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6 Tips for Business Owners who Blog

Business owners have tuned into the benefits of owning a blog. A blog not only acts as a means of sharing information, it’s one that would help build the authority of a business and increase your customer base. But it all depends on how you use it.

 

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The truth is that a blog can help make or break a business, so you need to be careful with how you use your blog. It will take a lot of work to make a blog successful. However, if you commit to it, it’ll be worth it in the end.

Here are my 6 tips to help you and your business through your blog.

 

Stick to a schedule

You can’t expect to build a loyal audience who’ll turn into interested customers if the rate at which you create content is sloppy. Serious bloggers stick to a schedule or editorial calendar and they create blog posts consistently.

You may not have to blog daily like I do. However, if you can consistently publish content at least once a month on the exact same day every time, then chances are that you’ll have more dedicated readers than you would have if you published a blog post any time you feel like it.

Plan out blog topics for the whole month, note it in a calendar and stick to it.

 

Know your audience

A blog is nothing without its readers. Before you can even go into creating content, you should know your audience inside and out. Who are they? What are their problems? How does it make them feel? What’s holding them back? Answering such questions will give you an idea of the type of content they would be interested in reading.

 

Create valuable content

Your watchword as a blog owner should be “value”. The key to great content is value. Create quality content that your audience will love.
Valuable content helps solve your audience’s problems, informs them about the latest trends and gives them useful tips and tricks.

 

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Share your story

It’s easier to connect with a person than with a brand or business. Don’t be afraid to give your content a personal touch. Tell your brand story and what matters to you. Write about incidents that happen in your life and relate it to your business.

Showing your human side makes it relatable to your audience. It gives them a point of connection with you. So, chip in a story or two and don’t be afraid to be vulnerable sometimes.

Engage with your audience

You not only have to ensure that you provide quality content, you also have to get people involved. Engage with your readers in the comments. Build a list so that you can establish a lasting relationship with your audience.

A good way to get a conversation started in your blog is to write an engaging call-to-action at the end of your blog posts. An engaging call-to-action will encourage your readers to comment thereby giving you a chance to connect with your readers.

Distribute your content

Valuable content gets shared all the time. As you impart your knowledge and expertise in your blog posts, you should also do your part to share your blog posts online as well. One way is to share them on social media. But I must warn you that you don’t get spammy when you’re doing this.

Another way to distribute your content is to write guest posts for bigger blogs with a larger audience. Your guest post should have links to your previous blog posts to direct readers there.

Are you a business owner? Do you run a blog? How are you finding it?

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Swarm Intelligence: A new way to think about business

Swarm Intelligence is the collective behaviour of self-organised natural or artificial systems. It was introduced by Geraro Beni and Jing Wang in 1989. The inspiration usually comes from nature. The agents just follow very simple rules, with no centralised structure. This act lead to the emergence of “intelligent” global behavior, which we is simply Swarm Intelligence.

 

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My Introduction to Swarm Intelligence

I got to know about Swarm Intelligence many years ago in a biology class. I am sure many others would have heard of this at school as well. To refresh your mind, you can have a look at a biology essay help service, there is a paper on there which describes how a group of scientists at Harvard University under the direction of Michael Rubinstein several years ago announced the creation of robots called Kilobot.

Swarm Intelligence is a whole new way to think about business. If done correctly, it can enhance the way your business is run.  By following the footsteps of social insects, we can see how they operate successfully as a result of these characteristics –

 

Flexibility

They can adapt to a changing environment. Being able to adapt to any environment helps. It means we can keep going even when outside our comfort zones.

 

Robustness

Even when one or more individuals fail, the group can still perform its tasks unsupervised. Being able to work unsupervised and without guidance is not for everyone but every freelancer, business person and self employed individual need this characteristic.

 

Self-organisation

The day to day activities are not controlled or supervised. It can go from 0 to 100 very quickly. Being able to organise systems to work effectively and stay organised is needed in the smooth running of a business.

 

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Swarm Intelligence and Freelancing

As a freelancer and a soloprenuer, I am a 1 woman team really. I do allocate some jobs out when I need to but I handle most of my business myself. Working from home with a family to cater for is not easy. I work round the clock everyday in order to get work done. The only way I get work done is by copying the Swarm Intelligence principles above.

I have to be able to be flexible and adjust to whatever life throws at me on a day to day basis. There is no manager or supervisor to tell me what to do, so I have to ensure I am on target and stick to deadlines. If I don’t work, I don’t get paid. It is as simple as that. I don’t have access to sick or holiday pay, so I have to ensure I work as many hours as I can to get my bills paid.

Have you ever heard of the term Swarm Intelligence? What are your thoughts on this?

 

*Collaborative post.

 

 

 

 

6 Ways to Work Smart and Not Hard as a Business Owner

As an owner of a growing business, it is important to make sure that your productivity levels are always on top. Of course, it is every business owner’s dream to run a business that gets a lot of projects and gigs. But with more work comes a strong need to get the work done quickly and efficiently so that you will have more time to focus on other important things in your life. So how do you work smart?

 

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Most people believe that a business is successful because you put in a lot of hard work. Although this may be true, people have mistaken “busy” or being “occupied” as working hard.  The truth is that you get more work done when you work smarter and not harder.  Here are 6 ways you can achieve more by working smarter and not harder.

 

Plan everything in advance

This has been something that has helped me in my business. I plan everything! From all my activities for the day, what I wear, the content I put out on social media and on my blog to even the pictures I’ll use for the articles, several days in advance.

I make weekly, monthly and quarterly plans and goals. Planning in advance works as a guide to help you know what to do next. It saves you time and keeps you focused on getting the work done.

 

Build an efficient and trusted team

There is only so much one person can handle. That is why it is important for a business owner to have an efficient and trusted set of team members to whom he or she can delegate work. Your team members will help you do the work for you, while you gain time to work on something else. When you have a formidable team, you can rest easy knowing that everything will be done to precision and with a lot of care.

 

Get organized

I think one of the things that is a hindrance to a smooth running and efficient business is lack of organization. When you have all the information, stationery or data you will need organized, it makes working easy. You save time that would have been spent looking for something you need or being worried over not finding what you’re looking for. The workflow is swifter when your office is organized and everything you need is within your reach.

 

Time yourself

This is a pretty useful hack to help you work smarter. Although not many people liked deadlines in their 9-to-5s, having a deadline will help you be more focused on only what is important and thus, make you work smarter.

Keep a timer close by whenever you want to start working. Try to finish each project within 45 minutes. This will help you push away all distractions. As you get used to having work done within 45 minutes, you can reduce the time allocated to 30 minutes and work accordingly. This way you train yourself to work faster and more efficiently.

 

Stop being a perfectionist

There have been debates about the pros and cons of perfectionism in business, but when it comes to working smart perfectionism loses. When you want to get everything perfect the first time you end up spending a lot of time bothering about insignificant details and you either don’t get the work done or you are unable to start at all.

To work smart, your main preoccupation is to have work done. Perfection and attention to detail can come at the end. For now, you have to focus on completing each task. You can always tweak it along the way when you’re done.

 

Automate

Thanks to automation tools, you can get your work done for you with one click. So if you create your content in advance, your automation tool can help you publish your content on your blog and on social media all by itself. This is what I do when I want to schedule all my posts for the week.

 

How do you work smart? Please share your tips in the comments section below.

Thanks for stopping by. Enjoy!

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