3 Things You Need To Know About To Build Your Online Business

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Starting an online business could be a great idea for budding entrepreneurs who want to make a difference in the world. However, if you’re going to get started and build something that you can truly be proud of, you need to know about a few things first. Read on to find out what they are: 


Social Media Marketing

The first thing you need to know about is social media marketing. Social media marketing is one of the most powerful things you can do online if you’re going to start a business. Millions of people use social media every day, and search for businesses that they want to work with there. You need to know who your target audience is so you know which platforms are the best for you to use. You might also want to consider hiring a social media manager to help you run things and stay on top of everything. 


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Word Of Mouth 

Word of mouth reviews are pretty much unbeatable. They are so powerful because a real person is giving an enthusiastic recommendation, and people love recommendations from the people they know. You can make sure you’re getting word of mouth reviews by not only providing an amazing product/service, but unbeatable customer service too. Extra touches go a long way! 



SEO and PPC are your bread and butter when it comes to online marketing. PPC can actually help you to get results almost right away – learn more using the infographic below. 


check out this Learning Management Systems PPC Guide Infographic



Senior Tips For Using A Mac

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The Mac has a history going back to the ’80s where it performed as the better design tool. It has been known for years to render its fonts better and unmatched in its superior user experience. Finally, it’s consistent, well-made, and good looking. Both Mac and Windows users alike all agreed that today, there isn’t much of a difference between the competitive models with similar specifications. For seniors to know, It’s all come down to a matter of personal preference.



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Technology is to be enjoyed by everyone, young and old. So for the midlifers out there who think that they are way behind on the times, think again. It’s never too late to set up that Skype or Facebook account, start blogging or even set up an online business you can retire with.


Here you will find handy tips on how the adult or senior can utilize their Mac devices and get involved with the world wide web.


Why Mac?

Because of its GUI and pleasant user experience, more and more people tend to use Mac’s for their professional and personal computing. Since 1980, more and more of today’s adults are realising that in the reality we live in, not all of it is physical, and personal lives administration including businesses are starting to rely on databases, code, bits and bytes rather than paper and filing cabinets. Macs have a reputation ever since the release of Apple’s System 7 of May 1991; it was considered to be much more user-friendly than its counterpart rivals, Microsoft’s Windows 3.1 of April ‘92. This was because of their easy to use interface, more and more people who didn’t understand computing joined the Personal Computer family by choosing Mac for this purpose.

By default, macOS comes with useful toolbars, sidebars, buttons, and similar. To the beginner senior, these items can create confusion, more so if they prefer to rely only on any menus for app options. So it helps seniors to maintain the bare minimum app interfaces with only showing the most important elements within sight. The main idea here is to declutter the Dock, menu bar, and sidebars and toolbars within apps.

Lastly, if you have a smartphone with the Apple brand; iPhone etc, then you can sync content through your Apple account which allows you to keep on top of your files with ease.

If you are struggling to get through a switch from Microsoft Windows to Mac, there are plenty of tutorials and guides from Apples Support centre.

Not to worry though if you have an android or windows device. There are plenty of articles and support websites available that give advice to people who need to use a cross-platform of devices. For example, some people who like to use their Android phone for photography and then get stuck on how to transfer their files. A solution for this is they should follow this step by step guide that shows you how to transfer files from Android to Mac.


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So, What Else Can I Do With It?



  • Time Machine On Mac – Although you have use of the iCloud with using a Mac it’s still a good idea to make sure you’re backing it up on a regular basis. The Time Machine app is the easiest way that you can do, however, as always there are other plans that might work better for you. The best thing to do is to complete your own research.




  • iCloud On Mac – Easily of the best reasons to use Mac is the Apple ecosystem. This is largely fueled by the iCloud syncing. You can access your photos, documents, movies, music, and anything else you have stored all with your iCloud account.




  • iTunes On Mac – iTunes is already installed on your Mac when you are getting started so you don’t have to figure this part out. If, however, you don’t have it for some reason it’s easy enough to download from apple directly. iTunes allows you to store all of your favourite movies, tv shows, iBooks, apps, music, and more. Even if you don’t use a Mac for your media you can still download purchased content straight from iTunes itself.  




