A Media Kit is a Blogger’s CV and it is an important document to have if you plan on ever making money from your blog. A good media kit shows off every vital information about your blog and it’s achievements, and having one will give you an edge in a very saturated market. It is also a lot easier to send it along with a cover note to brands and PRs when pitching for blog collaborations instead of wasting your time, sending long and lengthy emails that end up in the trash.
A professional media kit will open your blog to various opportunities and it is worth every penny you spend on it. You can splash out and get a professional to make a custom one for you, or you could just a template online for as little as $5 and edit it yourself with Photoshop if you know how to work it, or you could make it from the scratch yourself if you know how to play around with photo editing softwares like Gimp and the likes. It is all up to you.
For the very new bloggers, that is bloggers less than 6 months in the game, I won’t bother with a media kit if I were you. You need to focus on building your blog in the early days so you can have something worth putting on the media kit. Once you have been blogging for over 6 months consistently, then you can start thinking of getting a media kit sorted to show off your blog.
Below is an example of how a media kit should look and what it should include:
You can decide on how you want the design to look if you are going for a custom made media kit but try as much as possible to make it look like your blog. So use the same fonts, header, logo and picture on the blog for the media kit.
Here are some tips worth remembering:
- Have a picture of yourself, logo and header on your media kit. You are selling your brand and that will help you stand out from the pack.
- Celebrate your blog achievements by putting what you are proud of on it and exclude what you are not so proud of, if possible. So let’s say you have 2k followers on Twitter, but just 200 likes on your Facebook page, then exclude the Facebook info. It may go unnoticed.
- Put all the contact information on it, so email, Twitter, Facebook and anywhere you like to be contacted.
- Remember to put in your blog address so brands can check your blog out.
- Include a short cover note when sending the media kit to brands and PRS, introducing yourself and your blog.
- Have a short ‘About Me’ section on the media kit.
- Name the brands you have worked with in the past.
- Put in your monthly views and visitors. That is your selling point. If you are not so proud of it, state other things you are proud of like blog engagement, number of years you have been blogging and so on.
- It is better to put in all the info on one page, so make sure all the relevant information is on that one page.
- Update your media kit at least once a month to make sure all the information is correct.
Do you have a media kit? Sound off in the comment section. If you don’t, tell me what you think of my media kit?
Really helpful post! I’m new to this blogging malarkey so won’t be needing one yet but now I know where to come back when I’m a bit more established! X
Glad you found it helpful Rebecca.
I feel the same. Love this post, Stella! And I really love that you included yours as example. Wow, your views sure are POPPING. Great stats! When will I get there??! 😩😭😭
The design is so cute too! And yet professional. Good job.
Muchos gracias for sharing!
Thanks Cara. I am not quite where I want to be but I am not where I was yesterday which is good. You will get there. Your style blog is amazing.
Thanks Stella. WE will get there! xoxo
Interesting and helpful post! Thank you for sharing!
Glad you found it useful.
That’s really helpful, thank you. I have a media kit that I update monthly too, and it’s so useful to have ready to send at a moment’s notice.
It is a very useful document to have ready.
Very helpful tips, I am working on updating my media kit at the moment and this has some good hints.
Ah timed post for you then. Nice.
I do have a media kit, it is different from yours, but we both got the same points across. Its a great post, thanks for the tips anyway!!!
myunsettlinglife.co.uk
Yea designs can vary. This is just a sample. Thanks Paola.
Thanks for all the detail on this! It’s way too early for me but good to know about 😉
http://www.stephsvanityview.com
Glad you found the post useful.
Very nice! I’m only in my third month of blogging, so I don’t have a media kit yet, but I think these are great tips on how to build one. Yours looks awesome!
Oh, I never did find any Boots sleep spray at Target. I guess they just have the makeup.
Thank you. Oh ok. I guessed right then.
A media kit is my next to do for the blog, not yet at a point where I am looking for sponsored posts etc. so in no rush (trying to build it up to a level I am happy with first), but slowly piecing how I want it to look, these tips are all a great help 🙂
Oh good to know you are taking your time. Glad to hear you found the post helpful.
Really helpful, thank you ❤️
Glad you found it helpful.
Thank you for your post it was very helpful and as a new blogger I appreciate all the help I can get . I will look at creating a media kit for my blog too. http://analuisadejesus199.wix.com/fadedspring
You are welcome Ana. Glad you found it helpful.
This is a really helpful post for a new blogger. Thanks so much. 🙂
Glad you found it helpful.
It looks great, and excellent tips, it’s very important to update it once a month.
Thanks Mellissa. A lot can change in a month so it’s wise to update it monthly.
Great post and you have worked with so many companies ! How long have you been blogging for . I know where to go if I need a media kit now so thank you for sharing this helpful post xx http://www.fadedspring.co.uk/
Thanks Ana. I have been blogging for almost 3 years now.
Hi Stella,
I do not have a media kit. You are familiar with my blog. Do you think I should have one? I don’t make money from blogging but would ultimately like to. I blog about blogging, so I don’t work with brands. What is your opinion? Thanks.
Janice
Hi Janice. I think you should have one, just in case you start monetizing your blog. You may end up freelancing for other sites, if you want to go down that route in future.
Do you mean ghost write or product reviews?
Ghost write or copy write. If you are interested in things like that. Or if you ever want ads on your blog. I think you should have one for your stats and all. Just in case.