If you follow me on Twitter, you would know how active I am on there, and how much I am into it. I love the Twitter as a social media platform. I think it is so amazing.
Twitter has proven to be a valuable tool where you can keep up with what’s happening in your niche, get in touch with your fans and reach out to potential clients. But just like other social media platforms you need to be active on Twitter to reap the immense benefits it offers for freelancers and bloggers.
Unlike other social media platforms that have large character limits, what you write on Twitter is restricted to 140 characters. That’s why Twitter is referred to as a micro-blogging platform. All the information shared is brief and straight to the point.
There’s hardly any freelancer or blogger who doesn’t have an account on Twitter. As far as building a client base and fan base is concerned, Twitter has got what it takes to get you connected with the right people who will be interested in working with you and keeping up-to-date with the valuable information you share.
Here’s a rundown on some of the reasons why Twitter is my favourite social media platform.
I am in touch with quick firsthand information
To be on top of your game as a freelancer and blogger, you need to make sure that you know what is happening in your niche. Knowing what is happening in my niche keeps me in tune with the current trends, so I don’t miss out on the latest development, tools, practices and ideas.
I also keep up with news and current affairs o Twitter. If I hear of anything newsworthy, I go on Twitter first (rather than a news website) where I can find different links to various websites. With the “Retweet” function in Twitter, I can also share the latest information with my followers.
You’re able to easily increase your reach
Thanks to Twitter, hashtags have become very popular with millions of people using different hashtags everyday. With hashtags, information is indexed against relevant hashtags. Using relevant hashtags will help you reach out to more people as there are many people browsing through those hashtags.
Where a hashtag is trending, using the trending hashtag helps to increase the visibility of your tweet. So, when you use a hashtag that your potential client is using, you’re more likely to get in contact with people who will be interested in your products or services.
Twitter also helps draw in more followers for your brand or business. It also makes it really easy for people who have questions to get in touch with you. Thanks to its convenience, it makes it easy for you to send them a quick reply too.
You’re able to contact your potential client directly
Although email is an effective way to pitch to potential clients, developing a relationship with them on Twitter helps you to get your pitch considered faster. It creates a form of familiarity that will transform you from being the person pitching your services to someone who genuinely wants to help out.
You need to note that it’s not best to pitch to your target audience directly. Remember this is social media and you’re expected to build relationship with people. So always start off from the point of building solid relationships, rather than bugging them with what you have to offer.
Are you as in love with Twitter as I am?