Advertisements

Mothers Day Gift Ideas

In the midst of the unbelievable weather with the Beast from the East, and Storm Emma, we need to remember it is Mother’s Day next week Sunday. Are you ready with your gifts for mum? If you have not decided what to get your mother for Mother’s Day, then you are in luck. Here are some Mother’s Day gift ideas for you.

 

Give the gift of a book

Writing a book image

 

I love reading and would appreciate a good book as a gift. If you know a mother trying to break into the blogging industry, then my ebook – How to Cash In as a Blogger would be a great gift idea.

“How to ‘Cash In’ as a Blogger” is the definitive go-to guide that sheds light on the rather unconventional world of blogging. It is definitely worth a read, especially for new bloggers. You can grab this for £3.44.

 

Give the gift of jewellery storage

Jewellery box image

 

This Personalised Rose Gold Glass Jewellery Box from Find Me a Gift is a great Mother’s Day gift idea. I love the fact that it is rose gold in colour, and the personalised touch makes it even more special.

 

Jewellery Box picture

 

I am so in love with this jewellery box. If you like, you can grab one for £29.99.

 

Give the gift of detox and cleanse

Isla image

 

I recently came across this Himalayan Salt Soak by Isla Apothecary, and I think it would fit in nicely into a well stocked Mother’s Day hamper for a special mother. This product contains trace minerals that accommodate nutrient absorption, improved circulation, balanced body pH, and lymphatic drainage, with grounding and uplifting essential oils.

 

Mothers Day Gift image

 

I am badly in need of some detoxing and cleansing, and I know I am not alone. You can grab this from £21.

 

Give the gift of a fragrance

TERRE DE LUMIÈRE EAU DE PARFUM image

 

If you are on the hunt for a lovely fragrance to gift mum this Mother’s Day, then you need to check TERRE DE LUMIÈRE EAU DE PARFUM by L’Occitane. It smells amazing and stays for ages. I have been using mine for weeks now and I am super in love with the fragrance. It comes beautifully packaged too!

 

fragrance by L’Occitane picture

Perfume gift image

 

PERFUMERY NOTES

Top notes: Amber, Pink Pepper

Middle notes: Honey, Lavender

Base notes: Acacia, Tonka Bean

 

You can grab a 50ml bottle for £59 or a 90ml bottle for £79.

 

What do you think of these Mother’s Day Gift Ideas? Are you sorted with your presents yet?

 

*PR samples

Advertisements

How to Get People to Read Your Blog

Growing my readership was perhaps one of the most challenging aspects of blogging. You create content to have it read by many people but when the readers are not forthcoming, it’s almost natural to be tempted to think that starting a blog was a waste of time. So how do you get people to read your blog?

Believe me, I’ve been there too. It took a lot of willpower to keep going especially when my analytics showed zero views. But over the years I got better and refined my process. Now I have thousands of readers stopping by every week.

 

UK Fashion Image

 

If your blog is at the early stages and you need some help to get the number of visitors up, here are some tips you can start with.

 

Share your blog posts on social media

I know that you’ve heard this before and even tried it. But the reason why this does not work for most people is that they passively share their posts on social media.

Whenever you want to share your blog post on social media leave a little description of what your ideal readers will take away from reading your blog post. Simply just sharing your blog post on social media is not enough to ignite curiosity in your ideal readers and motivate them to check the link. You need to leave a caption that would get them clicking. Also, remember to use the right hashtags. You can get more tips from my blogging book – How to Cash In as a Blogger, available exclusively on Amazon.

 

Join Facebook groups that help promote blog posts

Just like you there are thousands of bloggers looking for readers. These bloggers joined together to form a community with the aim of helping each other grow.

Run a quick search on Facebook for blogging groups that help promote blogs. Once you find some, join in and share your blog posts. But don’t be selfish. Make sure you also participate in promoting other members’ blog posts as well and stick to the group rules as you do so.

 

Collaborate with other bloggers to get people to read your blog

You’ve probably guessed by now that you can’t grow your readership on your own. You need the help of other people to help you get more readers. Look for bloggers who have better numbers than you in terms of views and engagement and ask if you could cross-promote each other.

Another alternative is to work on a joint blog post or interview the blogger who is doing better than you and ask them to share that post with their readers. This will help direct their readers to your blog.

 

Instagram Image

 

 

 

Ask people to read your blog post

Most times it can be really nerve-racking to ask your friends and family to read your blog post. Or to have them share it with their friends. But all that is coming from a wrong mindset. The truth is that once you ask someone to read your blog post it creates momentum to ask another.

Reach out to your friends: send them an email or message and ask them to read your blog post and encourage them to share their thoughts in the comments. Don’t forget to ask them to share your blog post with their friends. If you don’t ask, you don’t get!

 

I am currently offering social media promotion packages to bloggers and small businesses, so do send me an email for more information – fashionandstylepolice@gmail.com

 

How do you get people to read your blog? Please share your tried and tested tips.

Thanks for reading. Have a lovely week ahead.

Influencer Marketing – When Influencers Get Paid

An influencer is anyone with influence. So anyone with a good following can be identified as an influencer, as long as they are cashing in on it. Influencer marketing is huge. This is because people value the power of word-of-mouth. What this means is that people respect the opinions of others and are more prone to listen to their opinions and base their decision to buy a product or service on that.

 

The Power of Influencers

The power of influencer marketing is seen more on social media. An influencer endorses a product by telling his or her followers that the product is good or that they like the product a lot. This encourages their followers to go for the product, or to at least consider it.

 

influencer marketing image

 

 

Influencer Marketing

I’ve been hearing a lot of talk going around about the term – influencer marketing. Some believe that being paid to use your influencer status to influence your readers means that you are probably telling white lies about a product just because there is money involved. Others believe that there are honest influencers who only choose to use their influencer status to promote products that they believe in.

Building a committed readership takes a lot of work. It has taken me 5 years to get Fashion and Style Police to where it is today. I remember the long hours I put in to make sure that my blog was in front of as many readers as possible. Although it’s a little easier today, as I have made a name for myself, but I still have to put in a lot effort to keep the clicks coming.

 

Blogging and Influencing

Blogging is not just writing words for people to read or posting photos for people to see. It’s about building trust in the heart of your readers. And it takes a lot of time and effort to build that trust. Your readers trust what you share on your blog. You can imagine how they will feel if they found out that everything you wrote on your blog post was biased because you were paid to talk about a product or service.

Some of these influencer/bloggers have a way of separating content that was paid for from posts that were not. Such bloggers mark such posts as ‘Collaborative Posts’. But then again, how can you be sure that there aren’t hidden promoted posts that were not marked or disclosed?

The fate of such bloggers is a bit shaky there. There are some readers who don’t really mind such posts but there are some readers who really do mind them. If you’re a regular reader of blogs like me then you will definitely understand the sensitivity here.

 

Influencer marketing image

 

Going Forward

I believe every reader is entitled to know the truth. I always make I disclose on here when they has been a partnership of some sort with a brand. It makes life easier for everyone involved. I sleep better at night too!

We base a lot of our decisions about products and services from people who have tried them before. If the bloggers we rely on tell us half-truths because they were paid to write nice things about a product or service then we run the risk of being misled all our lives.

What do you think of influencer marketing in general? Please share your thoughts in the comments section below. If you enjoyed reading this post, please share on your social media platforms. Thanking you.

error: Content is protected !!