Daily Archives: July 7, 2015

No Apologies For Being Black

July 7, 2015 By in Fashion, Fashion News Tags: , , , , , , , , , , , , , , , 27 Comments

Nykhor Paul, a South Sudanese Model has had enough. She is tired of apologizing for her blackness.

Nykhor-Paul-model-image-026

In a recent Instagram post, the super model shares her thoughts on racism in the fashion industry:

Dear white people in the fashion world!
Please don’t take this the wrong way but it’s time you people get your shit right when it comes to our complexion! Why do I have to bring my own makeup to a professional show when all the other white girls don’t have to do anything but show up WTF! Don’t try to make me feel bad because I am blue-black.  Its 2015, go to Mac, Bobbi Brown, Makeup Forever, Iman cosmetic, Black Opal, even Lancôme and Clinique carried them plus so much more. There’s so much options our there for dark skin tones today. A good makeup artist would come prepare and do their research before coming to work because often time you know what to expect especially at a show! Stop apologizing it’s insulting and disrespectful to me and my race it doesn’t help, seriously! Make an effort at least! That goes for NYC, London, Milan, Paris and Cape Town plus everywhere else that have issues with black skin tones. Just because you only book a few of us doesn’t mean you have the right to make us look ratchet. I’m tired of complaining about not getting book as a black model and I’m definitely super tired of apologizing for my blackness!!!! Fashion is art, art is never racist it should be inclusive of all not only white people, shit we started fashion in Africa and you modernize and copy it! Why can’t we be part of fashion fully and equally?

What do you guys think? Share your thoughts.

Media Kit For Bloggers

July 7, 2015 By in Beauty, Blogging Tips, Fashion Tags: , , , , , , , , , 35 Comments

A Media Kit is a Blogger’s CV and it is an important document to have if you plan on ever making money from your blog. A good media kit shows off every vital information about your blog and it’s achievements, and having one will give you an edge in a very saturated market. It is also a lot easier to send it along with a cover note to brands and PRs when pitching for blog collaborations instead of wasting your time, sending long and lengthy emails that end up in the trash.

A professional media kit will open your blog to various opportunities and it is worth every penny you spend on it. You can splash out and get a professional to make a custom one for you, or you could just a template online for as little as $5 and edit it yourself with Photoshop if you know how to work it, or you could make it from the scratch yourself if you know how to play around with photo editing softwares like Gimp and the likes. It is all up to you.

For the very new bloggers, that is bloggers less than 6 months in the game, I won’t bother with a media kit if I were you. You need to focus on building your blog in the early days so you can have something worth putting on the media kit. Once you have been blogging for over 6 months consistently, then you can start thinking of getting a media kit sorted to show off your blog.

Below is an example of how a media kit should look and what it should include:

media kit for fashion and style police

You can decide on how you want the design to look if you are going for a custom made media kit but try as much as possible to make it look like your blog. So use the same fonts, header, logo and picture on the blog for the media kit.

Here are some tips worth remembering:

  •  Have a picture of yourself, logo and header on your media kit. You are selling your brand and that will help you stand out from the pack.

 

  • Celebrate your blog achievements by putting what you are proud of on it and exclude what you are not so proud of, if possible. So let’s say you have 2k followers on Twitter, but just 200 likes on your Facebook page, then exclude the Facebook info. It may go unnoticed.

 

  • Put all the contact information on it, so email, Twitter, Facebook and anywhere you like to be contacted.

 

  • Remember to put in your blog address so brands can check your blog out.

 

  • Include a short cover note when sending the media kit to brands and PRS, introducing yourself and your blog.

 

  • Have a short ‘About Me’ section on the media kit.

 

  • Name the brands you have worked with in the past.

 

  • Put in your monthly views and visitors. That is your selling point. If you are not so proud of it, state other things you are proud of like blog engagement, number of years you have been blogging and so on.

 

  • It is better to put in all the info on one page, so make sure all the relevant information is on that one page.

 

  • Update your media kit at least once a month to make sure all the information is correct.

Do you have a media kit? Sound off in the comment section. If you don’t, tell me what you think of my media kit?

 

 

 

 

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