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What is Blogger Outreach

I feel so attached to my readers. Which is why I have made it a priority to make sure that I deliver value every time I publish a post. Of course, I did other things like consistently promoting my blog, connecting with other bloggers and openly letting those I meet know that I own a blog. Just like me, other bloggers have been able to build their reader-base to hundreds and thousands. Their readers are so dedicated that they read every post published. This is what makes them an influencer and where blogger outreach comes in.

 

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What is Blogger Outreach?

Companies have caught on to the amazing potential bloggers have as influencers. So, they came up with the idea of leveraging on bloggers’ influencer status to promote their products and services. This whole process is called blogger outreach.

Blogger outreach is a branch of influencer marketing. This branch of influencer marketing is where businesses or reach out to bloggers with a fairly to promote their products or services. Although there are some controversies with this kind of marketing tactic, this is by far one of the most effective ways to put the word out there today.

 

How does Blogger Outreach work?

Let’s assume that you are somewhat of an influencer. You have a very good reader-base and you write about fashion and beauty. A makeup brand approaches you with their new makeup line and sends you a set of matte lipsticks. You try out the lipsticks, love them and tell your readers about them in an article reviewing that makeup company’s new line of matte lipsticks. You could also promote the products on social media. Your article and social media promotion will give that makeup company the needed exposure to boost their sales.

 

Who pitches first?

Usually in blogger outreach, the company is the one who does the reaching out. But confident bloggers with a decent following can also approach the companies.

 

How to get visible as a blogger

One way to get started is to think of all the products and services you paid for and write a review on those products and services. That is how I started and I still feature many products and services I pay for.

When you do this, it lets people know that you’re open to collaborations and this may generate interest amongst the PRs. However, you need to be extremely cautious once you go down this route. As a blogger, integrity is gold! Never compromise integrity for anything! Honesty is always the best policy, and it’s all about giving value. Let value be your focus.

 

I offer blogger outreach services, so if you are a business in need of bloggers to promote your brand/campaign, do get in touch via email – fashionandstylepolice@gmail.com

 

 

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The Problem with Blogging is Bloggers

I have been wanting to write this post for some time now but the words were just not flowing. However, in the middle of dealing with household chores, it came. I am happy I finally got the words to flow on this sweet day. Now this topic – The problem with Blogging is Bloggers, may surprise you. But if you have been around the Blogosphere for a bit, you would agree with me to a large extent that we are the problem the blogging world has.

Yes, us bloggers are the problem we grumble and complain about, all day everyday, to anyone who cares enough to listen. We just need to look in the mirror to find the problem.

 

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How did we get here?

I have been blogging for over 5 years now. The first post on Fashion and Style Police went live on a sweet October day in 2012, and I have never looked back. Blogging has open so many doors of opportunities. I get to make a living, earning a living wage through Fashion and Style Police, freelance writing and by proving blogger outreach services. It has been a very long journey; taken me years to get to this point of earning full-time regular income and I am so grateful. But then again, I work extremely hard for every penny I earn. I work an average of 40 hours a week, including weekends. And I have done so for years, so the blog you are now reading did not achieve an overnight success. I am not even close to where I want to be but I am getting there.

I take my job very seriously. So this is not a joke to me or a side gig. It is literally my life. We bloggers complain about all sorts but usually most complaints are entered around not being paid enough. That is one major issue every professional blogger should be able to relate with. Being paid enough means different things to different people regardless of our profession. Having said that, I believe we bloggers are the reason why we don’t earn enough. The earlier we start putting our foot down and start demanding at least a minimum wage for our efforts, the better for our blogging career.

 

No budget line

How did we get here? I keep receiving emails from PRs, well established PRS, telling me they have no budget for a job they want me to do. I have had a couple this year already stating that even though they had a budget to pay bloggers last year. The budget has miraculously disappeared this year and they want something for nothing. Because other bloggers are accepting to work for nothing.

 

The £20 gang!

I have lost count of the companies looking to pay a whole £20 for a blog post. The funniest part is that I have had these same companies pay me a lot more than £20 some months/years ago. Why they keep reducing their budgets and offering peanuts is because certain bloggers are accepting them and they can’t believe their luck and profits, that they try to get everyone else to accept it. They better give up trying because they are wasting their time with me.

 

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I don’t offer that

Like I mentioned earlier, I handle blogger outreach for many clients so I am on both sides of the fence. I would never offer bloggers a fee I won’t be able to accept myself. Some bloggers may still find the fee low but it is nowhere close to what I have been offered lately. And those I have worked with can confirm that. Unfortunately, no one has the right or the power to tell someone else want to charge. So apart from raising awareness and talking these payment issues, there is not much anyone can do.

