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Setting up an online fashion store in 4 steps

Many people dream of starting an online fashion store. I know I dreamt of doing that for many years. Having your own online store allows you to work from anywhere you like and for as many hours needed. It is a flexible and fulfilling way of earning an income, so if you are business oriented, having your own online fashion empire may have crossed your mind a few times.

Here are sone tips that will help you start your own online fashion store.

 

Style Blogger Cheshire Picture

 

 

How to start an online fashion store

 

Decide on your niche

The first thing you need to do is to decide on the niche you want to focus on. That is the fastest way to grow your online fashion store. If you cast your net too wide, you may suffer for it organically. Your niche affects your sales, your customer support and the number of retuned customers, so it is worth thinking about the niche you want to focus on before you dive into it.

Your niche is the price, audience and market opportunity. Here are some questions you should ask yourself before starting –

 

Price – Is your product going to be low, middle or high worth items?

 

Audience –  Who would the products be marketed too?

 

Market Opportunity – Is there a gap in the market for your item?

 

Register your business and set up a website

Once you decide on the niche, the next thing to do is to think of a business name, register it and set up a website. This step is really important. You don’t want a business name no one remembers, so it makes sense to take a week or 2 brainstorming names for your online store. Once you decide on the name, get it registered and set up your website. Also, don’t forget to set up social media accounts on all the platforms you want an online presence on.

 

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Hold your products or drop shipping

This is the next stage when setting up an online store. You need to decide on whether you want to hold your products or dropship. Holding your own products is usually easier in the early days when you are just starting out. You can always go for the drop shipping option later when the business is more established.

 

Spread the word

Once your website is live, you need to spread the word. This is where it becomes tricky for many. Customers may not appear for awhile especially if you have no funds to really market your business. Make the most of your social media platforms. Run as many marketing ads you can afford on to get more eyeballs on your website. Promote the heck out of your business and you will definitely reap the rewards. It takes a lot of time and effort to stand out but that is where your creativity comes in.

Influencer marketing is one way of getting the word out about your business. If your budget allows you, I would recommend collaborating with bloggers to help promote your brand. I offer blogger outreach service to brands, so do get in touch with me via email on the blogger outreach services if you need my help.

 

 

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Festival Season Essentials with Wish

*PR samples.

The festival season is here and I am so excited. I have always wanted to attend a festival in the UK, and I think I am going to finally get the chance this summer. We have a couple of festivals around us and we have decided on exploring 2 of them a bit more. Obviously as a twin mum, with very active 5 year olds., it has to be a family friendly festival. I want the twins to have a lovely summer holiday, and I can’t wait for the summer adventures to begin.

I got some lovely festival essentials from WISH some days ago, and I am looking forward to making the most of them. They items came in this personalised box below.

 

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Here are Festival Season Essentials I got from the Wish Website. All items are under £15!

 

Casual Leather Bag

 

Festival season essentials with Wish image

 

A stylish casual backpack is a festival fashion essential. The last thing you need is to have a regular handbag. That won’t work for long. Plus as a twin mum, I can have my hands free with all the important put away in this backpack.

I love the simple design of this backpack. It is a must have this festival season, and it can be used on a regular day out too!

Wellington Boots

Wellies for festivals image

 

A good pair of wellington boots is always useful. It is raining cats and dogs as I type this post, and that is the lovely British weather for you. You never know how the weather would turn out, so it is best to go to festivals prepared with your wellies at the ready.

I love this pair right here. The black and hot pink combination is a beauty.The low heel is also a sensible idea. I won’t wear anything higher to a festival.

Sunglasses

Sunglasses for festivals image

 

If you have been reading Fashion and Style Police for sometime, you would know all about my love for sunglasses, or sunnies like I call them sometimes. I am never without a pair especially in the summer season.

This Wish Sunglasses would work great for festivals. They come in different colours, so there should be a pair for everyone.

