How Bloggers Make Money Part 2

So some days ago, I wrote a post on how bloggers make money using Google Adsence and Word Ads for WordPress. Click here if you missed that post. I got emails from a couple of people telling me how useful they found the post, those emails made my week. Thanks for sending them.



Here are some other ways Bloggers make money:

Banner Ads

Apart from Google Ads, Word Ads and others, banner advertising is another common way bloggers make money. Brands and businesses have their ads on the headers, footers or sidebars of blogs and the contract terms could be anything from charging a fixed rental amount like £20 per calender month or £1 per banner click or per page impression (per view). Some bloggers use advertising networks/agencies to source for ads and negotiate advertising rates. This might be a good option for you as the advertising agencies do all the ground work for you; they find the ads, negotiate the rates and terms and take a percentage of the profits you make of course, all you have to do is put the ads on your blog, which is simply copying and pasting the ad codes into a widget slot.

Most of the banner ads are also pay per page impression, which simply means pay per view. This method doesn’t need readers to click on the ads which I like. However, your blog will need to get above a certain number of hits to be considered on most advertising network, your social following and blog engagement may also be taken into consideration, so work on your traffic first before joining one.

I previously used an advertising agency but I was not happy with the terms so I pulled out, the financial rewards were not worth having the banner on my blog but that could be down to just that particular advertising network. I may try another in the near future. Here are some advertising agencies/networks you can check out:

  • Handpicked Media
  • BlogHer
  • Mode Media
  • Etailpr

Some bloggers also sell ads directly on their blogs via an ad shop. This method means you are in complete control, you set your rates and keep all the profits, you do all the ground work and market the hell out of your blog so you get noticed. The world is your oyster.

Affiliate Marketing Links

Affiliate Links are a form of commission off a sale of a product. They are links which if clicked on may result in the blogger receiving some form of commission. For instance, I publish a post with a link to a Michael Kors bag, a reader clicks on it, and buys it, I earn a commission. Here is another example, I publish a post with a link to a Dorothy Perkins skirt, a reader clicks on it but doesn’t buy immediately, the reader buys the same dress a couple of days later, from the same laptop, I earn a commission. Here is another instance, just to make things very clear; I write a post with a link to House of Fraser shoes, a reader clicks on the link but does not want shoes, the reader buys a bag off House of Fraser, I still get a commission.

How does this work I hear you ask? Most affiliate programme use cookies which are stored on your pc, and attached to a blogger, so any item you purchase on that site usually in 30 days will mean the blogger will get a commission. Some popular affiliate marketing programmes are Reward Style, Commission Junction, Affiliate Window and so many more. A Google search will give you all the relevant information on each affiliate marketing programme.

I am yet to use affiliate Marketing, I only mentioned it as it is a common way most bloggers, especially fashion bloggers make money.

Do you monetize your blog using any of these methods or are you thinking of doing so? Lets talk, sound off in the comment section.

Thanks for reading.





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