Business Marketing Strategies You Need to Make the Most Of

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When you are looking for the best and most effective form of business marketing, it is important that you do as much as you can to make the most of this. You have to come up with some of the best possible ideas with regards to marketing the company better. This is something that you need to know about when you are looking at what it takes to improve your business marketing strategies right now. 

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Try to come up with ideas that are going to allow you to diversify and improve your business marketing. There are a lot of things that you need to keep in mind when you are looking at achieving this, and these are some of the main ideas and strategies you are going to need to use as much as you can. 

Inbound & Outbound Marketing Methods

The best strategy you can employ is a range of inbound and outbound marketing methods, and this is something that you need to make the most of. This essential means having a collection of online and offline techniques that can be used to draw attention to the business, and ensure you are focused on taking things to the next level right now. Make sure you focus on both of these elements when it comes to marketing the company in the right way, and this is something you need to make the best of right now. 

Hire Experts 

You should also look at doing as much as you can to hire experts for the business and look at what you can do to bring professionals to the brand. Having a professional search marketing agency working with you is one of the best ways of being able to achieve this right now. There are a lot of things that are going to play a part in this, and you need to make sure you focus on this if you are serious about improving your business marketing strategy moving forward right now. 

Make the Most of Social Media

It is really important that you make sure you do as much as you possibly can to try to make the most of this right now. There are a lot of ideas you can keep in mind that are going to allow you to market the company more effectively, and one of the best things is to make sure you make the most of social media. This is something that can make a massive difference to the company moving forward right now. 

There are a lot of ideas that you are going to need to keep in mind when you are looking to achieve this, and you have to make sure you focus on getting the right results. Marketing and promoting your business is one of the best things you can do online, and there are some excellent ways of doing this. You need to make sure you think hard about how you are able to achieve this and it is so important to follow these ideas. 



Could A Franchise Be Your Way To Career Independence?

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In 2019, there were 5 million self-employed people in the UK (Source: GOV.UK). Many people dream of being their own boss and working for themselves. It can be difficult to know where to start when it comes to planning your future career. Some people simply decide to freelance and consult in their area of expertise. Others want a total change in direction. 

One option you may not have considered is buying a franchise. Not be confused with a Multi-Level-Marketing scheme, a franchise lets you buy into an already established business concept, and run it yourself, semi-independently. 

Like all self-employment options, there are pros and cons. But choose wisely, and a franchise could be your ticker to your dream career and becoming your own boss. 

What types of franchises are available? 

Here’s the good part. Franchise opportunities are available in almost every sector, from a driving school franchise, through to marketing, cleaning, dog walking, cafes. You name it, there’s probably a franchise for it. 

What are the advantages? 

There are a number of things that make buying a franchise a preferred option. 

  • The planning legwork is already done for you. As you aren’t starting a business from scratch, there will already be a sound business plan and strategy in place. 
  • Less chance of failure. While there are no guarantees that a business will be successful. A well-chosen franchise, with a solid business model and reputation, will often stand a better chance of succeeding. 
  • Lenders often prefer it. If you need to borrow money to buy a franchise, lenders require you to prove that it is a solid business concept with a good chance of succeeding. Popular franchises that are already successful are seen as a safer bet, so you are more likely to get finance
  • You’ll receive more support. Franchisees will often benefit from help in other business areas such as accounting, marketing, and supplier handling. The level of support you receive will depend on the franchise model you are using but you should expect to receive additional support in a lot of areas. 
What are the disadvantages? 

No franchise option is perfect. You need to consider all of the pros and cons before you make a decision. Some of the potential disadvantages are: 

  • You have less control over the business. Even though you are working for yourself and have a good deal of autonomy, it is ultimately not your business, and decisions on its direction and branding will be made by the franchise holder. If you’re looking for complete control, this might not be the way to go. If another franchise holder does something that affects the perception of the brand, your business could feel the backlash. 
  • Entry costs can be high. Buying a franchise can cost a lot more than starting up a business from scratch. Additionally, you’ll be paying franchise fees too. These usually involve a standard monthly or annual fee as well as a percentage of your profits. This can really add up over the course of a year. 

When deciding on your career path, a franchise is definitely worth considering. It allows you to take advantage of an already established business model and can be quicker and easier than starting a business up from scratch. 


Made Redundant? See It As A New Door Opening…

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If you have recently been made redundant, the chances are that you are feeling a little low. Losing your job, even if it is through no fault of your own, can be demoralising. You want to be valued, show your impact and feel like you are an expert at what you do. Just because you have been made redundant doesn’t mean that you aren’t good at your job; it simply means that the company you had been working for can no longer keep you on for financial or political reasons. If you have been made redundant recently, don’t see it as a negative thing. While not a personal choice and the timing may be a little crummy, you can see redundancy as an opportunity to embark on something new with your professional life. Take a look at these inspirational ways to view redundancy as a positive step forward and revolutionise your life for the better.


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Career Switch

Don’t think that you have to launch yourself head first into an array of job applications in a rush to get a new position. The chances are that you received some sort of payout to help cushion the redundancy blow. This should give you some much needed breathing space to focus on what you might want to do next. Losing your job can give you sleepless nights and make you worry about the future. However, before launching yourself into a new position immediately and making the wrong professional choice and being unhappy, you should take a breather. Reflecting is vital to help you recharge your batteries and focus on what is important to you.

You might want to take the opportunity to focus on a passion in an effort to turn it into a career. Often when we are fresh out of college, we take the first job that comes our way and we build a career around this. However, this may not inspire and fire us up. What is it that you love? Consider checking out a range of job training courses to help equip you with the skills you need for a potential new career. Just because you were an accountant doesn’t mean you can’t be a car mechanic. And just because you have social media management skills doesn’t mean you cannot be a hair stylist. Focus on what you love and forge a career.


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Go It Alone

If you are sick and tired of working for the man (whoever the man is) it’s time to break the mould and go your own way. Consider using your financial cushion to construct your own business plan. Perhaps you want to launch a street food business, or maybe you want to produce your own custom made jewelry, or maybe you want to provide accountancy services to IT contractors. Whatever it is that you want to do, you can. You simply need to be prepared.

Focus on your funding and make some accurate financial predictions in your business plan. Write about your experience from your previous role and never be ashamed to admit that you were made redundant. It’s nothing to be embarrassed about, and potential investors will appreciate your honesty and the efforts that you are going to in order to launch your own venture.

When pitching to a potential investor, ensure that you are suited and booted and that you know your figures inside out. A bank manager may be a scary proposition, but a business angel is even more terrifying. These individuals are experts in their field and use their own money to invest in startups that they think can make them money. They want a strong return on their investment so they will be investing in you as much as your venture. Know your gross from your net figures and be prepared to have your business plan scrutinised. Ensure that you understand the risks that your business may face and have contingency plans to show your potential investors that you have thought of every eventuality, and that you can weather any financial turmoil.

Being an entrepreneur is no easy task, but the door that redundancy has closed, could leave the self employment door ajar. If you have been made redundant, don’t think that you have to find the exact same job elsewhere in a different company. You need to think outside of the box to explore different professional options. This could be your chance to seek out new opportunities, giving you a better work life balance and revolutionising your life for the better.


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