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Giving Your Blog Visitors The Chance To Become Members

*Collaborative post.

 

We want the people who read and watch and interact with our content to know just how much we appreciate them for doing so, but how can you show it? Well, you can give them the chance to become a member of your own little corner of the internet – it’s a great way to take your blog a bit further, especially if you know you’ve got something real to offer anyone who signs up.

So with that in mind, here’s just a few tips on how you can give anyone who consumes your content the chance to sign up with you and reap all the rewards for it. Make sure you put these ideas to good use if a simple mailing list just isn’t cutting it for you anymore.

 

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Who knows how many people crowd around a screen to see what you have to say – why not give them some kind of exclusivity? 

 

Offer Them an Incentive to Sign Up

You want your readers to know they can become members, and you want them to be excited about the prospect. Some of them may have been asking for ways to interact better with you, and to contribute more to your blog and its efforts, and some may not be too bothered either way. No matter what opinions your various readers may have, no one is going to become a member for nothing!

So give them an exclusive. They could get to read posts non-members will never, ever see. Maybe they get promo codes sent straight into the inbox, for various other websites across the net that you’ve collaborated with, or for your own shop that you run. You can also give them the chance to submit guest posts for your approval, which is a great way to bulk out your own blog, and for them to shine up their writing portfolio. These are all great incentives for anyone who’s interested in the online world!

 

Give Them a Secure Portal

If people are going to be signing up to have a membership with you, and either pay for the privilege or store some of their personal and private details on your website server, make sure you give them a secure portal to go through. It really is the least you could do!

Make sure your website is secure, first of all, by adding in that sneaky ‘s’ on the end of the ‘http’. Then try to add an SSL certificate to your retail section – this provides users with encryption over any details they might input at the checkout Or maybe you could look into the identity verification service used by millions, and apply similar methods or software and tech to your own blog? These could all work really well for your membership plans!

So, are you ready to take your blog to the next level? You might already be running it as a business, and you’re very happy with how far you’ve come, but remember to give back every once in a while.

 

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Blog Engagement v. Blog Followers? Which Is More Important?

Should you invest more in increasing blog engagement or blog followers?

When I was growing my blog, all I thought about was having a long list of followers who would read my blog posts. All this while I worked so hard trying to increase my blog followers that I overlooked the importance of blog engagement.

Your blog followers are people who are devoted readers of your blog. Most times they are the ones who subscribe to your email list to get notified when you have a new blog post.

 

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While blog followers are those who look out for your next blog post, blog engagement is how your readers engage with your blog post. There are many ways your readers can engage with your blog. The most prominent way is when they drop a comment on your blog post. Another way is when they share your blog post on social media.

Both blog followers and blog engagement are important for the growth of your blog. In fact, they work hand-in-hand to help you achieve this goal. You can’t have blog engagement without blog followers and if you don’t have blog followers then you won’t be able to get engagement on your blog.

 

But which is more important?

As a blogger, we’re made to think that having more blog followers is what will make you a successful blogger. And that’s a wrong way of looking at your blogging journey.

It’s the power of the influence you have over your readers that makes you a successful blogger. Building that strong connection with your audience is what makes your blogging efforts worth your while.

That is why I believe that every blogger should focus on building blog engagement over blog following. Shifting my energy to creating quality blog engagement helped me immensely as a blogger. Here’s why:

 

  1. Focusing on blog engagement help me create a strong bond with my audience

While a lot of bloggers see their followers as a number in their vanity metrics, I see them as friends I can have a lovely chat with at a coffee shop. That’s why I ensure that I inspire conversation with my audience. That helps me get to know them more as they get to learn about me from my blog posts.

 

 

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  1. Brands look at blog engagement and not exactly your following

You may have a large reader base but if no one even wants to interact with you, then what’s the point of such a large following? Brands have caught on to the sneaky tricks of some bloggers who try to increase their blog followers without investing in creating quality engagement in their blog post. Brands know that the power of one’s influence is how they’re able to get their audience engaged. And that’s where they’ve got their eyes on.

 

  1. Engagement helps me know exactly what my audience wants

You want to keep creating quality content for your readers. What better way to know what they want than to actually ask them!

When my readers engage with my blog posts, I know right off the bat their problems, pain points and struggles. This helps me come back with a blog post that will help them with just that.

 

What do you think? Which is more important? Blog engagement or blog followers? Please share your thoughts in the comments section below.

Thanks for reading.

 

 

How to Accelerate Your Blogging Career in 2019

Many people go into blogging for different reasons. Some do it as a hobby, some do it to show their expertise, while others use it as a means to monetize their skills.

But what if you want to take blogging to a whole new level? What if you want to accelerate your blogging skills to get devoted readers and higher income?

There are millions of bloggers who are using blogging as a medium to make their dreams come true. These are bloggers who have decided to take blogging as a serious profession. If you have been thinking of taking your blogging career to the next level in 2019, here is exactly how you can do it.

 

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  1. Plan your content

Blogging is not about writing anything that comes to your mind. Serious bloggers plan their content to the last before they even think of publishing. This because every blog post they publish is done with a specific purpose in mind.

Create an outline for every blog idea that comes to mind. Do detailed research into the topic to help give your readers great value when they’re reading your blog post. Have an editorial calendar where you can plan out which blog post should be published and when. And most importantly, stay consistent.

 

  1. Have a compelling call to action

Blogging should be like having a one-on-one communication with your readers. But such conversation must not be one-sided. The best blogs are those that engage the audience. And the best way to engage your audience is to cleverly use your call to action.

A call to action is a line that tells your reader what you would like them to do now that they have finished reading your blog post, for example like, share, comment or subscribe to your email list.

Some bloggers forget to add a call to action in their blog posts. But serious bloggers don’t dare skip it.

 

  1. Build your email list

No matter what stage you are as a blogger, building your email list a must. The email list is a powerful way to constantly keep in touch with your readers and inform them of your offers or when a new blog post is published.

Those subscribed to your email list get to read your newsletters where you can build a closer and deeper relationship with your subscribers.

 

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  1. Promote promote promote

Writing your blog post is just half the battle when trying to accelerate your blogging career. You need to put in 2 times more effort into promoting your blog posts than you do writing the content of your blog post.

Promoting your blog post increases the visibility of your blog posts thereby bringing fresh readers to see your blog post every time.

Share your blog post on social media, forums and groups where your target audience hang out.  But remember that you have to make sure that you don’t spam the platforms where you share your blog posts.

 

  1. Be you….always

This is the most important part in accelerating your blogging career: be yourself. Your readers will love you for who you are. So be 100 percent authentic. Copying someone else’s style will never take you far. Don’t be afraid to show off your awesomeness.

 

How do you plan to accelerate your blogging career in 2019?

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