The Future of Blogging

The Blogosphere is growing every second. When I go back in time, I realize how much blogging has evolved. With the gigantic improvements in technology giving millions of people access to mobile phones and internet access, millions of blogs are being read everyday.

Millions of people are constantly in search of information. The amount of information consumed on a daily basis, has encouraged the growth of several blogs. Just the way millions of people want to consume information there are also millions of people who want to create and share information.

 

Happy New Year

 

We Bloggers have taken it upon ourselves to share our knowledge, expertise and experience. Sharing what we know has not only helped people solve their problems, we have also been able to build a mini empire from our blogs. Many of us have been able to earn a steady income from our blogs or thanks to our blogs.

The future of blogging is looking very bright and I believe it is going to get brighter for many bloggers. Here are a couple of predictions I have on the future of blogging.

  1. Blogging content will be further diversified

Over the past few years, we’ve seen that blog content doesn’t have to be written. The information shared on blog posts has found its way to video and audio. We’re starting to see a hybrid of content. For example, there are blog posts that contain text as well as video to enrich the value in the content shared and to appeal to people who are able to consume content through video.

It seems like we’ll see more people trying out other form of creating content like vlogging on video and podcasts. There’s a high possibility more blogs will embrace the 3 forms of content and create content that will be suitable for different people.

  1. Blogging will thrive with increased interdependence

It seems that more and more bloggers recognize the importance of networking and collaboration. This has helped in several ways. One of the ways is through guest posting. Guest posting drives traffic to your blog and it also helps the blog owner with content creation.

It seems like we will be seeing more collaborations in form of interviews, style features (I should bring back the fashion diva feature), guest posts, podcast guests and guests in videos. This interdependence will give blog visitors a chance to get a cocktail of perspectives and information.

  1. Blogging together with social media is inevitable

Social media is hitting it strong. Information seems to spread faster on social media. This makes social media an important part in blogging.

Although social media users are out to get more information over on social media, there seems to be an increasing interest in getting to know bloggers personally.

It seems like more bloggers will share more of their personal life to help build a strong following.

  1. Bloggers are turning more into publishers than just content creators

Blogging has gone beyond just writing a couple of articles. Blogging has turned into the new independent personal online “magazine”.

Blogging is now taking a more defined shape with clear research-backed rules to help create content that will not only give value but that will attract and retain devoted readers.

Over the years, blogging has evolved from being a just hobby to a real business. And I can’t wait to see how amazing 2017 would be.

What do you think? What does the future of blogging look like to you?

How to Market your Blog

There’s more to blogging than just writing articles and publishing them on your blog everyday. You need to realize that you’re not writing for yourself alone. Your writing for an audience. Spending long hours researching, writing and editing can be a huge waste of time when no one’s reading.

 

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If you own a blog you might know by now that the major problem bloggers face is getting people to visit and read their blog, and have those readers keep coming back. For the probloggers out there, it took them years to grow their reader-base, and many of them started growing their readership with these steps  –

STEP #1 Get clear on who’s your target audience

To effectively market your blog, you need to know who exactly you want to attract. This will help you stay focused on the set of people you want to market your blog to. Remember, you’re not just looking for people to come to your blog. You’re looking for people who will consistently visit your blog, share and comment on your blog posts.

Take time to go through your analytics to see the type of blog posts that get the most views and comments. Dig to get to know your target audience better and give them the content you both want.

STEP #2 Be active on Social Media

Social media is a great way to reach out to a lot of people. The reason why social media is so effective is its convenience. It’s an easy way for people to keep in touch with latest news.

To effectively make use of social media, you need to know which social media platform your target audience hangs out. It’s so much better to focus your energy on the right social media platform where you know they will always be present.

Share your blog posts on a daily basis on social media.  Do not spam! If you’re going to share a link to your blog, then make sure that you craft your status in a way that it is informative. This will make your potential readers interested in clicking on the link to your blog.

STEP #3 Guest post on other blogs or websites

This may sound a bit strange to some people but guest posting is one of the most effective ways to market your blog. Some people will think that they’d rather spend their time populating their blog, but the truth is that if you want to get more people to see your blog, then guest posting is the way to go.

Guest posting involves writing a blog post on another blog. The aim behind guest posting is to share your knowledge, tips and helpful information with a larger audience. Within the article, you can share relevant links to your blog so as to direct people to check your blog out.

Make sure that you write a quality article each time you post on your blog. Quality articles will make people want to visit your blog and read more of your posts and get to know who you are.

 

These are a few tried and tested tips that help market a blog successfully. How do you market your blog?

 

Twitter – My Favourite Social Media Platform

If you follow me on Twitter, you would know how active I am on there, and how much I am into it. I love the Twitter as a social media platform. I think it is so amazing.

 

Fashion and Style Police Blog Image

 

Twitter has proven to be a valuable tool where you can keep up with what’s happening in your niche, get in touch with your fans and reach out to potential clients. But just like other social media platforms you need to be active on Twitter to reap the immense benefits it offers for freelancers and bloggers.

Unlike other social media platforms that have large character limits, what you write on Twitter is restricted to 140 characters. That’s why Twitter is referred to as a micro-blogging platform. All the information shared is brief and straight to the point.

There’s hardly any freelancer or blogger who doesn’t have an account on Twitter. As far as building a client base and fan base is concerned, Twitter has got what it takes to get you connected with the right people who will be interested in working with you and keeping up-to-date with the valuable information you share.

Here’s a rundown on some of the reasons why Twitter is my favourite social media platform.

 

I am in touch with quick firsthand information

To be on top of your game as a freelancer and blogger, you need to make sure that you know what is happening in your niche. Knowing what is happening in my niche keeps me in tune with the current trends, so I don’t miss out on the latest development, tools, practices and ideas.

I also keep up with news and current affairs o Twitter. If I hear of anything newsworthy, I go on Twitter first (rather than a news website) where I can find different links to various websites. With the “Retweet” function in Twitter, I can also share the latest information with my followers.

 

You’re able to easily increase your reach

Thanks to Twitter, hashtags have become very popular with millions of people using different hashtags everyday. With hashtags, information is indexed against relevant hashtags. Using relevant hashtags will help you reach out to more people as there are many people browsing through those hashtags.

Where a hashtag is trending, using the trending hashtag helps to increase the visibility of your tweet. So, when you use a hashtag that your potential client is using, you’re more likely to get in contact with people who will be interested in your products or services.

Twitter also helps draw in more followers for your brand or business. It also makes it really easy for people who have questions to get in touch with you. Thanks to its convenience, it makes it easy for you to send them a quick reply too.

 

You’re able to contact your potential client directly

Although email is an effective way to pitch to potential clients, developing a relationship with them on Twitter helps you to get your pitch considered faster. It creates a form of familiarity that will transform you from being the person pitching your services to someone who genuinely wants to help out.

You need to note that it’s not best to pitch to your target audience directly. Remember this is social media and you’re expected to build relationship with people. So always start off from the point of building solid relationships, rather than bugging them with what you have to offer.

 

Are you as in love with Twitter as I am?