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A fashion pop-up store is a temporary storefront selling apparel that, thanks to its somewhat exclusive and time-based nature, inspires excitement through and through. There are many reasons to run a fashion pop-up show, from showcasing the works of local designers, to supporting causes, to simply getting your own garments out there.
Renting a space or a booth at a fashion event can be a good place to start. Yet outside of sitting there and perhaps starting an event on social media, it can be hard to know how to generate interest and what you should do in order to properly promote the event itself. On top of that, you may find it difficult to keep up with the administrative burden surrounding it.
That’s why in this post, we hope to discuss a few supplemental tips that can help you succeed in the logistical management of such a project. We also extend our best wishes, as this kind of entrepreneurial spirit is exactly what anyone in the fashion space needs for success.
Rent A Storage Space
From the tables to the hanging racks, to any other display materials, and of course the clothes themselves, this task can be quite bulky in terms of the pure amount of objects and packages you need to bring with you. This is why renting a storage space can be so effective; here you’ll be able to dictate the pace of your logistics and also keep your goods safe from the weather and possible theft before you’re ready to start organizing your stall or shop.
With a professional storage area, you can make sure that the clothes will always be waiting for you in great condition, ready to sell. It’s a minimal expense for long-term peace of mind.
Brand Your Event
Sure, you might have a pop-up store that will only be here temporarily, but that doesn’t mean you have less of a responsibility to sell people on the idea. This is why it’s a great idea to focus on branding as much as anything else.
A cohesive name for your fashion store, an easy and clear means of discussing what it’s in support of or what the designer’s name is, and applying this material to all of your social media events, blogs and profiles can make a tremendous difference. Using a freelance graphic designer and copywriter through a site like Upwork or even Fiverr can be a great way to start that – and to get an affordable branding package in one fell swoop.
Hire/Train Brand Ambassadors
Sure, you might not have a foremost business that operates with full-time employees, but it’s worth having presenters, ambassadors, or simply points of professional contact at your show so you don’t have to chaperone people around all day. You’d be surprised how easy it can be to hire professionals in this role, and in some cases, you may even be able to ask for help from the local fashion course of a university and pay some students to attend. This way, you can make sure your popup store is well attended, and that any issues can be addressed with nuance.
With this advice, we hope you can more easily manage the administrative burden of your fashion pop-up store. We’re certain this will remain a success for you.