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Are the Days of Influencer Marketing Numbered?

There has been a lot of buzz about influencer marketing over the years. What started as getting celebrities to mention brands on social media has now turned into a sophisticated marketing strategy.

Influencer marketing advanced so much that those who have made it big on social media are also considered as influencers. This is because of the large crowds they are able to pull with their engaging content online.

From YouTubers to Instagram superstars, every influencer’s marketing strength was tapped by brands (big and small) who wanted to make sure that their products and services reach their target audience.

However, influencer marketing was seen as a mere marketing strategy used to trick target audiences into thinking that their favourite stars are using particular products. Some people are more skeptical than ever when it comes to buying products because influencers use them.

 

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Influencer marketing is estimated to be around £8 billion industry by 2020. This by every indication shows that influencer marketing is here to stay. Here’s why:

 

It creates an earning potential for influencers

Without a doubt influencer marketing has turned into a means through which influencers can create their income. Although a lot of people feel that influencers can be easily bought over by big time brands, conscious influencers have shown that they only stand behind brands that they believe in.

If you’re an influencer and you have the interest of your audience at heart, you would never endorse a product that you don’t like. A lot of influencers value their audience and will not compromise their own integrity for just a few bucks.

The good news is that there are now ethical guidelines to influencer marketing that ensure that consumers are protected. The guidelines also ensure influencers don’t exploit their audience.

 

It makes brands relatable to their target audience

If there’s anything influencer marketing was able to achieve it’s its ability to put before consumers content that they find relatable. That’s one of the reasons why influencer marketing is so powerful.

When one sees a post on social media from their favourite influencer using a product, it makes the product instantly relatable to the person viewing the post. More often than not, it motivates them to purchase the product because they think “if he/she can use it, then so can I”.

 

It gets brand awareness to the exact target audience

One of the challenges brands face is getting their product and services in front of their ideal target audience.

Influencers are able to command large audiences through their content. Their audience is easily defined. This makes it easy for brands to target specific audiences through influencer marketing.

 

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Verdict?

Influencer marketing is here to stay and there is no sign of it slowing down any time soon. As influencer marketing grows in popularity, it will continue to evolve. The rules of the game are becoming more and more defined such that the interest of consumers is protected all the way. It’s definitely worth a try both for the brand and for the influencer.

 

What do you think of influencer marketing?

 

 

 

 

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Growing a thick skin as a blogger

Being a blogger opens you up to all sorts. You get the admirers and the trolls. The great comments, the shades and the in your face insults. The job comes with both as we expose our creation (whatever it may be) to the whole world. So if there is one thing you need to have or work on asap as a blogger, is to grow a thick skin. Blogging is not only about writing. You have to spent a good amount of time promoting your blog and social media platforms, especially in the early days.

 

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Putting your blog out there is essential in order to make a name for yourself. These actions usually attracts more eyeballs to your blog, which is a good thing. But then the trolls find you, and if you are not strong enough, the rude comments may stop you blogging altogether.

 

Growing a thick skin as a blogger

So how do you grow a thick skin as a blogger. I have been blogging for almost 6 years now and I have had a few rude comments but not as many as I thought I would if I am being completely honest. Which is a good thing I guess. I had most of the trolls in the first year of my blog, which I found surprising. I guess their aim was to kill the little confidence I had in my blog back then. I also have a feeling some of the trolls knew me in real life, which I find really sad for them.

 

Here are three ways you could grow a thick as a blogger.

 

Carry on anyway

I know how hard it can be. But the key to growing a thick skin as a blogger is to ignore the negative comments and carry on anyway. Delete any rude comment and block any troll on your social media platform. There is no need trying to have a conversation with them. The only aim of the troll is to make you feel bad about yourself and what you do. And that is because they feel bad about themselves. Don’t let them project their negative thoughts on you. Ignore them, use the delete.block option and carry on anyway.

 

Work on your self-confidence

In order to be a successful blogger you have to work on your self-confidence. This bit is very important. If you have no self-confidence, you wouldn’t be able to carry on anyway when the negative comments start rolling in. Once you have self-confidence and believe in your work, no one can get to you as much as they would if you don’t have any. You have the key to your self-confidence, use it.

 

Don’t take things personally

It is incredibly hard to not take things personal when people are nasty towards you, but you must learn not to. Nasty people live nasty lives which is why that is all they can give. Do not let them project their frustrations and bitterness on to you. Instead see right through them and keep it moving. Do not entertain or engage their negative energy.

 

What are your thoughts on growing a thick skin?

Giveaway & Review – Win £100 To Spend On Cheerz

I came across the Cheerz website some weeks ago, and I was happy to review some prints. Cheerz is the easiest printing service for social media photos. So Instagram and Facebook photos are great and easy to print on the Cheerz website or via the Cheerz app. I have lots of pictures on my laptop and on social media, and I have been dying to get them printed and framed. We are forever taking photos in our house. I like capturing special memories. I see it as a way of freezing time. Which is why I was thrilled to try Cheerz.

I have the giveaway details at the end of the post. But first let’s dive into these amazing prints.

 

Cheerz Canvas Print From £14

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I found it so easy to get these prints down. The Cheerz website is very user-friendly and straightforward to use. I got this Canvas Print and I fell in love with it as soon as it landed on my doorstep. It is easily one of the prettiest prints in my house. I love the quality of the canvas print and my kids love it even more. They think it is really cute. Not sure if it is the actual canvas print they like or their poses, or their Thomas the Train and Peppa Pig cakes. But they are huge fans of this print.

 

Framed Photo From £21

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I also got this stunning photo frame from Cheerz. I love how sleek it looks. It is a beauty to behold on my wall, and it has completely transformed my living room. I can see the photo was printed with top-of-the-range photo paper and the simple black frame is such a beauty. There are different colours available for the frames, so there is one for any photo. I really like this frame. The photo brings back a lot of memories. I can still remember why I had such a big smile on my face. Which is why pictures are amazing treasures to keep. The special moment is frozen forever on my wall and in my heart.

 

Classic Photo Prints From £0.21

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I wanted some pictures printed as well to fill up our albums. So I got these classic photos printed from 21p. I love the amazing premium silver, photo printing paper used. It is great quality and the pictures look very good. I will be printing more for sure. I have so many photos on Facebook and Instagram, and it would be great to get as many as possible printed. These classic prints never go out of fashion, so it is always a great idea to have special photos printed.

If you are interested in getting some prints from Cheerz website, I have a special discount code for you. Use POLICE20 to get 20% off until August 27th not including  gift cards.

 

Giveaway Details

One of my readers would win £100 to spend on Cheerz. To enter this competition, here are the steps you need to take –

 

  1. Follow me on Twitter.
  2. RT this tweet.
  3. Follow me on Instagram.
  4. Leave a comment telling me how you would spend £100 on the Cheerz website.

You can also visit my Facebook page for my competitions.

 

The giveaway is open to all UK residents over 18 years. It ends on 17th August 10pm. I will be contacting the winner on Twitter within 24 hours.

 

Thanks for reading.

 

*PR samples.

 

 

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