Tag Archives: beauty bloggers

Trends in Natural Beauty: Clean, Green, & Ingredient- Lean

August 16, 2023 By in Beauty Tags: , , , , , , 2 Comments

From plant-based beauty products to sustainable packaging, there has been a growing demand for clean, green, and sustainable beauty products, especially among young consumers.

According to a recent survey, Gen Z beauty product users are more concerned about the impact the products they use have on their health and the environment. These young consumers are 1.3 times more likely to use environmentally friendly beauty products such as natural deodorants by AKT London.

This shift to natural beauty has seen brands in this market come up with ways of improving their products to match the demands of their young consumers.  

So, as a beauty product brand or a consumer, what are the latest trends to look out for when it comes to natural beauty? To keep you in the know, here’s a detailed look at what consumers are looking for in terms of natural beauty.

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Clean Beauty

Today’s consumers are concerned about the ingredients found in beauty products. This increased scrutiny has led to a rise in demand for clean beauty products.

Clean beauty refers to products that are made of non-toxic ingredients. The ingredients in these products should be natural, safe, and environmentally friendly. Examples of such ingredients include coconut oil, plant pigments, and jojoba oil.

Additionally, truly clean beauty products are free from potentially dangerous ingredients such as:

  •         Parabens
  •         Artificial colors
  •         Phthalates
  •         Sulfates
  •         Synthetic fragrances
  •         Formaldehyde
  •         Oxybenzone
  •         Talc
Sustainable Beauty and Packaging

Another big trend in the beauty industry is sustainability.

Consumers around the world are looking for ways to reduce waste due to the current climate crisis. This has led to increased popularity of beauty products that are innovative and environmentally friendly.

Some sustainable beauty trends to look out for include:

Sustainable packaging – Beauty product packaging has a great impact on the environment. More beauty product brands have embraced refillable packaging, allowing users to refill products at refill sites. Brands such as Versed have recycling programs that encourage consumers to recycle their empties. Other brands use biodegradable packaging materials such as paper, bamboo, and cardboard

Products that come in nontraditional forms -To minimize the use of plastic and promote zero waste, we see more beauty products that come in nontraditional forms. For instance, brands are creating shampoo bars and cleansers that dispense powder instead of liquid.

Zero waste – Zero waste seeks to eliminate waste from a product’s supply chain in order to reduce its environmental impact. The beauty industry has many zero-waste innovations, including upcycled cosmetic products that use leftover ingredients. Another example is dissolvable beauty which refers to products that are made up of ingredients or packaging that gradually dissolves or melts after use

Organic and natural ingredients – Natural and organic ingredients protect the environment, ocean, waterways, and food chain. Such products are also kind to your body. Most beauty brands that use natural ingredients in their beauty products also go further and ensure the ingredients they use are grown using sustainable methods and transported or produced using renewable energy

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Green Beauty

Green beauty involves the production of beauty products that are made without artificial ingredients. These products are made up of:

  •         Natural ingredients
  •         Vegan ingredients
  •         Healthy ingredients
  •         Certified organic ingredients

To be considered a green beauty, 70% of the product’s ingredients must be made of organic or natural materials. These products are also designed with zero-waste or recyclable packaging. 

Further, green beauty also favors the use of responsible suppliers and producers. Brands of green beauty products are also transparent about their ingredients and their commitment to corporate social responsibility.

Blue Beauty

Blue beauty is a sustainable beauty trend that focuses on products that are good for the oceans. It involves limiting plastic waste and protecting oceans from chemicals found in beauty products.

Some of the best blue beauty practices include:

  •         The use of organic and wild-harvested ingredients
  •         They use of minimal, biodegradable, reusable or upcycle packaging
  •         They use zero plastic in the manufacture of beauty products
  •          Supply chain transparency
Conclusion

To sum it up, the skin is the biggest organ and consumers are taking a keen interest in how the beauty products they use on their skin affect their health and the environment. If you’re a beauty product brand, the above natural beauty trends can help inform your product line so that you can meet the demands of the modern consumer.

 

Beauty Muse: Keke Palmer

July 9, 2023 By in Beauty Tags: , , , , , Leave a comment

The stunning Keke Palmer has been in the news a bit lately thanks to all the drama surrounding her and her baby daddy’s rants about her “conduct and outfit” at Usher’s concert. I have seen some clips about it and I have read many comments on Black Twitter. I have nothing to add to the growing controversy but the whole saga did remind me of how beautiful Keke Palmer really is.

For those who are not familiar with this Beauty Muse, Lauren Keyana “Keke” Palmer is a 29 year old American actress, singer and television personality. She is popularly known for playing leading and character roles in comedy and drama productions, she has received several awards and accolades. You can check out her full profile here.

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Beauty Muse: Keke Palmer

Keke Palmer’s beauty routine is natural and simple. She relies heavily on cleansers, sunscreen, retinol and exfoliant to keep her skin looking flawless and supple. I came across an interview Palmer had with People and she shared some of her beauty tips. Here are some excerpts from the interview:

On her simple makeup

“I try not to have like a 15-product plan kind of deal,” she says of her go-to products. “And it’s the same thing with my makeup. I try to keep it very simple. I don’t like to do too much or have a crazy beat, I think for work obviously there are times where it calls for a crazy beat but like in my personal life I try to keep it to like blush, maybe a little foundation, mascara and lip chap. Very simple.”

I agree with her way of thinking. Sometimes, less is more when it comes to makeup and skincare products. It is refreshing to hear Palmer likes to keep her makeup and beauty skincare simple.

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What do you think of Keke Palmer as a Beauty Muse? Are you a fan?

How to pick the perfect foundation shade

April 29, 2023 By in Beauty Tags: , , , , 1 Comment

Picking the right foundation shade is crucial when it comes to applying the perfect makeup. Your foundation can either make or break your look, so it is super important to ensure you pick the perfect foundation shade. Thankfully, the world of makeup has evolved, and there are loads of different shades for various skin tones. This means there is a shade for every one. Having said that, finding the perfect shade of foundation can be tricky and overwhelming sometimes.

If you are wondering how to go about getting the right shade, here are some tips below to help you.

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How to pick the perfect foundation shade
  • Use your jawline to determine your skin tone

The first step in picking the right foundation shade is to determine your skin tone using your jawline as this part of your face is the most accurate representation of your skin complexion. Once you have established your skin tone, that information can guide you in selecting your foundation.

  • Try different shades as close to your skin complexion as possible

Now this is the fun part. Once you have established your skin tone, it is time to try various shades as close to your complexion as possible. Sometimes you may find that you need to mix 2 different shades of foundation to achieved desired results, which is why testing similar shades is an important step in picking the perfect foundation shade.

  • Select the right coverage

If you want your foundation to stay on all day or you have hyperpigmentation/skin issues you want covered, then you may want to go for full coverage foundation. If you are unsure of the type of coverage you would need, then you can opt for light or medium coverage as you can wear your foundation lighter or heavier with more application.

  • Get the right finish for your skin type

When it comes to selecting the right foundation finish, you would want to opt for the right type for your skin. For oily and combination skin, matte finish are usually best, while dewy foundations are usually more suitable for normal and dry skin.

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  • Make use of virtual try-on tools

Many beauty brands and retailers now provide opportunities to try out makeup virtually. This is a great idea if you rather try makeup from the comfort of your home rather than going in stores. Plus, it is a lot healthier for the skin as well as you won’t have to worry about how frequently the makeup brushes are cleaned and all.

 

 

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