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How to Avoid Burnout as a Blogger

There’s a lot more that goes into blogging than what the world actually sees. Your readers see a blog post published once or twice a day (like in my case), receive timely notifications on social media about the posts you shared on your blog, and get emails reminding them to check out your latest posts. Little do they know that one blog post can take hours of research, writing and promotion to make sure your readers enjoy and derive great value from your blog post.

 

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This may sound overwhelming to those who are not in the blogging industry, but blogging IS a full-time job. Blogging IS a lot of work. Sometimes it will even require you to sacrifice your sleep just to make sure that all your blog posts have been scheduled for the week with some additional blog posts hidden in reserve in case of emergencies.

For some this may be too much to take. All those hours of writing blog posts, getting the right photos, editing the photos, replying comments and sending emails can be so overwhelming that you experience blogger burnout. Here are 3 ways you can avoid it:

 

Repurpose your content

If you’ve been blogging for some time now, your blog must be filled with a good amount of content. To save up time spent on creating new content, go through your old ones and ‘recycle’ them.

You can do this by creating something new but closely related to your old post. You can also rewrite the post with a different perspective. Add new information, pictures or relate a fun incident. This will help make creating content for your blog easier as you will use your previous content as your main inspiration.

 

Schedule your posts

Imagine if you had to do everything manually. That’s a lot of work. To help beat the overwhelm, try scheduling all your posts. Have a day when you sit down and schedule all your posts for the week, 2 weeks or even a month. This will help save you a lot of time and give you time to relax and do other things you love most.

Don’t stop at just scheduling your blog posts. Schedule your social media posts to help promote that blog post. I use Buffer for scheduling my social media posts, and it is an amazing tool.

To efficiently schedule your posts make sure that you have an editorial calendar that you can refer to. This will guide you on which days you should schedule your posts.

 

Delegate as much as you can

If you find yourself doing more than you can handle, it’s time to delegate. Let a graphic designer be in charge if your graphics for your blog. Let a video editor be in charge of your editing. Focus on what you can do and what you love doing. When you do everything by yourself, you find yourself having little time and energy for anything else.

 

How do you combat blogger burnout? Please share your tips in the comments section below.

 

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