The Dos and Don’ts of Investing In Branded Merchandise For Your Business

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When you run a small or medium sized business, you’ll do anything to spread the word about your company. As we all know, competing with bigger businesses in terms of visibility is basically impossible; Amazon, Nike, McDonalds, Starbucks – these huge corporates are everywhere. 

One strategy many people turn to to promote their company is branded clothing and other merchandise. Not only does branded clothing help to make money from your brand – that is, if you can flog it – but it will also help the overall branding and message of your company sink into people’s minds. There are, however, common mistakes that small business owners make that can be both expensive and detrimental to the brand overall.

In this article, you’ll discover some of the dos and don’ts of investing in branded merchandise. Let’s get started!

The Dos of Investing in Branded Merchandise

Here are some of the things you SHOULD do if you are having branded merchandise made for your business.

1. DO find a merchandising company that produces high quality products.

If you want to sell merchandise that goes with your brand, do it right. Your customers will expect your merchandise to be of the same standard of work you deliver from your own company – so if the merchandise is poor quality, they will associate this with your brand. Find a merchandising company that makes things that last, so when someone buys a branded shirt or mug from you, they can count on quality. 

2. DO organize a small merchandise release before investing huge amounts of money.

The thing about merchandise is that you never truly know how well it will sell. Your customers might absolutely love it, or they might be less interested than you expect! That’s why you should always do a small release before you drop a full line of merchandise. That way you can test the waters, and gauge interest before you invest further

The Don’ts of Investing in Branded Merchandise
1. DON’T tell other business owners what you’re doing.

Unfortunately, the business world is every man for himself. Although collaborations are more popular now than ever before, you should keep your cards close to your chest. That way you won’t wind up giving away the game or even potentially subjecting yourself to theft of intellectual property. Until the plans are finalised and all legal documents are signed, don’t tell other business owners what you’re up to.

2. DON’T use companies with unethical practices.

Your merchandise will be an extension of the values you hold dear as a company. If you use a merchandising company that creates their products using unfair labour conditions or pay, your customers can use this as a reason not to shop with you in the future. Make sure the merchandising business you use is legitimate.

Final Thoughts

Selling branded merchandise is a great idea to spread the word about who you are as a business. Make sure you follow these tips so you get it right first time around, and avoid making expensive mistakes.

 

Product Review: Tisserand Geranium Essential Oil

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My bathroom cabinet is filled up with many bottles of essential oils. I find them so handy and I use them in a variety of ways. Today’s review is all about this amazing Tisserand Geranium Essential Oil. I have used this essential oil for many months now and it ticks all my boxes. I use of essential oils in a diffuser, as part of my facial treatment and massage, and in many other ways.

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Tisserand Geranium Essential Oil Product Description

Tisserand Aromatherapy Ethically Harvested Geranium pure essential oil 9 ml is a sweet, soothing and rosy aroma to nurture and lighten the soul, great for balancing mood and calming anxiety. It blends well with Bergamot, Lavender and Lemongrass.

Ingredients

Pelargonium graveolens essential oil.

Here are my thoughts on this oil:

PROS
  1. I love the floral fragrance. It smells amazing and it is not overpowering.
  2. It blends really well with Lavender essential oil.
  3. I love the fact that it is so multitasking. I use it in the bath, as part of a facial treatment, in my diffuser, and in many other ways.
  4. This ethnically harvested essential oil is Vegan and Cruelty free.
  5. It contains no parabens, synthetic fragrances or SLES/SLS.
  6. This essential oil is quite affordable at £9.40. You can grab a bottle via the link below.
  7. it is great for all skin tones and for dry and oily skin.

CONS

None

I can’t fault this essential oil in anyway. It is an amazing oil and it works really well. I use it quite regularly and it is now one of my favourite essential oils.

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You can read about my other essential oil reviews. I have written about Patchouli Oil, Tea Tree Oil, Lavender Oil, and more.

Have you tried the Tisserand Geranium Essential Oil? What are your thoughts on this oil?

 

 

How to use an essential oil diffuser at home

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Essential oils are so handy to have at home. I use them in a variety of ways and I am forever learning new ways to make use of them. If you love using essential oils and you like your home smelling good, you should try using them in a diffuser at home. It took me sometime to get used to essential oils and I have blogged about my different experiences with different oils. However, I am now what you would call a professional when it comes to handling essential oils. I have about 10 different bottles of oils and I have read extensively about various oils and how to use them safely.

Before investing in essential oils, I would recommend you do your own research and start small probably with a lighter and easier to use oil like Lavender essential oil, and see how you get on. It is always safer to handle essential oils with care and use as few drops as possible to start with.

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Before we dive into how to use an essential oil diffuser, here are some quick benefits of using one at home –

  1. The fragrance cleanses the air and freshens the room.
  2. The clean fresh air keeps you calm, focused and energised.
  3. It also boost immunity.
How to use an essential oil diffuser at home

I have an ultrasonic diffuser which uses waves and water to disperse the oil in the air. It is quite easy to use. All I need to do is fill up the compartment with clean water up to the fill line and add a few drops of essential oils (about 6 drops would do). Once it is on, it disperses all around the room and stays on for as long as I need it on (usually about 25 minutes). I like to play around with various oils. Today I used Geranium, Orange and Ylang Ylang, and the fragrance was simply heavenly. My home felt and smelt like a spa, it was so relaxing.

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Have you tried these essential oils before? Do you have an oil diffuser? Please sound off in the comments section below. Thanks for stopping by.

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