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Blogging essentials for new bloggers

This blog post is all about blogging essentials for new bloggers. When it comes to blogging successfully, it is important to have certain items in place to make the whole process fun. When I started blogging in 2012, I had most of these blogging essentials in place already because I was kind of into technology and gadgets, and I spent many hours online. So it was easy to get cracking on making these items do the work to grow Fashion and Style Police.

 

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Here are some of the blogging essentials you will need if you are thinking of setting up a blog –

 

A Reliable Laptop

Now this goes without saying, but I will say it anyway. You need a laptop to blog. Desktop won’t work long term as the whole idea of blogging is to be able to blog from anywhere. Tablets and phones are great blogging essentials as well, but to write comfortably, you will need an actual laptop eventually. I use MacBook Pro and it is the best laptop I have ever used. It changed my blogging life completely and I am glad I finally got rid of my old and tired HP laptop. That laptop was so old and unreliable. For you to blog conveniently you need a good laptop.

 

A Good Camera

If you are going to blogging about personal topics like fashion and style, products reviews and travel, you will need a good camera. A point and shoot camera is ok to start with. I started with those and they did the work for many years. As long as the quality is ok and you know how to use it, there’s no need to invest in an expensive camera when you are just starting out.

 

Beautiful Journals/Notebooks

I have various journals for many blogging relating jobs. I like to write a to do list for each day and I also love jotting blog ideas before I forget them. Sometimes I do these jobs on my iPhone but my good old journals always come in handy. Good to have a few ready for when you plan to start blogging regularly. They come in very handy. Plus I find beautiful journals/notebooks very inspiring. They put me in the writing mood.

 

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Plagiarism and SEO Tools

Beginner bloggers should set up an account on Copyscape to check articles are unique. This is very important especially when you start accepting guest posts. The last thing you want is to be penalised for having duplicate content on your blog. There are other plagiarism checking tools like Duplichecker, but Copyscape is the one I recommend because I use it quite regularly. It is not a free service but it is worth every penny in my eyes.

For SEO tools, I use the free Yoast plugin and it helps me optimised my posts as much as I can. When it comes to growing your new blog, SEO is the most important bit. The faster your blog posts rank, the faster your blog grows.

 

Social Media Accounts

It amazes me how many bloggers refuse to have a presence on certain social media platforms. This could be for various reasons but it is not the smart way to go. You should have an account on all social media platforms. Every platform is a social media essential even though you don’t use it. You never know what would happen a few years down the line, so it makes sense to set up an account with your blog name on all social media platforms.

 

 

Do you blog? What are your blogging essentials? Please sound off in the comments section below. You can also get in touch to find out about my blog coaching service.

 

 

 

 

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Social Media Tips – Twitter is meant for chit-chat

Blogging and social media go hand in hand. I would be lost with the 2, which is why you would easily catch me on them. When it comes to blogging, content is king and marketing is queen. There is no content without marketing. What is the point of writing post after post if no one is going to read it. Social media is a massive platform when it comes to marketing your blog. My number blog referral is Google, which is exactly the way I want to. I pay a lot of attention to my SEO, and I am thankful I am starting to see the results of all my hard work over the years. The last for referrals is Twitter.

 

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Google is the number 1 referral for Fashion and Style Police

While Google is my number referral list, Twitter is my last! I found this odd at first because I didn’t understand how it would be my last since I shared every new blog post on there. I also share many tweets with post links with the right hashtags and they get liked/retweeted. So with all the hard work and Twitter being the last on the referral list, it left me wondering why. I have been on Twitter since 2009 and I still maintain my original account, although my name has been tweaked a few times on there.

 

Social Media Tips – Twitter is meant for chit-chat

I have come to realise that Twitter as the name kind of implies, is meant for chitchat. It is not really the platform to get lots of people to visit your blog. It is more for building relationships and expressing yourself. I will be doing more of that going forward. There will still be many tweets with links to blog posts and all, but I will be focusing more on just chatting with others and expressing my views and opinions.

