Writing a great blog post is not as easy as it sounds. It can be a challenge because the tone of your writing has to be both informative and engaging. You want to inform your audience without boring them and getting that balance requires a level of finesse which will be addressed in this article. 

Whether you are writing a movie review blog or a personal diary blog, these are some elements of a great blog post that you should take into consideration when writing your next blog post.

• Headline/Title

After coming up with a good content topic for your blog, you must put on your creative cap and think of a way to give the post an eye-catching title/headline, because the title of your blog post is the first thing your potential readers notice. If the title doesn’t attract their attention, they won’t read it, no matter how well the content is written. 

For instance, instead of saying; ‘Five Ways to Use ChatGPT’, it’s more interesting to say; ‘Don’t Use ChatGPT for Articles, Use it for these Five Things Instead’. Be creative with your titles.

• Meta Description 

Meta descriptions, also called a meta description attribute or tag, are 160-character snippets which summarises a web page’s content. Search engines usually display these snippets in search results so online visitors know what to expect on a page.

• Call To Action

Call To Action is necessary in blog posts because it leads your readers to take action after they’re done reading. CTAs helps tell your readers what you’d like them to do next. Visit your social media pages? Check out your sale? Subscribe to your newsletter? Share their thoughts in the comments section? They won’t do it unless you ask.

A CTA shouldn’t just be at the end of your post. You can put one at the middle of your post and another after the last paragraph of your blog post. 

• Images

Due to the short attention span of the average reader, using images is an effective way to keep your readers engaged for as long as possible. 

You can’t just take any image from the Internet and put it on your blog post, some companies charge you a fee to use their images. Before you take images from the Internet, find out whether you’re legally allowed to use them on your blog.

Also, adding alt tags to your images describes the content of an image, which not only helps visually impaired users understand your images but also gives search engines more context about your content.

• Engaging and Well Optimised Content

Writing engaging content is crucial for optimizing your blog posts for SEO because search engines prioritise informative and useful content, so it’s essential to deliver value to your readers.

Blog SEO involves adding keywords to your content, improving page loading speed, internal linking, etc.

Also, using subheadings, bullet points and lists in your blog post can be extremely beneficial to your readers and search engines.