What I plan to do is to carry on as I am already by not accepting anything less than my worth. I know what I am worth and that is all that really matters. My first sponsored post in 2013 was £25, and I only started blogging a few months when I got that offer. So that was amazing for me then. But 5 years in the game, with my stats, I am not on their level anymore. I wrote a lot more about my blogging journey in my book – How to Cash In as a Blogger, so go have a read.

 

Going forward

I plan to carry as normal, charging what I believe is my worth Also, one of my many goals is to ensure I stand out from the pack significantly. So if everyone is writing about Brand A, I will be writing about Brand B or write about Brand A in a different way, with a twist. I need to ensure Fashion and Style Police stands out from the rest in a fabulous way. That is the only way up!

What are your thoughts on this? Please share in the comments section.

Thanks for reading.

The Highs & Lows of the Self Employed World 2016

Happy new year everyone. I hope you all are having an amazing start to the year. I am currently down with flu (booo) but I am getting better. I have been under a lot of stress lately so I guess that is the reason for my body shutting down.

 

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We had an amazing time in Dubai, it was the best holiday ever and the kids had so much fun. But everything went wrong when we landed at Gatwick Airport. I stupidly picked up the wrong luggage (it was the exact size and design as mine and even had the same padlock), and someone else picked mine, and I didn’t realise until I got to the hotel room. I could open the box because it was the same padlock (can you imagine the coincidence, the same box and padlock on the same flight) but as soon as I opened it, I realised it wasn’t mine.

This has never happened to me before so I was in a very bad state. I usually tag my boxes but this box was a new one; a Tripp flowery black and red design, so I thought it was unique enough, well I thought wrong.

We had to make the long trip back to Gatwick twice the next day to pick up my box and to drop the wrong box. It was a very stressful period as you can imagine, all valuables were in there, but I am thankful the lady that picked my box was honest (she took it back to the airport and kindly sorted out a leakage in my box), and I am also thankful we were still in London. Imagine if we were back home in Cheshire, that would have been horrid.

The good thing is it would never happen to me again, I will always tag my bags boldly whenever I travel so I don’t pick a wrong box and no one picks mine.

 

Anyways back to the highs & lows of the self-employed world in 2016. I wrote a similar post in 2015, and it was nice to read it a year after.

There are so many highs and lows, so I will try to focus on a few to keep it brief.

 

The Highs

 

Writing a book

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I wrote an eBook last year – How to Cash In as a Blogger. It was released February 2016, and it is a dream come true. I always wanted to write a book and I am happy I got to fulfil this dream last year. This is the first of many books to come.

It is currently available exclusively on Amazon for £3.44 and free for Kindle Unlimited subscribers. It is a great book for new bloggers or bloggers trying to monetize their blogs, so do have a read if you have not done so already. And if you have read it, pretty please leave me a review on Amazon, I need those reviews like I need air.

 

Freelancing

I took the freelance industry by storm in 2016 and grew my portfolio. I currently do PR and Blogger Outreach for 5 brands and I am hoping to double this figure this 2017. I also do freelance writing for a few websites and I plan to grow my freelance writing business this year.

 

Fashion and Style Police turned 4

Fashion and Style Police turned 4 last October, and it is great to see how much the blog has grown. It has over 40,000 combined followers now, and I still have to pinch myself every now and again to be sure I am not dreaming. This blog has opened many doors for me and I am super grateful to everyone who reads, shares and comments. You guys are the real deal!

 

The Lows

 

Chasing Payments

This has always been an issue and it still is but hopefully I will be able to manage this situation better this 2017.

 

Unprofessional Bloggers

While doing blogger outreach for brands, I have had the opportunity to work with hundreds of bloggers. I have worked with so many lovely bloggers, and I can’t wait to work with them this year, but I have also had the misfortune of working with some unprofessional bloggers. These select few are giving bloggers a bad name.

The ones that stop communicating with you as soon as they receive the review products, and they never write a post. The rude and entitled ones that believe their blog is the best thing since sliced bread. The lazy ones that take weeks, and sometimes months to post but you can see them on social media chatting all day. I can go on and on.

The good thing is my little black book is growing and I will never work with such bloggers again. But it is a shame that these bloggers are giving the entire industry a bad name.

 

Burn Out

Last year was incredibly busy. It was so hard for me to juggle the blog and freelance jobs at the same time but I did somehow. The last quarter was the busiest, and I struggled to get it all done before the holidays but I got there in the end.

This year I am going to take more time off work to avoid losing my mind.

 

Overall, 2016 was fabulous and 2017 is even going to be more fabulous. I am so looking forward to it.

How was your 2016?

 

 

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