For many people, it is the ultimate dream – turning a hobby into a business. If you excel in a craft and enjoy doing it and have considered starting a part-time or full-time business, then here is some excellent advice to get you started. From knitting and sewing to pottery, whatever it is, there is some advice you should follow to be successful.
Before we get into all of that, if you are starting, you are selling your goods to people you need to be aware of the laws around it. Your state may have different laws around tax, licenses, and insurance, and penal codes vary.
Research the market
Before you quit your job in the hopes of selling your craft, consider if the market for your product is big enough. Perhaps start trying to sell them before you commit to anything to see how successful you are.
You can research what’s out there already by going to craft shows or looking at Etsy. If your product fits into a category, then there is probably demand for it. Can you offer something different? Or is there already a lot of what you do on the market?
Know your customers
It is essential to know who your customers are so you can display your products well and decide what events to attend. For example, if you are selling children’s clothing made out of sustainable materials, then your audience will be environmentally conscious parents. Therefore, you may want to attend family festivals and vegan markets.
Consider your name
Pick a business name that is memorable and appeals to your customers. Think about your brand potential and what you can do with a name. You should also check that no one else has your name and secure it. A good place to start is checking that no one else has the same domain name; you can do this at name cheap. An attorney can also help you to secure your business name.
You should have a website; it will add credibility to your business. You should also consider utilizing social media platforms to promote your business. Look at your competitor’s online activity as a good way of coming up with a plan for how you will present yourself online.
Make a cost analysis
Making products to sell will mean that you will need a lot more supplies. Many places offer a discount for bulk. Find your suppliers and figure out exactly how much each item is costing you. This can be difficult with craft items, but you must have a clear idea of your overheads. Also include your shipping costs, packaging, and workspace if it is separate from home.
Having good pictures of your products when selling them online can make a big difference. You may want to consider where you will take photos and keep it consistent so that it looks professional. You can also consider lighting equipment.
Compare prices of shipping providers and invest in good packaging materials. Good shipping will encourage people to leave you good reviews!