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How to Make Sure You Get Paid

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I have been meaning to write this post for some time now but with all the talk and confusion after the sudden shutdown of Mode Media (formerly known as Glam Media) and the soon to be shut down Passion Fruits Ads, this is the best time to talk about how to make sure you get paid as a Blogger/Freelancer. Many bloggers are being owned thousands of pounds by both companies, and they may never be paid. I was never part of both networks (thank God) but I know quite a number of bloggers affected by these sudden shutdown. and it is very frustrating to work and not be paid.

Here are some ways of making sure you get paid as a Blogger/Freelancer:

Now these tips work for me 98% of the time, the remaining 2% are those difficult clients that just like to mess you about. Sometimes we always have to deal with them.
1.    Do a quick background check on your prospective client
Engage in a friendly conversation with your prospective client to get an idea of what they are like in person. Is that person someone you’d love to work with? An attractive project with a horrible client is as bad as not having a job at all.
The best way to ensure you get paid is to avoid working with people who have a reputation of not paying. Watch out for people who have a habit of initiating a transaction only to cancel or ask to include details not mentioned before, like a do follow link or infographic.

2. Find out if the potential client has the budget to pay for the project.
If they have a website, go through it to find out if they’re genuine. You can ask fellow bloggers/freelancers in the same niche as you if they’ve worked with the client before. There’s a possibility that your client might have worked with someone in your niche. Always ask what the budget for the job is, and agree on a figure. Leave no room for assumption.
3.    Have a contract
Have a contract that spells out the terms and conditions of your service, including your terms of payment, how much your client is expected to pay and on what day, and what happens if your client fails to fulfill the terms of your contract, and how you would like to receive the payment. Having a contract ensures you have every detail in black and white.
4.    Get paid up front before you do any work
In my PR world, I always ask for full or half payment upfront if I am not comfortable with the client, or if it is a new client. In the Blogging world, payments are usually done after the job is done, but I sometimes ask for an advance payment, depending on the circumstances. This makes your client committed to the project.
5.    Send invoices promptly
If you have retainers or you have a client that hires you monthly, send invoices early or immediately after you have finished the project. That way your client will always be aware of the next payment. As an added benefit, you can offer your client an incentive when he / she pays early, like a 10% discount for early payments. That will encourage your client to pay you quickly.
6.   Chase Up Payments
When the client’s silent on the other end, follow-up. There’s a possibility that the reason why your client didn’t pay was because your client might not have seen your invoice or may have forgotten all about it due to a busy schedule. Don’t be afraid to pop an email to ask if everything’s alright or a phone call if necessary. I won’t leave an invoice pending for weeks, I will follow-up daily if I have to, to ensure it is paid. There is nothing wrong with demanding money you are owned.

7. Decline Crazy Terms

I won’t work for a client and wait for 30 days to receive payment. That is just too long. I know many freelancers accept those terms, but I won’t recommend them. Anything can happen in 30 days. You never know the true state of affairs of your client, so accepting to wait to receive payment in 30 days can be dangerous, especially in te digital world. I am more comfortable with 14 days, and that is the maximum I would accept.

 

I hope we have all learnt a thing or 2 from the sudden shutdown of Mode Media and the upcoming shutdown of Passion Fruit Ads. I hope all the parties involved reach an amicable resolution.

 

Are you affected by these shutdown? How do you make sure you get paid?

 

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How Bloggers Make Money Part 2

So some days ago, I wrote a post on how bloggers make money using Google Adsence and Word Ads for WordPress. Click here if you missed that post. I got emails from a couple of people telling me how useful they found the post, those emails made my week. Thanks for sending them.

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Here are some other ways Bloggers make money:

Banner Ads

Apart from Google Ads, Word Ads and others, banner advertising is another common way bloggers make money. Brands and businesses have their ads on the headers, footers or sidebars of blogs and the contract terms could be anything from charging a fixed rental amount like £20 per calender month or £1 per banner click or per page impression (per view). Some bloggers use advertising networks/agencies to source for ads and negotiate advertising rates. This might be a good option for you as the advertising agencies do all the ground work for you; they find the ads, negotiate the rates and terms and take a percentage of the profits you make of course, all you have to do is put the ads on your blog, which is simply copying and pasting the ad codes into a widget slot.

Most of the banner ads are also pay per page impression, which simply means pay per view. This method doesn’t need readers to click on the ads which I like. However, your blog will need to get above a certain number of hits to be considered on most advertising network, your social following and blog engagement may also be taken into consideration, so work on your traffic first before joining one.

I previously used an advertising agency but I was not happy with the terms so I pulled out, the financial rewards were not worth having the banner on my blog but that could be down to just that particular advertising network. I may try another in the near future. Here are some advertising agencies/networks you can check out:

  • Handpicked Media
  • BlogHer
  • Mode Media
  • Etailpr

Some bloggers also sell ads directly on their blogs via an ad shop. This method means you are in complete control, you set your rates and keep all the profits, you do all the ground work and market the hell out of your blog so you get noticed. The world is your oyster.

Affiliate Marketing Links

Affiliate Links are a form of commission off a sale of a product. They are links which if clicked on may result in the blogger receiving some form of commission. For instance, I publish a post with a link to a Michael Kors bag, a reader clicks on it, and buys it, I earn a commission. Here is another example, I publish a post with a link to a Dorothy Perkins skirt, a reader clicks on it but doesn’t buy immediately, the reader buys the same dress a couple of days later, from the same laptop, I earn a commission. Here is another instance, just to make things very clear; I write a post with a link to House of Fraser shoes, a reader clicks on the link but does not want shoes, the reader buys a bag off House of Fraser, I still get a commission.

How does this work I hear you ask? Most affiliate programme use cookies which are stored on your pc, and attached to a blogger, so any item you purchase on that site usually in 30 days will mean the blogger will get a commission. Some popular affiliate marketing programmes are Reward Style, Commission Junction, Affiliate Window and so many more. A Google search will give you all the relevant information on each affiliate marketing programme.

I am yet to use affiliate Marketing, I only mentioned it as it is a common way most bloggers, especially fashion bloggers make money.

Do you monetize your blog using any of these methods or are you thinking of doing so? Lets talk, sound off in the comment section.

Thanks for reading.

 

 

 

 

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