Beauty blogging found me along the way, and I have since fallen in love with it. If you have been reading Fashion and Style Police for some time, you will know this blog is about fashion, beauty and a bit of lifestyle. I love reading and writing about beauty. I enjoy reviewing products and telling you all about that. I am always trying out new products, so adding a beauty category on the blog came naturally.
I won’t call myself a beauty blogger professional, but I have been beauty blogging for some years now, and I have picked up some tips along the way. I also know a great beauty blogger when I see one. Here are the ways you could be a great beauty blogger:
A good blogger is always authentic regardless of the niche. Being authentic is very important in the beauty blogging industry especially with similar products being sent for reviews to so many bloggers at the same time. Being your own true self, and having a distinct tone, would help your blog posts stand out from the rest.
Tip: Put your spin on your blog posts especially reviews. Make them sound like You.
Take Stunning Photos
I wrote a blog post about stunning photos some days ago, so feel free to catch up on that post for photography tips and tricks.
Photography plays a vital role for beauty bloggers as products will need to be photographed, and photographed beautifully. If review products are not photographed beautifully, no one is going to be interested in purchasing them, regardless of how good they are.
Tip: Read the post linked above. Invest in a good camera and photo props.
Many beauty bloggers are not reviewing products the way I would want them to as a reader. As a reader, I would want to see beauty bloggers review lipsticks and actually post photos of them wearing the lipstick not just swatches. Same with every other type of makeup. I want to see it on not just swatched. That way I would have a good idea of how the makeup would look. Swatches don’t really show much, and the makeup tends to look different when swatched and when applied.
Tip: Put the makeup on.
Post Varied Content
Post varied beauty content. If you blog only about beauty, there is a lot more to talk about in the beauty industry as a whole. I get bored when each blog post is a review post.
Tip: Post relevant beauty related posts that interest you.
Review Other Products
I get so bored when all I see on a blog are review posts courtesy of PR samples. I like to see beauty bloggers review products from that bathroom because they like the products so much and think it is a good find. I tend to trust those kind of bloggers a little more.
There is nothing wrong with reviewing PR samples, I do that on the blog all the time but I also review products I buy with my own money.
Tip: When next you come across a product you bought, that you like or hate so much, tell your readers about it.
Do you have any tips to share?