You know fashion, now it’s time to get your audience. Become a fashion influencer car with these tips and tricks for creating a social media strategy.
Most Americans want to become influencers. In fact, around 86% of people under 38 years old say that they would consider giving influencing others on social media a try.
However, if you want to become a fashion influencer, you should know that there is a lot of competition heading your way.
Therefore, if you want to make it as a leader in the fashion trends, you need to know about creating a social media strategy that works.
Check out the below blog post to discover our tips and tricks for making it big on social media. Let’s get started below!
1. Focus on One Social Media Platform
If you want to become a social media influencer, you need to focus on one platform. You won’t be able to build your audience on multiple networks at the same time.
If you really care about appealing to business types, LinkedIn is the place to go. You can really show off your knowledge of the latest industry trends here.
Are you all about aesthetics and design? You can’t beat Instagram for creating and posting beautiful content that your viewers will love.
YouTube is the network for you if you want to create amazing video content that really puts you on the path to becoming a fashion guru.
Twitter may not always appeal to fashion influencers. But, it’s a great place to debate with others about the biggest trends. Check out more about Twitter video download.
Finally, Tik Tok is the new kid on the block. These short video clips are enough for you to amaze your audience with your latest wardrobe.
2. Know Your Niche
If you want to become an influencer on social media, you need to ensure you know what your niche is.
Fashion generally is too broad. You need to stick to a narrow niche that can really help you grow your influence on the topic.
This could be anything from athleisure to sexy heels. You don’t necessarily need to grow your account to thousands of followers to make it as an influencer.
If you have a captive audience of hundreds of dyed-in-the-wool fans, then you’ll attract the big bucks you need to establish yourself.
Don’t wander away from your niche either. If someone clicked on your account for the summer beach fashion range, don’t mention your political opinions.
3. Post Regularly and Consistently
Your followers expect regular posts on your social media networks. You can’t be shocked when people unfollow you for lack of activity.
Schedule your posts on social media. This could be every day in the mornings or once a week on Saturdays.
It doesn’t really matter how frequently. What’s important is that you keep your social media activity consistent.
However, if you actually want to make a buzz about your Instagram, you should probably be posting Instagram Stories every day.
Remember, you don’t have to shoot new videos and pictures each day. Do everything in batches and post it out bit by bit.
4. Include Blog Content
Pictures and videos can only get you so far. People also want to read what you have to say with captions everywhere.
Whether this is on descriptions for your YouTube channel or on your Instagram posts, you need to ensure that you include relevant blog content.
As a fashion influencer, you should include the stores and prices of every item of clothing you’re presenting on your pictures.
That’s how you’ll be able to draw in the cash for your social media presence. Don’t forget to include the links so you get the credit as well.
But, it’s also about being an inspiration to your audience. This could include adding passionate slogans to your posts.
5. Engage With Your Audience
The beauty of social media is that the traffic goes both ways. It’s not only a platform for you to broadcast to the world- but it’s also a way to talk to your audience.
This is really important if you want to build your audience and make them feel part of something bigger than themselves.
Many people will be inspired by your fashion tips and insights into how to look good. You should give them the chance to chat with you.
Run Q and A sessions on YouTube or Facebook Live. This is an awesome way to make your audience feel special.
Whenever you post anything, take some time to respond to the first comments so that people know you’re actually who you say you are.
You also want your community to talk to each other. Encourage dialogue about your statement shoes or your bright colored hats.
6. Discover Your Audience
Your audience should also influence your content. You need to learn as much as possible about your followers.
This could include asking questions, running polls, and posting surveys. These are great ways to get answers to your most urgent questions.
Are you appealing mostly to guys? Are you better at reaching out to older women compared with older men?
However, you can also run data analytics. This allows you to determine when your audience is most likely to click on your links, for example.
This could inform how you make decisions about the content you post on social media. You don’t want to lose your audience because of ignorance.
Creating a Social Media Strategy
If you think you have what it takes to become a fashion influencer, then you need to up your social media game.
There are many tips and tricks to learning the best ways of creating a social media strategy that works.
From learning everything you can about your audience to focusing on a niche within the fashion world, follow our tips to make your dream come true.
Do you want to learn more about fashion? Check out our blog for everything you need to know!