6 Ways to Build Brand Awareness for Your Small Business

Have you ever thought of ways to build brand awareness for your small business? Regardless of whether you own a brick and mortar business or an online based business, you need to promote your brand.

When your target audience recognizes your brand and acknowledges your brand as the go to for their specific need then you have been able to create brand awareness.  Brand awareness is what will make your business name stand out from the rest.

If you’ve been struggling to get your brand recognized by your target audience, you will find these 6 ways to build your brand awareness tips useful.


Build brand awareness with a unique personality

This to me is the first thing that you need to get straight. Most small business owners think that if they “copy” their competitors they will be able to leverage on the existing market. The truth is that people get tired of seeing the same thing over and over.

What will make your business stand out is when you do something unique and when you have a distinct personality that people can relate with. Decide on how you want your target audience to remember you. Once you’re clear on this, all the activities that you do to channel your brand awareness will be very powerful.


Put your story out there

Sharing your story and brand message is an effective way to put your brand out there. People relate with stories easily and at an emotional level. The aim behind sharing your story is to create a connection with your target audience.

You can tell the story about how you started your business or your client experiences. The best place to share your story is on social media or to guest post in industry related blogs.


build brand awareness image


You can also put your name and your story out there by taking it everywhere you go. A good way to do this is to have your brand name/message printed on T-shirts. The great thing about this strategy is that there are now companies like Printsome, who offer quality bulk T-shirt printing services. This is fab way to raise brand awareness.


Set up a referral programme

Referral programme is an effective way to use word-of-mouth to spread the awareness of your brand. It works by creating an incentive for your clients for referring your product or service to their friends. When their friends/readers pay for the product or service you offer, they are immediately given a gift which may be in form of a discount.


Engaging in local partnership

Partnering with a parallel or complimentary local business is another good way to increase your brand awareness. You can leverage on the existing brand awareness of a local business to build your own brand awareness. Find out how your product can be used as a way to compliment another local business. For example, if all you sell is lipstick you can partner with a local business that specializes in selling eyeliners to create a combined package that people can buy.


Influencer marketing

Influencers with a large and engaged follower base can help increase your brand awareness. You can reach out to influencers to help you put in a good word for your business and the products or services that you offer.

When it comes to making use of influencers, make sure that they have good engagement rate and that they are targeting almost the same audience you are appealing to. I offer blogger outreach services alongside blogging, so do check out my portfolio page for more information.


Invest in ads

To get the word out quickly, investing in ads is the best option. With a little investment you can have your brand name out there. You need to make sure that the copy on the ad is compelling enough to get your target audience’s attention.

Facebook ads are quite effective as almost everyone is on Facebook. The Facebook ad targeting is so sophisticated that you can easily laser in to your ideal clients. I would be writing a post on my experience with Facebook ads in a few weeks, so do watch this space.


How do you build brand awareness for your business?


*Collaborative post.




Where to Find Freelance Clients

Finding regular clients is an issue for many freelancers. I know I have struggled in the past to find regular clients, and it’s quite understandable as clients are the life wire of any business whether it is offline or online, and sometimes it seems like there are more freelancers than there are available clients.





Having a clear strategy on how to find and retain your clients is one way to stay on top of your freelancing career. Having a platform, knowing what your strengths and weaknesses are, and knowing your clients would help you find and retain them. Here are some facts to have in mind –


  1. Having a blog or website where you can showcase your previous projects or your works-in-progress is one way to attract your clients. Many clients always ask to see examples of previous work, so having a platform to showcase your portfolio easily is one of the best things you can do for your business.
  2.  Get clear about who you want to serve. Now that you’re a freelancer you need to have a clear picture of your ideal clients. No matter how difficult or easy it is to find clients, the worst thing to experience is to work with clients who do not go down well with you.
  3.  Know your selling points. What is it about you that makes you standout from your competition? When you leverage on this you will put yourself in a better position to find and retain your clients.




With all this said and done, here are a few places (out of several others) where you can find your ideal freelance clients:


  1. Social media

Millions of people log in to at least 2-3 social media platforms daily. This makes social media platforms a boiling pot full of job opportunities. The trick is to consistently show your skills and let people know that you are up for hire. For example, if you’re a photographer you can upload your photographs using the relevant tags.

  1. Job boards

This is a great place you can find clients. Potential clients list the services that they need on job boards and all you have to do is go through the list and find the suitable job just for you and contact the client. It’s as simple as that. Make sure that you put your best foot forward by letting your potential client know about your experience and what makes you better than your competition.

3. Referrals

The best marketing tool is word of mouth. Word of mouth is gold, it goes around faster than anything else, and the fact that someone refers you adds extra validation to your skills. But first things first, you need to do a good job to be worthy of a referral. Once you are good at what we do, you are bound to get a referral.

4. Offline engagements

Meet-ups, conferences or gatherings create the perfect avenue to tell people about what you do and get clients. The informal setting creates a relaxed atmosphere which could help in developing a strong relationship with those you meet. Most times, your ability to easily get along with people can positively influence the rate at which people will want to hire you or refer you to those who need your services.


Are you a freelancer? Where do you find your clients?

How to Pitch to New Clients

Clients are the live wire of every business. If you don’t have clients then you don’t have a business. As a freelancer, you need to keep pitching for new clients to get the flow of clients coming in. The biggest mistake you can ever make is to start your business and wait for someone to hire you. Although one or two clients may come your way, pitching helps you increase you chances. The more clients you have, the more money you make.




Here’s a step-by-step process on how you can pitch to get new clients:


Step #1: Get clear on who your clients are


No matter how long you have been into freelancing, you need to consistently review your client avatar. Understanding who you ideal client is will help you in crafting the perfect pitch. Take note of how they think, their needs and how you can help them. Remember, your focus needs to be on your potential clients and not on yourself.


Step #2: Craft your pitch


One important thing you need to note about writing your pitch is that you have to keep it short and simple. You need to keep in mind that your potential client may be busy and would not have time to read a long email explaining all the services you offer.


Always address your potential client with their first name. It’s so much better to start on a friendly note. Emails that begin with “Hi Sally” make your client feel like they are receiving an email from a friend. Next, in one or two sentences give a short intro about yourself.


“I am [write your name] and I’m a freelance writer. I have had my work published on [write where your article was published].”


Remember to keep the tone nice and friendly. The idea is to make sure that they feel like they’re receiving an email from a friend.


The next thing you need to include in your pitch is to tell your prospective client why you’re sending them the email. You need to be brief and straight to the point here. Something like this:


“Just wanted to reach out to you to find out if you’d be interested in having someone to write your content for you. I also do some publicity work if you’d be interested in it too. I find your business interesting and I feel that increasing your reach will help you get more clients and promote your brand. Let me know if you’re interested.”


Step #3: Do a follow-up


It’s possible that you may not receive a reply as soon as you expected. If you don’t receive a reply after one week of sending them your pitch then send them a follow-up one week later. If there is still no reply then you can let it go.


The reason why it’s good to do a follow-up is that there are situations where the person you pitched to may have missed your email or wanted to reply to your email but forgot to do so. So don’t feel bad when you don’t receive a reply as soon as you send your first pitch.


How do you pitch to your clients?

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