Fashion Journalism

Fashion Journalism

I have just finished reading the Kindle edition of Fashion Journalism by Julie Bradford and I am amazed at her wonderful a book it is. It is a very comprehensive overview of how fashion journalism operates and how to report on fashion. In this book, Julie Bradford covers everything relating to fashion journalism, from fashion magazines and PR to fashion blogging.

I recommend this very informative book to all fashion writers including fashion bloggers.I have learnt so much from her and I am looking forward to implementing them. The book is quite pricey at £15.13 for the Kindle edition and £26.99 for the print version but it is money well spent in my opinion. Knowledge is my power and we should be willing to pay good money to buy that knowledge.


This is definitely the best fashion related book I have read this year and I have read loads. I love her writing style, very fresh, straight to the point and easy to read. I also love the fact that she recognises fashion bloggers as fashion writers in our own right. The chapter 11 of the book is all about fashion blogging and social media.

Julie Bradford also refers and quotes various fashion bloggers all through the book. The likes of Susanna Lau of Style Bubble and Zoe Sugg of Zoella were mentioned and quoted in this book. Fashion bloggers are fashion writers writing fashionable posts/articles the way we see them. We are the future so ‘fashion journalists’ better get use to us because we are here to stay.


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