  • Set Up Email End Calendar – Although there are a number of free and downloadable email and calendar apps for the Mac, you should still set up the Mail and Calendar app that comes on your Mac as standard. The built-in Mail and Calendar apps will most likely always be supported by Apple and using other applications may be slower and have to recheck for data syncs more often.





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  • Optimized Storage on Mac – Apple as a whole is brilliant with this kind of thing and have put steps into place to make sure your storage is always optimised. Using a number of iCloud syncing options, as well as performing a regular declutter, you can keep your hard drive free for more important files. Definitely useful for when you have essential files that you may need to download. This is one of the many reasons bloggers use Macs over others.




  • Set Up Automatic Downloads – Apple regularly updates the macOS with new and great features. Although Mac is less vulnerable to viruses and the like, updates are crucial to maintaining and running of your system. Some Mac app developers also like to keep things ticking with regular updates which bring new and exciting features to the Mac community. You can ensure you don’t miss anything by setting up automatic downloads, which will run from the background.



  • Connect Your Printer – Peripherals like a mouse and keyboard, trackpad, scanner and printer, are all important to getting the most out of your Mac. Having a scanner and printer can often be handy to keep less physical paperwork and can allow you to duplicate them embarrassing photographs of the kids.



  • Download Apps And Games – Apple make sure they provide you with the basic apps they deem needed to getting started and will throw in a few games too. There are still plenty of apps you will need for productivity, entertainment, and more. This is where you will find it useful to be using the Mac Apple Store, you will need to create an Apple ID to use this but it will sync all as across other devices such as an iPhone. There is an abundance of apps available so have some fun finding some useful tools for personal and business uses.



Technology is constantly changing and this also means that the top tips do too! so it’s important to keep up to date. Do you have any other tips for help using a Mac? Please share them in the comments section below.


5 ways to step up your online business without getting credit

I’m always happy when I see new entrepreneurs spring up. It’s nice to know many people realize having a business is the way to go. Working at a 9 to 5 job does not work for many, and no matter how hard you work you may never derive true satisfaction from it.

Of course there will be ups and downs. I’ve personally gone through many issues whilst running my own business. Sometimes you’ll come across circumstances where you will not have enough funds to keep your business afloat. In such a situation you need to act fast and boost your business before it hits rock bottom.


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If you’re in such a situation, don’t worry. I have a solution. Here are 5 ways you can step up your online business without getting credit.


  1. Pitch like your life depends on it

If you want to step up your business you need to make sure that you are making sales. Whether you have products to sell or you offer services, you need to constantly pitch your product or service to others.

Many people are afraid of pitching and in the light of the recent events, I don’t blame them. They don’t want to appear pushy or annoying when they pitch so they step back and hope that someone will come along. But it may take forever for that to happen, so I like to take matters into my own hands, and pitch to carefully selected companies.

Those who do really well in their businesses are those who are not afraid to pitch their products and services.


  1. Focus on giving value

Although it’s important for you to pitch your products and services, you also need to realize that there is a right and wrong way of doing it. Most people take the route of being like door-to-door salesmen focusing only on what they will gain. You can only boost your business when your primary focus is on giving value.

Tell your potential clients how your products and services can help them. Make it more about them and less about you. Show them how it will add value to their lives. This doesn’t work only for sales. Giving value could come in so many forms. The idea is to ensure that you are helping your clients and that you genuinely care about their business.


  1. Collaborate with bigger players in your niche

There are business owners in your niche who are doing better than you. Think of ways the two of you can partner in a project or create a product together. This will help foster mutual growth in both your businesses. Through the collaboration, you not only get increased patronage you also get additional publicity.


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  1. Promote your online business

There are several platforms where you can be featured to draw more attention to your brand. When nobody knows who you are, it becomes even more difficult to sell what you offer.

Write blog posts in major publications so that more people can get to know you. Big publications have a large readership that will give you the needed exposure. Speaking engagements are another way to showcase yourself and your expertise. Which will help you build an audience interested in your products and services.


  1. Network

I can’t begin to express how helpful networking has been for me and my business. Networking helps you establish new relationships with people who may be interested in what you offer. Networking helps create more opportunities for you to increase your exposure, which will bring in more business in time.


These are 5 ways to step up your online business without getting credit. It does take time for these actions to result into paid work, but they are tried and tested ways that work.

Do you have any tried and tested tip to share? Please do so in the comments section.

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