A Media Kit is a Blogger’s CV and it is an important document to have if you plan on ever making money from your blog. A good media kit shows off every vital information about your blog and it’s achievements, and having one will give you an edge in a very saturated market. It is also a lot easier to send it along with a cover note to brands and PRs when pitching for blog collaborations instead of wasting your time, sending long and lengthy emails that end up in the trash.
A professional media kit will open your blog to various opportunities and it is worth every penny you spend on it. You can splash out and get a professional to make a custom one for you, or you could just a template online for as little as $5 and edit it yourself with Photoshop if you know how to work it, or you could make it from the scratch yourself if you know how to play around with photo editing softwares like Gimp and the likes. It is all up to you.
For the very new bloggers, that is bloggers less than 6 months in the game, I won’t bother with a media kit if I were you. You need to focus on building your blog in the early days so you can have something worth putting on the media kit. Once you have been blogging for over 6 months consistently, then you can start thinking of getting a media kit sorted to show off your blog.
Below is an example of how a media kit should look and what it should include:
You can decide on how you want the design to look if you are going for a custom made media kit but try as much as possible to make it look like your blog. So use the same fonts, header, logo and picture on the blog for the media kit.
Here are some tips worth remembering:
- Have a picture of yourself, logo and header on your media kit. You are selling your brand and that will help you stand out from the pack.
- Celebrate your blog achievements by putting what you are proud of on it and exclude what you are not so proud of, if possible. So let’s say you have 2k followers on Twitter, but just 200 likes on your Facebook page, then exclude the Facebook info. It may go unnoticed.
- Put all the contact information on it, so email, Twitter, Facebook and anywhere you like to be contacted.
- Remember to put in your blog address so brands can check your blog out.
- Include a short cover note when sending the media kit to brands and PRS, introducing yourself and your blog.
- Have a short ‘About Me’ section on the media kit.
- Name the brands you have worked with in the past.
- Put in your monthly views and visitors. That is your selling point. If you are not so proud of it, state other things you are proud of like blog engagement, number of years you have been blogging and so on.
- It is better to put in all the info on one page, so make sure all the relevant information is on that one page.
- Update your media kit at least once a month to make sure all the information is correct.
Do you have a media kit? Sound off in the comment section. If you don’t, tell me what you think of my media kit?