 

Water Bottles

 

Festival essentials with Wish image

 

Water bottles are definitely festival essentials. I won’t leave the house without ours. My kids drink a lot of water, especially on warm days, so we carry a lot of water with us when out and about.

I love these colourful water bottles from Wish. I have the blue bottle and it is really cute. It is great that they are coloured but yet transparent. I like to see what we are drinking.

 

Waterproof Jacket

 

Jacket image

 

This light weight waterproof jacket is a festival essential this summer. I love the colour and the fact that I can carry it about in a compact pouch until I need it.

The waterproof jacket comes in various colours – green, yellow, orange, blue, and many other colours. So there should be a shade for everyone. I like the pink shade the best and I am looking forward to wearing it.

 

What do you think of these festival season essentials with Wish? Did any catch your eye? Are you attending any festivals this summer? Sound off in the comments section below.

Thanks for stopping by.

 

 

 

It’s About Time We Had a Civilized Discussion About Fur Coat

*Collaborative post.

 

Fashion trends image

Image Credit

 

It’s often difficult to have a civilized debate about real fur as it quickly spirals into something nasty. This is mainly due to the fact that anti-fur advocates passionately defend their stance and can sometimes miss the broader picture.

In this post, we are not going to talk about the negatives of fur. That’s something that has already been covered about in plenty of posts. Instead, we are going to present the other side of the story that often goes unheard.

The first thing you need to know that wearing and manufacturing fur coats in the United States is not illegal. In fact, you can even buy men’s fur coats online.  

While wearing fur is completely legal, slinging red paint on someone’s coat because they are wearing fur is illegal. So is verbally assaulting someone for wearing fur.

Another misconception about fur is that it somehow contributes to the very real concern of animals going extinct. When it reality habitat destruction, pollution, and release of exotic invasive species are the main culprits.

Ethical fur coat manufacturers source pelts from farms and ranches. That’s because farming ensures a steady supply of high-quality pelts and is more sustainable in the long run than going hunting. It’s not in the interest of manufacturers to destroy the natural habitat or deplete the population of the very animals they depend on to earn their living. There are also strictly enforced laws pertaining to trapping animals in the wild. While China has little to no laws to protect animals, there are laws in the United States and Europe to prevent animal cruelty.

 

Our Biased Approach to Animal Farming

Do you feel guilty about buying a leather jacket? If not, then you shouldn’t feel guilty buying fur coats. There is no debate that animal farms that involve killing animals are cruel. The very act of killing an animal can never be “humane”. However, we tend to focus our attention to farms that involve killing cute furry animals. We don’t care about how we treat chickens, cows, lambs, pigs, crocodiles, and other animals we farm for food.

The popular argument justifying that these farms are okay is because they are for food production. We need food to survive, so it’s okay. However, we also need coats to shield ourselves from freezing temperatures.

Both in terms of meats and winter fur coats, there are non-animal alternatives. We can choose to have tofu instead of chicken just as we can choose to buy a faux fur coat instead of buying the real thing. The only difference is faux fur coats also comes with its own baggage of negatives.

 

Faux Fur is Not All Sunshine and Rainbows

While it doesn’t involve killing animals directly, the production process of faux fur is anything but clean. The production of synthetic fur requires petrochemicals and massive amounts of energy. The coats are not biodegradable and can take thousands of years to break down. This puts a lot of pressure on already overloaded landfills. The production process of faux fur is also highly polluting. The dumping of waste materials, as well as high energy demands, can cause severe environmental damage, which contributes to habitat destruction and in turn extinction of animal species.

 

Manufacturing of real fur coat demands much less energy and space. It causes little to no pollution and the end product is completely biodegradable.

There is also the question of quality. While real fur coats provide excellent protection against extreme cold weather, most faux fur coats often prove to be inadequate.

Whether you choose to buy a faux fur coat or a real fur coat still remains your call. However, we do hope that this post encourages you to think and discuss the issue in a constructive manner. Feel free to leave your comments below to start an honest discussion.

 

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