It’s exciting when it’s time to finally roll out and release a new product at your company. However, it can also be a tough job and might make you a bit nervous to do if there’s a lot of pressure to have your launch be a success.
It’s important that you focus on marketing and advertising so that you are able to get your product in front of the right people at the right time. The following are four ways to get the word out about your new product so that consumers know about it and want to own it.
1. Network Online & Offline
One way to get the word out about your new product is to network both online and offline. Attend or sponsor local events, speak at conferences, and update your online profiles. Come up with an elevator speech to carefully and concisely share about the item you’re selling and focus on delivering a consistent and informative message in each interaction. Use a mix of channels such as in-person conversations as well as social media and your business blog to spread the news.
2. Host Sneak Peek & Hands-on Events
Get the word out about your new product by hosting a sneak peek event for a select group of people. You can’t forget about the in-store experience and what this can bring to you ensuring people know about what you’re selling. Consider working with a sampling agency that can help you out in this area and make certain that you can achieve an impressive ROI and build trust with consumers as well as get them to convert into paying and loyal customers. Get your product in the hands of consumers so they start doing the talking for you.
3. Send A Newsletter
Email marketing is yet another option and channel to consider when you want to get the word out about your new product. Build your email list and send out an update through a newsletter to your past, present, and potential customers to let them know what you’re up to and the reasons to check out what you’re selling now. Make sure you include a catchy header and subject line and that you list out the most important points such as the benefits of the product and why they should consider looking into your new product further. Plan your email accordingly because you don’t want to overstuff their inboxes or have them miss out on this announcement.
4. Update Your Website
Not only build a website for your business but then use your site to your advantage. Get the word out about your new product by placing more information online. Focus on applying SEO best practices and make it easy for users to purchase the product if they’re interested in doing so. Updating your website is an opportunity to appear higher in search results, explain more about your release, and share pricing details and feedback from other customers. It’s also a good idea to publish an update about your new product through your blog for those who like to keep up to speed with your company’s latest innovations and product releases.