3 Social Media Management Tips for Business Owners

Social Media is a force to be reckoned with in the business industry. It is not a thing you just do for fun anymore, especially when you have a brand/business to promote. It is serious business, and it amazes me how many businesses neglect their social media accounts.

Many of these business owners do not fully understand the impact social media has on their business. If they saw the big picture, they would pay that bit extra and hire a professional social media manager to sort out their social media accounts. Rather than trying to do everything by themselves, and failing woefully.


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As a social media manager, I had to teach myself all I needed to know about social media, and I am still learning. There is always something new to learn everyday and I am forever grateful for the opportunities I have to learn.


Here are some social media management tips you can implement today –


Post regularly and consistently

Posting regularly and consistently is a great way to grow your social media platforms. It means you will appear regularly in newsfeeds, and attract more eyeballs to your pages and websites.

Regularly for me means every weekday, excluding holidays if you like. I find it very shocking whenever I come across a business social media account that has not been updated in days. Such accounts usually look neglected, almost like an afterthought. Growing a business with neglected social media accounts will never work in this day and age.


Don’t buy followers

I know how tempting it can be to buy social media followers. It is easily done and it seems everyone is doing it to boast their credibility. But I will never advise any brand/business to buy followers. It does not work long-term. The bought followers won’t buy what you are selling, and they will never engage.

I recommend running ads and being active on the social media platforms to grow the followers. This takes time and effort, so it is worth hiring a social media manager to get the job done professionally.


Give value

Social media is a platform for exchanging information, great content and value. As a business owner you need to run regular giveaways and discount deals to drive engagement. Also, you need to ensure any information you share on your social media platforms offers a sort of value to your followers.


These are some of my tried and tested social media management tips you could implement on your platforms today. Do let me know if you have any questions or tips of your own to share.


Thanks for reading. Have a lovely Monday.





Beauty Trends to Try this 2018

In 2017 we saw a lot of ground breaking changes in beauty trends. Women are becoming more influenced by what they see on social media and celebrities on magazine covers. This is a sure sign that in 2018 there will be a lot changes in beauty trends as more people are looking up to social media for inspiration.


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Just like fashion trends, beauty trends are fast evolving and the sooner you are in touch with the latest trends the more up-to-date you will be. I know we’ll see a lot of surprises and exceptional creativity in 2018. However here are 5 beauty trends you should try in 2018.


  1. More underliners

Remember when the smoky eye was so popular? Imagine the complete opposite happening in 2018. Instead of the alluring smoky eye, women are going for more underliners. The underliners involve putting colour right below the waterline of your eyes.

It adds a pop of colour. In addition to that, it’s bold and outgoing. Seems pretty much like the theme of the new year, don’t you think?


  1. Transition from Korean skincare products and regimen to Japanese skincare products and regimen

Korean beauty products and skincare routines were extremely popular in 2017. A lot of women rushed to the Korean beauty line when they saw its wonders on those who tried them. This is because the South Korean beauty industry invested a lot in research and was able to produce effective skincare products that show really positive results.

However, it seems that they are going to face stiff competition from Japan which is coming up with their own skincare and beauty lines. This is good news for me as there is someone in my household visiting Japan very soon.


  1. The long eyelashes

The eyes are the mirror to the soul. If that is the case then why not make them more inviting? That’s exactly what is happening in 2018. There’s a way long eyelashes make the eyes pop, especially when done really well.

In 2017 I noticed an increase in the number of women getting eyelash extensions. There was also an increase in the number of women looking for serums that will help promote the growth of their eyelashes. So brace yourself! We’re definitely going to see a lot of women batting fluttery eyelashes this year.


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  1. Cat-eye goes geometric

I absolutely love the cat-eye flick and it has been the darling of almost every woman in 2017. It was all over social media and the tutorials on how to make the perfect cat-eye flick were on almost every fashion blog and vlog on the internet.

And now in 2018, we will see the famous flick metamorphose into something more geometric. From the blunt tip to a more square-like brush, we’ll see a lot of creativity surface on our eyelids this year.


  1. Glossy lips

The luscious lips are always alluring especially when taken care of properly. This year glossy lips are making a huge comeback. Matte was pretty popular one time but now women are going for something with a little more shine.

Aside from choosing the glossy lips, adding a little glitter to their lips is also fast becoming a trend. That makes the lips more alluring, luscious and irresistible. It’s almost like crystal. This is a trend I’m really loving right now.


Which of these beauty trends do you like the most?


Does Fashion Empower Women

Fashion means a whole lot of things to different people. For some, it means a means of expression. For others, it’s a way to feel good about themselves. Then there are others who see fashion as a movement.

Seeing fashion as way to empower yourself as a woman is something that is most times overlooked by a lot of women. No matter how fashion conscious they might seem, very few women are aware about the type of power fashion delivers. It’s all up to you to be conscious of it and steer it in the direction that will help you grow as a woman.



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But can fashion really empower women? I did a bit of research and soul-searching as I’m also into fashion and this is what I got:

Fashion makes you feel confident about yourself

There’s no doubt that looking good makes you feel great about yourself. And when you’re confident, you are able to do things in life fearlessly. For a woman, fashion empowers her to be able to come out of her shell. Fashion gives you that sense of security that you will be respected and heard because people usually address us the way we are dressed. Also, the boost of confidence fashion gives makes a woman feel unstoppable.

Fashion is a good avenue to make a living

Some of the women who venture into fashion industry have been extremely successful. Fashion is a lucrative business and there are so many angles from which you can start a career. From fashion blogging to fashion designing, or a being a personal stylist to sharing and selling courses or training, the options are endless, and the sky is only the beginning.

Being able to create a sustainable living from something that interests you is empowering as it gives you a sense of control over your life. You feel that you are able to support yourself and your family. You also define your income which empowers you to do greater things in life.

Fashion gives you the opportunity to share your message and make an impact

Fashion is expression. It’s a means of telling a story about society. While watching fashion shows on TV, I love listening to the behind-the-scenes interview with fashion designers. I observed that whenever they talk about their collection, there was usually a story behind it and a message they wanted to put out in the world.

Charity shows and fund raisers have been a great way women have impacted society through fashion. Their art through fashion has been an inspiration to several other upcoming designers, who look up to them for the motivation to pursue their dreams.



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So does fashion inspire women? Absolutely! It’s all about being able to take fashion leverage on its power to give you the confidence to be yourself, the economic power to live the life of freedom and the ability to share your message and be an inspiration to others.

What do you think? Please share your thoughts in the comments section below.

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Thank you.

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