When it comes to blogging, I strongly believe for you to be successful as a blogger, you need to write a blog you would like to read. Which is why I write on Fashion and Style Police the way I do. We have different types of niches we love reading. I love reading a variety of topics and I enjoy reading them on the same blog. From fashion and beauty, to travel and lifestyle topics. For me to be a regular reader of a blog, I need to like the blog layout and design, the writing tone, the blogger behind the blog and the topics covered.
I hardly read purely fashion or beauty blogs these days. I tend to read more lifestyle blogs because they cover a variety of topics, so I am sure I would find posts I am interested in reading while scrolling through. Plus the advancement of social media means I get to see outfit and beauty posts steady on my feed (thank you Instagram), so reading a personal style blog or a makeup blog would be too much of a hassle, except the blog covered other topics I enjoy reading like parenting and blogging tips.
Write a blog you would like to read
The trick to blogging is to make sure your content reflects you. So write whatever you feel like writing and own it! Don’t let it be all about reviews, PR samples, affiliate links and paid posts. Let your content be more of what you feel like writing about and just do you! Many people would say having a varied blog like I do wouldn’t work. They would say I need to stick to 1 or 2 related niches, and set up another blog for the other niches I am interested in writing about. I did that in the early days. I had another blog set up purely for reviews and it was so boring. It was not a blog I would want to read, which is why I deleted it after 9 months. That experience has taught me to ignore the noise and everyone’s opinion of how I should blog and just focus on publishing the right content that I would like to read.
I have no regrets. Deleting the review blog was the right decision and I would delete it again if I had the chance. I played around with a niche blog and it didn’t work. I realised quickly that this was no right for me, and I decided to implement reviews into Fashion and Style Police, and the rest is history. The review blog was set up and deleted about 4 years ago, so it is not a recent development. It is just a way of me explaining why niche blogging is not my thing. I think it is because we are forever evolving as humans. Life happens and sometimes we just don’t like what we used to like anymore. It may change for me in a few years, who knows. But right now, I enjoy blogging this way and I am content with having just 1 blog. No niche blogging here.