How To Boost Your Reputation As A Freelancer

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Having a good reputation as a freelancer can help you to win over the trust of new customers. There are lots of ways to develop a good reputation. Here are just a few ways to give your reputation a boost.

Create an exciting portfolio

Proving a portfolio of your work allows potential customers to see evidence of work you’ve done and get an idea of the quality that they can expect. This could be a portfolio of written pieces if you’re a writer, photographs of cakes if you’re a baker or images of designs you’ve done if you’re a designer. This portfolio could be available as a physical book that you show to customers or it could take the form of a website – you should decide what is the best form based on how you attract most of your clients.

Collect testimonials and positive reviews

You can also boost your reputation by collecting evidence of positive feedback from past customers. Testimonials tend to be pieces of private feedback that you then have the choice to make public. Positive reviews are pieces of positive feedback that you have no part in moderating. You should aim to encourage more positive reviews than negative reviews – this can be done by asking all happy customers to leave reviews, while making a point not to ask unhappy customers.

Build followers and endorsements on social media

Social media has become a useful platform for freelancers wanting to attract new customers. Having lots of followers and endorsements can help you to look more established and trusted. These can be accumulated by asking friends, family and all professional associates to follow and endorse you, as well as encouraging all you customers to follow and endorse you. Buying followers is an option, but this is not recommended due to being dishonest and not always convincing.

Improve your qualifications

Having qualifications can help to provide evidence that you are an expert in your field. For instance, if you run an IT consulting business, it could benefit you to take a Master of IT Leadership online. You can add qualification badges to your website. On top of formal qualifications, you could try seeking out business awards or achieving extra licenses to show off on your site.

Show off your expertise with a blog

Starting a blog can be a great way of boosting your reputation by giving you a platform for showing off your expertise. People largely read blogs to seek advice – you may be able to appeal to customers in your industry by offering related advice. For instance, a freelance realtor could consider blog posts on applying to mortgages, improving the value of one’s home or finding a reliable moving company. On top of writing a blog, you could consider starting a vlog – this involves creating videos. These video could be embedded on your site and could similarly be used to give advice and demonstrate your expertise.

 

 

 

Freelance Life: Prioritising Tasks When Everything Looks Important!

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As more employees become accustomed to life as a freelancer or self-employed person, it becomes evident that prioritising tasks isn’t a strong point of most people! That’s not a dig because to rank jobs in terms of their importance is tough. Whether you’re based in a traditional workspace or a home office, figuring out the puzzle is a valuable asset for any employee or boss.

However, it’s not as if you can look at a Rubik’s cube and decipher the colours, not when you’ve never tackled one before. The same goes for figuring out which projects should be at the top of your to-do list and which ones are fine to complete later down the line.

It’s worth noting that there isn’t a one-size-fits-all policy here – whatever makes you feel comfortable is a success story. Still, if you have no idea where to begin, it’s vital to learn more about the common techniques that will enhance your ability to prioritise tasks as a freelancer or self-employed person.

The good news is, you don’t have to go far to find them as they are outlined underneath! Here are four of the most effective ways to ensure you’re categorising your jobs correctly.

Assign Values

The first step is to create a to-do list as far too many people like to wing it and think of the top of their heads. Unless you have an eidetic memory, there’s no way you’ll remember all of your jobs, never mind which ones need finishing as early as possible. So, grab a pen and paper and get scribbling!

Once the tasks are written down or on your computer screen, it’s time to assign values. A straightforward one-to-five scale will suffice – one being the least important and five the most – as there’s no reason to complicate matters. The key to determine the tasks that should take priority as it’s harder than it sounds.

If in doubt, remember a few of the following questions:

  • Which tasks are under the tightest deadline?
  • Are there any tasks that you can push back?
  • How much is the value of each task?

The last question is essential because it’s tempting to assign value to stuff that isn’t overly important, and vice versa. For example, spending all day sending emails doesn’t feel as productive as writing content or crafting marketing campaigns. However, corresponding with clients about future projects or chasing unpaid invoices are critical to the company’s cash flow.

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Break Tasks Into Chunks

When you look at specific projects, you’re bound to feel overwhelmed about the size of the job. Developing an ad strategy, for instance, is something that takes professional agencies weeks to do, and they have swarms of employees to lean on. Still, you can take a note from their book and split the biggest roles into smaller chunks.

By doing this, you achieve two things. Firstly, you’ll encourage yourself to procrastinate less and be more productive. Why? It’s because there will be fewer excuses to harm your motivation levels. Secondly, you should address the project in the most efficient way possible. Rather than spending all day focusing on a single element, seeing it as a multifaceted task will allow you to multitask.

