How Beauty Products Became Bestsellers In The Digital Age

In just the past ten years, the digital age has completely revolutionized the way we find new bestselling beauty products. Fashion and beauty magazines used to dominate the industry. They acted as the definitive way for determining if a beauty product was a success or not. Well, this is no longer the case. 

Now, these best selling products are no longer in the hands of top magazine editors and high-fashion models. Today, the focus is on the everyday consumer. Social media has changed the way people interact with big brands, and now more attention is put towards marketing that appeals directly to the consumer. Here’s how beauty products become bestsellers in the digital age.



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The history of beauty product marketing

Today, beauty is a $330 billion dollar global industry. It wasn’t always this influential! In the past 100 years, the beauty industry has undergone many major changes that have affected the way the average consumer interacts with brands and products. Beauty products aren’t new! Historians can trace the first beauty products back to the Egyptians in 4000 BC who used black kohl to line their eyes with dramatic patterns.

The beauty industry in the United States was slow and steady, mainly focusing on natural products for scrubs, pastes, and exfoliants. It didn’t begin to really take off until the roaring 20s when Elizabeth Arden opened her salon. With the rise of Hollywood films and the modeling industry, people began to look towards these famous ladies they saw on the big screen for fashion and beauty inspiration.

Throughout the 70’s and 80’s, the beauty industry followed the lead of figures like Twiggy and Madonna. Women everywhere wanted to replicate the looks they saw in their favorite magazines and on the TV.  By the 90’s, Vogue was seen as the height of fashion and beauty. These beauty editors in these big magazines had all of the power, and they were the ones who decided what was or wasn’t a bestseller. That is, until social media took the world by force in the early 2000’s.


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Beauty bestsellers in the digital age

The world of beauty and fashion was turned upside down with the rise of digital technology. While people used to look to the big-name beauty magazines for the best products and trends, this became less common as things like Instagram and Youtube introduced a new side to the beauty industry.

With social media, everyone has the power to broadcast their thoughts and ideas to others. People no longer needed to look to beauty editors who they struggled to relate to in the first place. Now, they can see how girls and women around the globe like to do their makeup just with a few clicks of their mouse on the screen. Thus, influencer marketing was born.

The beauty industry today is dominated by these social media influencers and the everyday consumer. Trends are determined not by top beauty editors in luxury New York City offices, but by the everyday women who use these products and decide for themselves. Whether someone is looking for the best at-home gel nail kits or the best eyeshadow palette, they’re more likely to look to these beauty gurus and bloggers for their recommendations.

The reasoning is simple: these bloggers are more relatable. They don’t speak through an expensive magazine, but in their own words. They don’t always look like stick-thin models seen in the glossy pages of magazines, they look like real people. These influencers are trustworthy in a way magazines can’t be.

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In the digital age of social media, beauty bestsellers are determined by the consumers not the high-level magazine editors. Today, everyday people are able to speak directly with their favorite brands and companies. And demand more products that suit their needs. While beauty products used to focus mainly on enhancing one’s beauty, today they also encourage environmental sustainability, inclusivity, and health.

It will be interesting to see how beauty bestsellers continue to become bestsellers as the digital age becomes more and more advanced. Social media changes everyday, and beauty marketers need to adapt to these new changes as they come along. While influencers and beauty gurus reign supreme in the beauty industry now, they might not in the future. Either way, the beauty industry looks bright!

What are your thoughts on this? Who or what influences your beauty purchases?


*Collaborative post.


Product Review – Absolute Collagen & Procoal London

Hey Beauties! How are we? I have spent most of the weekend relaxing and planning content for the new week. Today, I have another product review post to share. I had the opportunity to try out Absolute Collagen and Procoal London. I have been using both product for a few days now and I have had quite a good experience with both products.

Here are my thoughts on both products-


Absolute Collagen

This product is basically drinkable skincare. The formula contains the most collagen in the smallest dose at the lowest possible price with the minimum amount of fuss. Absolute Collagen is a powerful anti-ageing liquid collagen supplement that fights against the visible signs of ageing and leaves skin looking and feeling good.


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  1. It tastes really good. I found it sweet and easy to take directly from the satchet.
  2. I like the fact that it can be taken in different ways; directly from the satchet, in warm water or even in a dessert like yoghurt for example.
  3. The packaging is bright and pretty. It would definitely catch eye.
  4. Absolute Collagen contains no gluten, soy, wheat, lactose, starch, yeast, artificial flavouring.
  5. I take a ratchet everyday and I have started noticing a difference in my skin. It looks hydrated and a lot healthier.



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Procoal London

Procoal London is an activated charcoal teeth whitening powder. It’s job is to remove stains and discolouration from the surface of the teeth. I have been using this daily for some weeks now. It is now part and parcel of my dental routine and I am loving it.



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  1. This product is 100% natural.
  2. It is vegan, fluoride, cruelty and gluten-free.
  3. Procoal London is super easy to use. I just sprinkle a little bit on my palm, tap with a wet brush and brush away.
  4. A little goes a long way. A jar could last 4-6 months.
  5. I have noticed my teeth has gone a few shades whiter.
  6. This product contains anti-bacterial and anti-fungal qualities that’s great for oral health.


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  1. It can be a little tricky to rinse off.


Overall, I recommend both Absolute Collagen Daily Skincare Drink and Procoal London Teeth Whitening Powder. I think everyone, both men and women should try them.

Have you used any of these products before? What do you think of this product review post? Please share your thoughts in the comments section below. Thanks for reading, commenting and sharing.


*PR Samples.

Product Review – Magnitone London Barefaced

So I have been silently dying to try Magnitone London Barefaced! I have heard a lot about the smart beauty gadget and was curious to try the gem for myself. Well, I got the opportunity some weeks ago, and I was not disappointed. This Magnitone London Barefaced is all and more I thought it would be.


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Magnitone London Barefaced

I love everything about this product but before I get into the PROS and CONS (if any), here is the product description.

Vibra-Sonic™ Daily Cleansing Brush deep-cleanses pores, tones and beautifully conditions your skin. For skin that deserves to go BareFaced! wherever, whenever.


I have used this product a few times now and it is just the best. My skin is glowing and I have Magnitone London to thank for that.


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Here are my thoughts –

  1. I think it is a very pretty beauty gadget. I love how tiny and compact it is. It is easy to pop in a bag to go away with. The blue shade is also stunning. It is an exclusive colour available for Christmas only! It will be available on the website starting the 1st of October
  2. It is so easy to use. No dummy guide required with the Magnitone London Barefaced. It was up and running within minutes as it came charged, which was great!
  3. The Magnitone London Barefaced is a great multi-tasking gadget. It deep cleans, tones and massages the skin at the same time.
  4. This facial brush is completely waterproof, so it can be used in the shower.
  5. I used mine with my Clarins One-Step Gentle Exfoliating Cleanser, and they worked brilliantly together.
  6. My skin feels amazing now. It feels soft and very smooth. There is also this new glow to it.


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I honestly cannot fault the Magnitone London Barefaced in anyway. It is a fantastic facial brush and I am completely sold on it! I recommend it to anyone in need of a great multi-tasking facial brush. It is one of the smartest beauty inventions in the market today, and it does a terrific job!



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Have you tried the Magnitone London Barefaced? What are your thoughts? Please sound off in the comments section below, let’s chat.

Thanks for stopping by.


*PR sample.

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