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How to be a great beauty blogger

Beauty blogging found me along the way, and I have since fallen in love with it. If you have been reading Fashion and Style Police for some time, you will know this blog is about fashion, beauty and a bit of lifestyle. I love reading and writing about beauty. I enjoy reviewing products and telling you all about that. I am always trying out new products, so adding a beauty category on the blog came naturally.

 

laura-mercier-pressed-powder-picture

 

I won’t call myself a beauty blogger professional, but I have been beauty blogging for some years now, and I have picked up some tips along the way. I also know a great beauty blogger when I see one. Here are the ways you could be a great beauty blogger:

 

Be Authentic

A good blogger is always authentic regardless of the niche. Being authentic is very important in the beauty blogging industry especially with similar products being sent for reviews to so many bloggers at the same time. Being your own true self, and having a distinct tone, would help your blog posts stand out from the rest.

Tip: Put your spin on your blog posts especially reviews. Make them sound like You.

 

Take Stunning Photos

I wrote a blog post about stunning photos some days ago, so feel free to catch up on that post for photography tips and tricks.

Photography plays a vital role for beauty bloggers as products will need to be photographed, and photographed beautifully. If review products are not photographed beautifully, no one is going to be interested in purchasing them, regardless of how good they are.

Tip: Read the post linked above. Invest in a good camera and photo props.

 

Review Correctly

Many beauty bloggers are not reviewing products the way I would want them to as a reader. As a reader, I would want to see beauty bloggers review lipsticks and actually post photos of them wearing the lipstick not just swatches. Same with every other type of makeup. I want to see it on not just swatched. That way I would have a good idea of how the makeup would look. Swatches don’t really show much, and the makeup tends to look different when swatched and when applied.

Tip: Put the makeup on.

 

estee-lauder-double-wear-image

 

Post Varied Content

Post varied beauty content. If you blog only about beauty, there is a lot more to talk about in the beauty industry as a whole. I get bored when each blog post is a review post.

Tip: Post relevant beauty related posts that interest you.

 

Review Other Products

I get so bored when all I see on a blog are review posts courtesy of PR samples. I like to see beauty bloggers review products from that bathroom because they like the products so much and think it is a good find. I tend to trust those kind of bloggers a little more.

There is nothing wrong with reviewing PR samples, I do that on the blog all the time but I also review products I buy with my own money.

Tip: When next you come across a product you bought, that you like or hate so much, tell your readers about it.

 

Do you have any tips to share?

 

 

 

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119 responses

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  2. I am not a beauty blogger, but I am more likely to read a beauty blog post when they contain all of those things you talked about. Especially the make up one and for the blogger to put on the makeup. I like to see on other people before I put it on myself. πŸ™‚

  3. I defintely agree with you on wearing the product. In my posts i always take a photo of me wearing the lipstick or eyeshadow. I sometimes swatch, but not always. I almost always take a photo of the product on. I’m trying to figure out good props and backgrounds for my photos too. I also add honesty to the reviews too. My posts are always honest. I do wonder how many reviews people do are completely honest and not biased towards a brand x

  4. Completely agree. I’ve seen so many ‘reviews’ featuring stock photos or products not even removed from the packaging. I need to see the product in use in order to assume it’s a completely honest review

  5. Great tips! I am much less likely to buy a product if a blogger ONLY write about PR sample, which are always ‘amazing’. It just isn’t authentic.

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  7. Awesome post πŸ‘ŒπŸ»β€¨Please check my latest post on What Eyebags tells about our health- What do Eye Bags Reveals About Your Health
    Xoxo πŸ’—

  8. Awesome post! Just started blogging about beauty and lifestyle myself, would love for you to check it out and hit any tips my way! πŸ™‚

  9. Definitely insightful! Trying my hand at this blogging world. I was always hesitant on putting myself out there, vulnerable because I watch YouTube videos & follow beauty gurus on Instagram and although they get good feedback, they get a lot of negative feedback and people just pure hating on them. I get that with good comes with bad if I do it, but if I don’t then I’ll never get the change to get feedback, period. Therefore, I’ve made up my mind and here I am. Thanks again!

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  11. Great tips! I blog about beauty products on occasion because I have πŸ‘¨β€πŸŽ€ diva skin and great skincare is a must. Also, as a fitness and health coach I’m concerned with both the internal and external; it just makes sense!πŸ™ŒπŸ½πŸŒπŸ‘£πŸŒ΄

  12. Love this, some great tips! I’m just starting out in the blogging world, so it is great to have someone giving realistic, handy pointers to help me at the start of my journey!xx

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  14. I’m new to your blog and I love it already! This post was so helpful, I literally took screenshots ! Would you mind checking out my blog and telling me how it is ? Or some suggestions ? Thanks xx, my Instagram page is @sheersolsticeblog._

  15. Really like this post! have recently started beauty blogging as I am a makeup artist and I love to share my experiences with the world! I am finding it a little overwhelming how to use WordPress and get recognition for my posts ill admit (any tips or advice would be greatly appreciated) but your recent post has helped me with some struggles! Thanks love xx

  16. Thank you so much for this post! Could u check mine and see if im on the right track? Critism would be great!
    Xx

  17. An amazing and useful post! Very new to the blogging field and am enjoying it a lot so far. It isn’t until you sit behind your laptop and write up your own page that you realise the efforts and thoughts that are required behind each post. I never thought that you needed to take like literally a billion photos of a foundation before your find one that fits or even appreciated the importance of good lighting before in my life! It would mean the world to me to have a professional blogger like yourself give me some feedback and advice on my blog, please feel free to visit! Love the post!!!

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  19. Great tips πŸ‘πŸΌ long time hmua & beauty therapist, combing my passions with my other love, writing. This was useful, and I very much have similar views, thank you 😊

  20. Just discovered this post, you’ve given us aspiring bloggers some very valuable advice here! Keep up the great work. x

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