Media Kit For Bloggers

A Media Kit is a Blogger’s CV and it is an important document to have if you plan on ever making money from your blog. A good media kit shows off every vital information about your blog and it’s achievements, and having one will give you an edge in a very saturated market. It is also a lot easier to send it along with a cover note to brands and PRs when pitching for blog collaborations instead of wasting your time, sending long and lengthy emails that end up in the trash.

A professional media kit will open your blog to various opportunities and it is worth every penny you spend on it. You can splash out and get a professional to make a custom one for you, or you could just a template online for as little as $5 and edit it yourself with Photoshop if you know how to work it, or you could make it from the scratch yourself if you know how to play around with photo editing softwares like Gimp and the likes. It is all up to you.

For the very new bloggers, that is bloggers less than 6 months in the game, I won’t bother with a media kit if I were you. You need to focus on building your blog in the early days so you can have something worth putting on the media kit. Once you have been blogging for over 6 months consistently, then you can start thinking of getting a media kit sorted to show off your blog.

Below is an example of how a media kit should look and what it should include:

media kit for fashion and style police

You can decide on how you want the design to look if you are going for a custom made media kit but try as much as possible to make it look like your blog. So use the same fonts, header, logo and picture on the blog for the media kit.

Here are some tips worth remembering:

  •  Have a picture of yourself, logo and header on your media kit. You are selling your brand and that will help you stand out from the pack.


  • Celebrate your blog achievements by putting what you are proud of on it and exclude what you are not so proud of, if possible. So let’s say you have 2k followers on Twitter, but just 200 likes on your Facebook page, then exclude the Facebook info. It may go unnoticed.


  • Put all the contact information on it, so email, Twitter, Facebook and anywhere you like to be contacted.


  • Remember to put in your blog address so brands can check your blog out.


  • Include a short cover note when sending the media kit to brands and PRS, introducing yourself and your blog.


  • Have a short ‘About Me’ section on the media kit.


  • Name the brands you have worked with in the past.


  • Put in your monthly views and visitors. That is your selling point. If you are not so proud of it, state other things you are proud of like blog engagement, number of years you have been blogging and so on.


  • It is better to put in all the info on one page, so make sure all the relevant information is on that one page.


  • Update your media kit at least once a month to make sure all the information is correct.

Do you have a media kit? Sound off in the comment section. If you don’t, tell me what you think of my media kit?





Do Bloggers Charge Brands For Product Reviews?

Do bloggers charge brands for writing product reviews? The answer depends on which blogger you ask. Sometimes bloggers review products they have bought with their own money; examples of product reviews I have written where I bought the products myself are here, here and here. Sometimes, bloggers write product reviews on items sent to them by brands and their PRs, examples of product reviews I have written where the items were sent to me and I may or may not have received monetary compensation are here, here and here.

Blogging and Product Reviews

Majority of the new bloggers and bloggers with a small following don’t charge brands for product reviews. I still remember the first email I got offering me free items to review when I had just started blogging. I was so excited, it felt so good. I felt like I was finally among the “it” bloggers, I didn’t even dream of asking for money for my time and efforts.

Now, things have changed. I still buy items I like and review them, I love trying new items and I have been doing that long before I started blogging. I also still accept “some” products from brands, that I genuinely like and review them without asking for a monetary compensation for my time and effort, and I do charge some brands a daily rate for reviewing their products. I handle each product review request individually and I will tell you why this strategy works for me.

At the moment, products that I find useful, and I would have gone out to buy if they were not sent to me for free, I review them without asking for a monetary compensation. On the other hand, products that will need extra attention or preparation, or products that have a review deadline, or products that I won’t have gone out to buy, or product review requests with “extra requests”,  I will charge a day rate for reviewing it.

My day rate depends on the product and the brand in question. This strategy currently works for me for now, it may change tomorrow. The blogging world is a fast pace industry so changes are always necessary.

Many of the popular bloggers charge for every product review and their fees can be as high as £500 for just one review. At the end of the day, a product review is an advertisement regardless of whether it is a good or bad review. Every publicity is good publicity and brands know that. They get a lot more out of a product review post than the blogger gets; they get advertisement, click-throughs, social media mentions and publicity.

Bloggers do deserve to get paid for the time and effort they put into trying out products, taking pictures or making videos and writing the review. A lot of background work goes into each review post so monetary compensation should be a no brainer really.

Some brands are reluctant or blantantly refuse to pay for product reviews. Which I think is so rude. Would you get a billboard to advertise your products or services for free? You cannot expect something for nothing. Clothes and shoes are all good but they do not pay the bills.

Some bloggers are against taking any form of monetary compensation for product reviews. They believe it will bribe them into writing a glowing review. I disagree. All my reviews are my honest opinions regardless of if I bought it or not, or if I got paid or not. If a receive a request for a product I won’t have gone out of my way to buy, and I ask for monetary compensation for my time and effort, and the product ends up being horrible, I will write an honest review and say it as it is. I let the brands know they will have no say in my write-up and I have had no problems with them so far.

God forbid the product is so bad, I will return it and whatever was sent along with it. I am yet to receive a horrible product though. I guess I attract my kind.

What do you think of bloggers being paid for product reviews? Share your thoughts,

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