Category Archives: Blogging Tips

Is Fashion Blogging Still Profitable?

February 18, 2024 By in Blogging Tips, Fashion Tags: , , , , , , , Leave a comment

Fashion blogging was a big deal back in the day. I remember scrolling multiple fashion blogs many years ago, soaking in all the stylish content.  I enjoyed reading blogs, especially those with fashion and style content. Some of my favs were Fashion Bomb Daily, She Wears Fashion, The Blonde Salad, and the likes. It was always interesting to see what these style bloggers, and which style pieces and accessories were trending. My interests have changed in the last few years. I have not visited any of these fashion sites in more than 5 years. To be honest, I am not even sure if some of these blogs still exist.

Having said that, I still love fashion but I am not as into it as I was before. I still love reading, but I now only read non-fiction books. Times have changed and so has my taste, and I am sure the same can be said for many. Life would be so dull if we all stayed the same….

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Is Fashion Blogging Still Profitable?

Many wonder if fashion blogging is still profitable and my I think it is. It all depends on how passionate you are about creating regular stylish content, and what you perceive as profitable. What Fashion Blogger A may call good income, may be peanuts to Fashion Blogger B. What may be considered profitable for one may not work for another. I know many fashion bloggers have tweaked their own blogs so they can share other types of content, and I also know many who have stopped blogging altogether.

When I started Fashion and Style Police in 2012, it was meant to be a creative outlet for my stylish ideas. I was on a very different path then and I truly enjoyed fashion blogging. Over the years, the blog name stayed but the blog evolved to be more of a lifestyle blog, and it started to generate regular income and I have discovered that the evergreen content keep generating income.

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Show me the money

Fashion blogging is still profitable. Many fashion bloggers are full-time bloggers with steady income coming in, so it is doable but it’s a lot. You have to be passionate about your blog and be creative enough to create regular blog posts to attract sponsorship from brands. Also, you have to utilise social media to spread the word and create income. Many bloggers make more money from social media ads than from their own blogs, so having a strong social media presence is crucial if you are looking to make money as a blogger.

Having said, full-time blogging is not for everyone. I was a full-time blogger for many years and I can say I am in a much better place. My blog is now a side gig and I have a full-time j0b, which provides the much needed stability. I won’t change my full-time blogging years for anything though. I learnt a lot about being self-employed and being my own boss. It gave me a lot of freedom for when I needed it the most and I picked up a lot of life lessons on the way. Fashion blogging is profitable and highly recommend for those who have it in them.

Do you enjoy reading fashion blogs?

 

6 Ways to Increase Traffic to your Blog

November 26, 2023 By in Blogging Tips Tags: , , , , , Leave a comment

77% of marketers attest to the fact that blogging gets results! It is worthy to note that the success or otherwise of any blog content is dependent on whether it gets noticed by intended audience. For this reason, most bloggers measure the success of their blog content based on organic traffic.

However, 49% of bloggers say that getting traffic is their biggest challenge. If this resonates with your current struggles, you’re in luck.

Thankfully, there are effective strategies you can employ to drive traffic to your blog and we will be sharing 6 of them in this article. Come along!

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1.   Optimize your blog Contents

When your blogs are well optimised for search engines, they stand a better chance of being crawled and indexed by search engine bots.

Ultimately, when your page ranks on the first page of the search engine report page, it can be easily discovered by the readers who ask questions relating to your niche. A good way to go about this is to conduct keyword research and implement SEO best practices in every one of your blog posts.

2.   Promote your blog posts on online communities

Communities like Quora, Reddit and Pinterest are proven ways to divert traffic to your site. However since Quora and Reddit frown against self promotion which results in getting users banned, you need to go about it the right way.

For instance, you can easily provide a detailed answer to a question that has been asked and leave a link at the end for more information. That way you are not shoving your blog in their faces.

3.   Set up your blog for social sharing

When the traffic generation strategies are lagging, social sharing is one sure way to ramp up the traffic. 95.9% of bloggers promote their blog posts through social media and another 69% use social share buttons.

Social media is fast paced and as such presents an opportunity to drive blog traffic faster.

4.   Use eye-catching headlines

One thing compelling headlines can do for our blog is that it resonates with users instantly and increases click through rate.

Typically, a good headline should be short, catchy and tell the reader what to expect. You can also include relevant keywords and keep them 60 characters long.

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5.   Email traffic generation

An email list is made up of loyal readers that deeply resonate with your blog message. Therefore, sharing new contents to your newsletter lists is a quick and easy way to get more eyeballs on your blogs.

6.   Backlinking

Backlinking is one of the major factors Google considers in determining a website’s ranking.

So, whether through guest posting or publishing industry reports, an effective backlinking strategy helps drive direct traffic to your site while also assisting search engines discover your site faster.

 

Whether you’ve just launched your blog or you’re struggling with driving traffic to your site, we hope you’ve found this post helpful. These strategies are proven to yield results, provided they are done the right way. Be patient and persistent in your implementation and you’d see the rewards in due time.

 

5 Benefits of Having a Blog

November 14, 2023 By in Blogging Tips Tags: , , , , , 2 Comments

In a world where other forms of content marketing are becoming popular, blogging still remains one of the most beneficial forms of content marketing. Statistics shows that out of the 1.9 billion websites in the world, more than 600 million are blogs.

This suggests that blogging remains a viable means for brand awareness and an integral part of every business marketing strategy.

In this article, we explore some of the many benefits of blogging to keep you informed.

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1.   Generate Leads for your business

Having a blog for your business can prove to be rewarding. 80% of bloggers report that blogging drives results. For this reason, whatever your marketing goals are, blogging is a sure way to get you there.

Furthermore, report from Brightedge shows that 68% of all online experiences search with a search engine. It’s no news that optimising your blog for SEO can help your page rank faster and get easily noticed by your ideal customers, who become leads and eventually paying customers.

2.   Improve Brand Awareness

Every single second, google processes over 99,000 searches. This suggests that people are always asking questions and these queries can relate to the product or services that your business provides.

Since 77% of internet users read blogs, creating content around questions people ask about your business is a great way to take advantage of search queries. When your business blog pops up every time a question in your niche is asked, your brand is perceived as an authority and resonates more with your target audience.

3.   Increase Search Traffic

Blogging is an SEO strategy and SEO thrives on several factors which are easily infused into blog posts. Since blog posts are created with specific audiences in mind and are written in a way that appeals to these buyer persona, optimising it can ramp up your SEO efforts.

Some on page optimisation best practices includes, adding competitive keywords, using visually appealing images, catchy headlines as well as proper formatting.

Once your SEO efforts begin to yield results, you’d typically record an increase in your website’s search engine click through rate.

4.   Curating a Newsletter List

Newsletters are becoming increasingly popular as a report from Content Marketing Institute reveals that 31% of b2b marketers shows that email newsletters are the best ways to nurture leads.

Asides naturally being a means to support blogging efforts, blogs are one of the best ways to get prospects to sign up.  Look at it this way, when your brand is known for creating quality content, audiences would naturally want more. What better way of having this content delivered to them than signing up to your newsletter.

5.   Blogs are marketing assets

Since blog contents are usually longer in terms of word court, they are a readily available option for social media contents. In that they can easily be repurposed in different formats to support marketing efforts.

Also, sharing useful blog contents on your social media pages is a proven way to divert traffic to your website and this helps reinforce your SEO efforts.

Blogging is a gold mine. Asides from the obvious prospect of increasing revenue, it’s a proven way to drive traffic to your website. It also  reinforces your brand in the mind of your target audience and positions your brand as an authority in your niche.

 

 

 

 

 

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