Again, it’s easy to view marginal gains as too small and insignificant. In reality, it’s a doctrine that the most successful entrepreneurs use to tackle their workload and maintain a high level of output. After all, small improvements add up in the long-term.

Everything from the growth of global brands in international markets to Britain’s cycling dominance in the Olympics is down to marginal gains. If it’s good enough for gold medalists and knights of the realm!

Study Project Management

In business, you’ll come across the notion that a lot of attributes are innate and can’t be taught. Usually, it’s a way for bosses to dismiss people who they perceive to be inferior, even if their numbers are strong and indicate otherwise. A prime example is leadership. According to conventional wisdom, leaders are born.

Unfortunately, this flawed logic prevents you from attempting to better yourself in less traditional areas, such as project management. Managing deadlines while dealing with different variables is a valuable skill that entrepreneurs require to be successful, so it makes sense that a graduate diploma in project management is a savvy move.

Once you learn about the ins and outs of the skill of managing people and clients, you’ll be more equipped to deal with issues that pop-up out of the blue. More importantly, you’ll cherish the organisation and prepare to succeed before the job starts. The trick is not to let peer pressure stop you from understanding contemporary theory, principles, and best practices.

You can learn it, and now is a suitable time to enroll since most people have extra free time to spare. Even if you don’t, an online course is less intensive and demanding.

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Delegate

Some bosses find it hard to delegate or outsource tasks to employees and third-parties. You may see it as a sign that you’re not management material as you should be able to deal with a heavy workload. The opposite is true – the best leaders know when to invest their time and when to pass it off to a colleague or external company.

You must do it, too. Not only does it allow you breathing space, giving you time to concentrate on the tasks that demand your attention, but it also empowers employees. Workers require a mix of responsibility and the freedom to make decisions as it gives them a sense of independence.

Delegating to the team highlights that you trust them with certain tasks, and won’t micromanage their workload, boosting morale. It’s a fantastic way to sharpen your communication skills, too.

If in doubt, you shouldn’t be afraid to pass off your tasks to other people. It’s not a cop-out – it’s a strategic move that’s best for your business.

How do you prioritise your tasks so that you have the best chance of success? What are your tricks of the trade? Do you enjoy the freelance life?

 

 

 

 

Could A Franchise Be Your Way To Career Independence?

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In 2019, there were 5 million self-employed people in the UK (Source: GOV.UK). Many people dream of being their own boss and working for themselves. It can be difficult to know where to start when it comes to planning your future career. Some people simply decide to freelance and consult in their area of expertise. Others want a total change in direction. 

One option you may not have considered is buying a franchise. Not be confused with a Multi-Level-Marketing scheme, a franchise lets you buy into an already established business concept, and run it yourself, semi-independently. 

Like all self-employment options, there are pros and cons. But choose wisely, and a franchise could be your ticker to your dream career and becoming your own boss. 

What types of franchises are available? 

Here’s the good part. Franchise opportunities are available in almost every sector, from a driving school franchise, to marketing, cleaning, dog walking, and cafes. You name it, there’s probably a franchise for it. If you are wondering how to start a senior care franchise, for example, you are reading the right post. 

What are the advantages? 

There are a number of things that make buying a franchise a preferred option. 

  • The planning legwork is already done for you. As you aren’t starting a business from scratch, there will already be a sound business plan and strategy in place. 
  • Less chance of failure. While there are no guarantees that a business will be successful. A well-chosen franchise, with a solid business model and reputation, will often stand a better chance of succeeding. 
  • Lenders often prefer it. If you need to borrow money to buy a franchise, lenders require you to prove that it is a solid business concept with a good chance of succeeding. Popular franchises that are already successful are seen as a safer bet, so you are more likely to get finance
  • You’ll receive more support. Franchisees will often benefit from help in other business areas such as accounting, marketing, and supplier handling. The level of support you receive will depend on the franchise model you are using but you should expect to receive additional support in a lot of areas. 
What are the disadvantages? 

No franchise option is perfect. You need to consider all of the pros and cons before you make a decision. Some of the potential disadvantages are: 

  • You have less control over the business. Even though you are working for yourself and have a good deal of autonomy, it is ultimately not your business, and decisions on its direction and branding will be made by the franchise holder. If you’re looking for complete control, this might not be the way to go. If another franchise holder does something that affects the perception of the brand, your business could feel the backlash. 
  • Entry costs can be high. Buying a franchise can cost a lot more than starting up a business from scratch. Additionally, you’ll be paying franchise fees too. These usually involve a standard monthly or annual fee as well as a percentage of your profits. This can really add up over the course of a year. 

When deciding on your career path, a franchise is definitely worth considering. It allows you to take advantage of an already established business model and can be quicker and easier than starting a business up from scratch. 

 

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