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Social Media Tips – Instagram is for art and creativity

The first mistake I made as a blogger was treating every social media platform the same way. It took me years to understand how each one works, and how I had to use them differently. I wrote a few weeks ago about how Twitter is mainly for chit-chat and networking. It took me ages to figure that bit out and it took me even longer to fully understand the ever changing world of Instagram. Instagram is not my favourite social media platform but it has grown on me. It is one of the trickiest social media platforms at the moment and one of the hardest to grow, which is why many influencers find it super frustrating.

 

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I made so many mistakes in the early days of being on Instagram and I am still learning how best to use the platform. It is not quite as straightforward as Twitter. The ever changing algorithms make it more difficult to find the right technique to grow your account, which is why many  users end up using bots to increase their engagement and following. However, this is not recommended.

Instagram is a social media platform to showcase art and creativity. It is all about pretty photos, videos and catchy captions! Here are 5 tips you may find useful in making the most of your Instagram –

 

Treat it as a standalone

Instagram is a standalone kind of platform. It doesn’t allow you include links in your photos/videos like other platforms, so you don’t get much blog referrals from it. The best way to handle Instagram is to use it differently from how you use other social media platforms, and not to promote every single blog post on it. The users of Instagram don’t want to be redirected to another platform. They want to stand on it, and Instagram has created the app to do just that. Trying to send your followers anywhere else won’t work.

My approach to instagram is very different now from how it was years ago. I don’t promote every blog post on it, only a few. I hardly even talk about my blog on there these days. I just share photos with captions that work. My blog link is in my bio so it is clear I have a blog, but I don’t try to drive every engagement I get over to the blog anymore.

 

Use the Instagram Stories

Another way of making the most of your Instagram account is by putting up stories. This is  something I only started doing regularly and I can see the results already. My engagement rate has increased massively so I know Instagram likes when you use the stories feature. I now put on stories everyday and my views keep increasing tremendously. So start putting up daily stories if you want your account to grow.

 

Fashion Image

 

Spend money on Instagram Ads

Now I know many people would not want to put spend money promoting their posts on Instagram, but if you want some form of growth, another way is to spend money on Instagram ads. I do this quite regularly and it has helped. The trick to this is to make sure the post you are promoting is worth the amount you are spending. I also spend the minimum amount I can most of the time and I am happy with the results I get.

 

Have an interesting bio

Since Instagram is all about art and creativity, it makes sense to be as creative as you can with your bio. Anyone who visit your page should know what you are all about just by reading your bio. You have a limited word count to use in your bio, so make every word count.

 

Use hashtags

Using the right hashtags can introduce your page to a new audience every time you post. I like to keep my hashtags to 30 or under and I use relevant hashtags with less than a million posts most of the time. It works but I won’t say it works massively. I do get an average of an extra 50 – 80 likes when I use the right hashtags.

 

 

What do you think of these Instagram social media tips? Do you have any tried and tested tip to share?

 

 

 

 

 

 

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Social Media Tips – Twitter is meant for chit-chat

Blogging and social media go hand in hand. I would be lost with the 2, which is why you would easily catch me on them. When it comes to blogging, content is king and marketing is queen. There is no content without marketing. What is the point of writing post after post if no one is going to read it. Social media is a massive platform when it comes to marketing your blog. My number blog referral is Google, which is exactly the way I want to. I pay a lot of attention to my SEO, and I am thankful I am starting to see the results of all my hard work over the years. The last for referrals is Twitter.

 

Fashion UK Blog Picture

 

Google is the number 1 referral for Fashion and Style Police

While Google is my number referral list, Twitter is my last! I found this odd at first because I didn’t understand how it would be my last since I shared every new blog post on there. I also share many tweets with post links with the right hashtags and they get liked/retweeted. So with all the hard work and Twitter being the last on the referral list, it left me wondering why. I have been on Twitter since 2009 and I still maintain my original account, although my name has been tweaked a few times on there.

 

Social Media Tips – Twitter is meant for chit-chat

I have come to realise that Twitter as the name kind of implies, is meant for chitchat. It is not really the platform to get lots of people to visit your blog. It is more for building relationships and expressing yourself. I will be doing more of that going forward. There will still be many tweets with links to blog posts and all, but I will be focusing more on just chatting with others and expressing my views and opinions.

 

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Twitter is still one of my favourite platforms. I get many blog collaborations on there and I also pitch to many potential clients, so I won’t be reducing my time on there regardless. I will just be using it slightly differently now that I fully understand how it works as a social media platform. At the moment, I have a blog coaching service available, where I will be teaching how to make the most of your blog and start to earn an income from it. Do get in touch via email for more details on that.

What are your thoughts on Twitter? Do you use it? Is it your favourite social media platform? Do sound off in the comments section below. Let’s chat.

Thanks for stopping by. Do like, comment and share this post if you enjoyed reading it.

How to grow your social media 30 minutes a day

As an online entrepreneur, I pay attention to my social media platforms more than your average person. I like to have an account on the most popular social media platforms, and I am quite active on a couple. Social media is my bread and butter, so growing my following is important to me. Having said, I am not able to dedicate as many hours in a day to build my social media following as I would like. So I had to think outside the box. I am quite impressed with how I have grown my social media platforms but there is still room to grow, and I plan to increase my following significantly before the end of this year.

 

 

 

Lifestyle Blogger Cheshire UK Image

 

How to grow your social media 30 minutes a day

So how do I grow my social media 30 minutes a day? Here are some things I do, you may find them helpful too!

 

Scheduling Tweets

I schedule my tweets on Buffer everyday. It usually takes me about 10 minutes to get this done. I always have my tweets ready in my head so I don’t  over think the process too much. Also, I am always manually tweeting when I get the time so my whole feed is automated. But being to schedule my tweets does help me grow my following massively. Using the right hashtags and images also help my tweets get some engagement. Plus Twitter is all about chitchat so I make sure I engaged with others everyday.

 

Facebook Promotion

I spend a few minutes a day on Facebook creating stories, replying comments and resharing relevant posts from other pages and creating ads. It takes me about 10 minutes to get all these done on Facebook. I also go in and out of the Facebook app on my iPhone as often as I can in the day, but I make sure I dedicate 10 minutes a day to get my promotional stuff done. Facebook reach can be tricky to get up but sharing your new blog posts in relevant groups does help.

 

Instagram

Now on Instagram, I spend a bit more time because I am seriously trying to go my following on it. I spend around 20 minutes a day creating stories, posting shots/captions, replying comments, liking and commenting on photos and researching hashtags. Instagram is such a competitive platform but I try to do me on there as much as possible. I make sure I don’t spend too much time on the platform though, as it is so easy to get carried away checking profiles out.

 

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Pinterest

I have fallen in love with Pinterest and I now spend around 10minutes a day pinning. Pinterest is an interesting social media platform and I love the fact that I have noticed a spike in my monthly unique and engaged viewers. My following is also gradually increasing on there and I am loving it. Plus it is so easy to manage once you know what you are doing. I always go in and out throughout the day on my iPhone and I pin as much as I can outside of the 10 minutes I dedicate everyday.

 

You don’t have to spend hours working on your social media platforms. Just start with a couple of minutes every day on each platform and see how you get on. It is more about consistency than the amount of time you spend. You doing the same thing everyday for a week will mean more than you spending hours on a platform on 1 day and not do anything else on it for a week. Consistency leads to growth on social media, so don’t give up!

 

How do you grow your social media platforms? Do you have any tried or tested tip to share?

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