What will become of fashion blogs

CoronaVirus has completely changed the world. The fashion industry is one of the main industries affected by COVID-19 pandemic. For now, gone are the days of fashion shows, and even shopping on the high street isn’t for everyone with the new rules and regulations. Plus, with the current state of the economy, going on a shopping spree is probably the last thing on many people’s minds. Shopping is now down to necessity rather than a luxury. Which makes me wonder what will become of fashion blogs in these uncertain times.

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The high street is disappearing.

Many high street giants are closing shops in many locations all over the world. Our local Dorothy Perkins recently announced they were closing down the store for good after 30 years of being in town. Debenhams, M&S, and many more have announced job cuts and store closures all over the UK. The current state of events makes me wonder what will become of fashion blogs. If stores are closing down and people are losing jobs, will showcasing new pieces/accessories make sense? What will happen to blogs and websites that only feature personal style posts?

The pandemic is definitely going to affect every content creator. Let’s face it; life has changed and adjustments have to be made. The UK is officially now in a recession. Many people are now more interested in content that would help them, rather than simply entertain them.

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Blog how you want!

At the end of the day, our blogs and social media platforms are our little corners on the internet. There is the freedom to create whatever and whenever you want as long as it is legal. I won’t share certain content on here because of what is going on in the world. My approach to blogging has changed over the years, and me having a lifestyle blog allows me to write about whatever I want to write about. I am thankful to have that creative freedom. If Fashion and Style Police stayed as a pure fashion blog like how it started, I would have been in a very bad situation now. I know some bloggers have had to sell their blogs which is sad. Luckily, I decided to go down the lifestyle blogging route within a few months of blogging.

What will become of fashion blogs?

I really don’t know. I stopped reading pure fashion blogs when I stopped blogging just fashion. Instagram seems to be the place for showcasing fashion and style, and I see more than enough on there. I wonder what will become of fashion blogs.

 

 

15 responses

  1. I think there maybe a niche market more for designer, classics, retro! I don’t think the run of the mill fashion blog will survive.

    I think lifestyle is definitely the way it will go. Substance over here today, bye tomorrow.

    I must have found you about 5 years msybe longer along. Yes you have evolved and changed organically. I had to think over the time frame of me being a reader.

    Yes i have noticed the changes subtly enteined. It’s well done. Do you think you will change your main name or streamline it to incorporate “lifestyle” too?

    • I have thought of changing the blog name so many times but the cons of changing outweigh the pros. It will take ages to build a new blog name on search engines. Maybe it is something I would look to change at some point in the future when I am in a different position.

  2. Pingback: Life After Lockdown: Fashion Trends To Embrace Now - fashionandstylepolice fashionandstylepolice

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