social media and the way to create awareness to your blog is by consistently sharing it on social media.

Let people know about your recent blog posts, the blog posts you’re working on and the previous blog posts you’ve worked on.

Remember, don’t spam. Instead, creatively weave in links to your blog posts with tips your target audience will find helpful.

 

Encourage your readers to share your blog posts

Don’t underestimate the power of the share buttons on your blog. If you don’t have them on your blog yet make sure you set them up.

I have observed a lot of bloggers who write awesome blog posts but never include a call-to-action at the end of the article. If you’re among them, then make sure that before you hit ‘publish’ you write a line asking your reader to share your blog post. That simple request can help increase the visibility of your blog and consequently boost its growth.

 

Do try these tips and let me know how you get on. If you have any extra tips to share on how to grow your blog, please do so in the comments section below.

Also, if you enjoyed reading this article, please share on your social media platforms.

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