 

Blog Coaching Service

Twitter is still one of my favourite platforms. I get many blog collaborations on there and I also pitch to many potential clients, so I won’t be reducing my time on there regardless. I will just be using it slightly differently now that I fully understand how it works as a social media platform. At the moment, I have a blog coaching service available, where I will be teaching how to make the most of your blog and start to earn an income from it. Do get in touch via email for more details on that.

What are your thoughts on Twitter? Do you use it? Is it your favourite social media platform? Do sound off in the comments section below. Let’s chat.

Thanks for stopping by. Do like, comment and share this post if you enjoyed reading it.

Blogging Tips – Blogging In 2012 Vs 2019

Blogging in 2012 is so different from present day 2019. When I set up Fashion and Style Police, I knew I was in the for the long haul. I was passionate about writing and this blog was and is still like one of my children. So I put in my all from day 1. My early blogging days was full of plenty mistakes. I wasn’t really sure what I was doing (shoutout to bloggers that share blogging tips). It was all trial and error, and I had a lot of learning to do. My photography wasn’t great. I was still finding my writing voice so my posts were short and not as good.

 

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Blogging has been a learning curve for me. I am still learning and there is no end to this education thanks to the many changes on the web. Like I said earlier, blogging in 2012 is so different from how it is today. Here are some of the many differences I have noted.

 

You can’t afford to ignore social media in 2019 like you may have done in 2012

Social Media has really changed in the last few years. There were so many platforms available back then that are no longer available now, and there are now new kids on the block. The way we use social media has also changed compared to how we used the platforms in 2012. To succeed as a blogger, you have to keep up with social media pretty much. Ignoring the popular platforms like Instagram and Facebook wouldn’t be smart. A lot of traffic comes from social media platforms. I get a lot of traffic from Facebook in particular, which is why I make sure my Facebook page stays active.

Brands and PRs take into account the amount of followers and engagement you get on your social media platforms. So if you plan to make some money off your blog, you need to start paying attention to social media. Bloggers could afford to neglect their social media platforms in 2012 (I know I did), but definitely not in 2019.

 

New bloggers want their blogs perfect from day 1

Now this is not really a bad thing, it could actually be a good quality depending on how you look at it. However, wanting your new blog perfect from day 1 isn’t really possible. What is blog perfection really? What could be perfect for you, may be amateurish for me. I believe in working to be better than I was yesterday, everyday. I don’t believe in perfection, so it is not something I long for. Which is why I worry when I see new bloggers wanting to get thousand of views, sponsored post opportunities and all after blogging for a month. These things take time, effort, quality photography, good SEO, and a bit of good luck to come most times. In 2012, when I started blogging, I didn’t worry about these things. I just wanted an outlet to create and create is what I did.

New bloggers in 2019 don’t have the patience for that. They want it all from day 1, which is why blogging usually frustrates them because it doesn’t happen that way.

 

 

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More lifestyle blogs

In 2012, blogging was all about niche. A blog had to have a niche and stick to it. Fashion and Style Police was purely a fashion blog where I wrote about fashion and shared my daily outfit. I had a job in an office in Manchester then. So I took outfit pictures every day and shared them on the blog. Along the way, I incorporated beauty and lifestyle, and now I talk about my twins and travel, because we like to do these things. I also share freelance tips as as a self employed freelancer who works from home, and blogging tips; which is why you are reading this post.

In 2019, there are lots of lifestyle blogs around. I think there are more generic lifestyle blogs, than niche blogs, but I may be wrong. This was not the case in 2012. It was all about 1 blog for 1 niche, which is why many bloggers then started off with multiple blogs to enable them write about a variety of topics. I know many people still run niche blogs today, but they are no longer the norm.

 

How long have you been blogging for? Have you noticed any of these changes? Do you have any blogging tips to share?

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