There’s more to blogging than just writing articles and publishing them on your blog everyday. You need to realize that you’re not writing for yourself alone. Your writing for an audience. Spending long hours researching, writing and editing can be a huge waste of time when no one’s reading.

If you own a blog you might know by now that the major problem bloggers face is getting people to visit and read their blog, and have those readers keep coming back. For the probloggers out there, it took them years to grow their reader-base, and many of them started growing their readership with these steps  –

STEP #1 Get clear on who’s your target audience

To effectively market your blog, you need to know who exactly you want to attract. This will help you stay focused on the set of people you want to market your blog to. Remember, you’re not just looking for people to come to your blog. You’re looking for people who will consistently visit your blog, share and comment on your blog posts.

Take time to go through your analytics to see the type of blog posts that get the most views and comments. Dig to get to know your target audience better and give them the content you both want.

STEP #2 Be active on Social Media

Social media is a great way to reach out to a lot of people. The reason why social media is so effective is its convenience. It’s an easy way for people to keep in touch with latest news.

To effectively make use of social media, you need to know which social media platform your target audience hangs out. It’s so much better to focus your energy on the right social media platform where you know they will always be present.

Share your blog posts on a daily basis on social media.  Do not spam! If you’re going to share a link to your blog, then make sure that you craft your status in a way that it is informative. This will make your potential readers interested in clicking on the link to your blog.

STEP #3 Guest post on other blogs or websites

This may sound a bit strange to some people but guest posting is one of the most effective ways to market your blog. Some people will think that they’d rather spend their time populating their blog, but the truth is that if you want to get more people to see your blog, then guest posting is the way to go.

Guest posting involves writing a blog post on another blog. The aim behind guest posting is to share your knowledge, tips and helpful information with a larger audience. Within the article, you can share relevant links to your blog so as to direct people to check your blog out.

Make sure that you write a quality article each time you post on your blog. Quality articles will make people want to visit your blog and read more of your posts and get to know who you are.

These are a few tried and tested tips that help market a blog successfully. How do you market your blog?