Setting up an online fashion store in 4 steps

Many people dream of starting an online fashion store. I know I dreamt of doing that for many years. Having your own online store allows you to work from anywhere you like and for as many hours needed. It is a flexible and fulfilling way of earning an income, so if you are business oriented, having your own online fashion empire may have crossed your mind a few times.

Here are sone tips that will help you start your own online fashion store.


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How to start an online fashion store


Decide on your niche

The first thing you need to do is to decide on the niche you want to focus on. That is the fastest way to grow your online fashion store. If you cast your net too wide, you may suffer for it organically. Your niche affects your sales, your customer support and the number of retuned customers, so it is worth thinking about the niche you want to focus on before you dive into it.

Your niche is the price, audience and market opportunity. Here are some questions you should ask yourself before starting –


Price – Is your product going to be low, middle or high worth items?


Audience –  Who would the products be marketed too?


Market Opportunity – Is there a gap in the market for your item?


Register your business and set up a website

Once you decide on the niche, the next thing to do is to think of a business name, register it and set up a website. This step is really important. You don’t want a business name no one remembers, so it makes sense to take a week or 2 brainstorming names for your online store. Once you decide on the name, get it registered and set up your website. Also, don’t forget to set up social media accounts on all the platforms you want an online presence on.


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Hold your products or drop shipping

This is the next stage when setting up an online store. You need to decide on whether you want to hold your products or dropship. Holding your own products is usually easier in the early days when you are just starting out. You can always go for the drop shipping option later when the business is more established.


Spread the word

Once your website is live, you need to spread the word. This is where it becomes tricky for many. Customers may not appear for awhile especially if you have no funds to really market your business. Make the most of your social media platforms. Run as many marketing ads you can afford on to get more eyeballs on your website. Promote the heck out of your business and you will definitely reap the rewards. It takes a lot of time and effort to stand out but that is where your creativity comes in.

Influencer marketing is one way of getting the word out about your business. If your budget allows you, I would recommend collaborating with bloggers to help promote your brand. I offer blogger outreach service to brands, so do get in touch with me via email on the blogger outreach services if you need my help.



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