There’s no doubt that, for a few years, women’s watches as a fashion choice, were put on the backburner in favour of bracelets. Delicate timepieces seemed to fade slightly out of the mainstream media, especially in fashion publications and the “who’s wearing what” type columns.

However, the past year or so has seen huge numbers of influencers taking to the likes of Instagram and YouTube, to proudly display their latest wristwatch to their multitudes of female followers. Amongst these posts, a select few brands are standing out in terms of their popularity and the style of their watches. Together, these brands and influencers are helping to rebuild the demand for women’s watches and are making them a fashionable choice once again.

If you’re dying to know which brands are bringing back women’s watches and who you should turn to for some fashionable inspiration, look no further. The Case Farm, who produce quality protective watch cases, have highlighted a few of their favourite brands known for their wonderful women’s watches and that today’s trends are calling out for.

Olivia Burton

Olivia Burton is a London-born brand, brought to us by two ladies who worked as buyers before choosing to start up their own company. They have a real passion for vintage trends, which is what led to their elegant watch designs and what has made the brand a firm favourite amongst women.

The stunning range of women’s watches available from Olivia Burton is bursting with a beautifully natural theme. Their most popular watch faces tend to have floral or bee related designs, and the straps come in a lovely range of pastel colours, as well as silver, gold and rose gold metal meshes.

Celebrities and Instagram influencers are especially fond of Olivia Burton watches, which will definitely have helped the brand grow its popularity in recent times. You’ll see a pretty Olivia Burton watch on the wrist of actress Emmy Rossum, which has been picked up by many fashion and lifestyle magazines too.

Votch

This unique watch company has only been around for a couple of years, but it’s certainly been making an impact with women on the lookout for a fashionable watch. Votch is a cruelty free watch brand, with the leather-looking straps made using vegan materials. At a time when veganism and cruelty free lifestyles are becoming increasingly popular, Votch is providing a fantastic product for modern lifestyles and trends.

What’s more, Votch chooses to partner with a different charity every three months, to give back and to help organisations in need of donations. It’s Votch’s humane approach to fashion that makes it so popular with many influencers in the cruelty free and vegan spheres.

Of course, the women’s watches available from Votch are really lovely, too. They have a very classic style to them, typically consisting of plain black or white faces, paired with a variety of straps, from light or dark grey, to pink or tan.

Abbott Lyon

If you’re looking for a quality watch with an affordable price tag, you might want to take a look at Abbott Lyon’s offering. What was once a brand that focused on women’s watches, sunglasses and other accessories, soon began to build a clothing line in response to its growing popularity.

Even as the product range grows, Abbott Lyon’s watches have remained the number one choice for their customers, both old and new, simply because of their luxury feel and stunning appearance. With a variety of gorgeous styles on offer, there’s a watch for every woman in the Abbott Lyon range.

The brand’s popularity can clearly be seen on Instagram, where reality TV stars have been showing off their personal favourites from Abbott Lyon’s watches. Head over to MIC’s Louise Thompson’s profile, or to Love Island Montana Brown’s feed to see what we’re talking about – these are just a couple of the female influencers who are raving about Abbott Lyon’s women’s watches.

The brands mentioned here are just a select few of those who are helping to make women’s watches a fashionable choice once again. There are many others doing their bit to bring luxury watch styles to women worldwide, all at an affordable price. Feel free to share details of your favourite brands who are helping to cement women’s watches as part of today’s trends.

*Collaborative post.