From a coursework to a blog…

The world of blogging has changed massively in the last few years. It is so different from when I started blogging many years ago, but that should come as no surprise since I have changed as a person over the years. With life comes changes, and the ones who can adapt are the ones who carry on.

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From a coursework to a blog…

Fashion and Style Police initially started as a coursework project. I was a student at London College of Style (LCS) in 2012 and was studying the styling course to break into the competitive personal styling industry and part of the course work was to create a fashion and style blog from scratch. I have always been interested in writing and setting up a blog was one of my goals, so naturally I was drawn to this part of the course. The course was mind-bending but enjoyable. I completed the course and stumbled briefly into the world of personal styling, but I quickly realised it was not for me, but blogging was, and I have been at it for almost 12 years now.

The many changes in the blogging world

This blog that started as an assignment quickly began a hobby/creative outlet for me, and now a side gig for me. I enjoy writing, and being able to run Fashion and Style Police all these years has been a dream come through. Having said that, the many changes happening to SEO over the years have changed the blogging experience for me. It has been off-putting, to say the least, but since the passion is still there, the show must go on. My love for blogging keeps me on this platform, against all odds, and so the blog started as coursework, then became a hobby and a creative outlet, then turned to a side gig, then a full-time job, and now back to a side gig.

I won’t change anything in the journey to becoming this version of myself and the blog. The experience has been one of many twists and turns, which all have brought me to where I am today, and I would be forever grateful.

Do you have a blog or a different creative outlet? What led to you creating this space? Please share your story in the comments section, let’s chat! You never know but your story may inspire someone today.

Thanks for stopping by, have a good one.

3 SEO Strategies for your Blog

The whole idea behind Search Engine Optimisation (SEO) is to make your blog or website easier to find and navigate, so it ranks well on search engines. for It is so important to pay attention to SEO if you are looking to grow your blog. Having a great blog with poor SEO is not a smart way to blog. You don’t have to enrol on a course to improve your blog’s SEO. Having some basic knowledge of key SEO principles would be sufficient to help improve your blog’s ranking and attract more eyeballs to your content.

Blogging tips

If you are new to blogging and wondering how to get started, here are 3 SEO strategies for your blog that you may find very useful –

Keywords research

This is something I started doing in the early days and I still do it. Carrying out a mini research on the keywords you are interested in for your content helps boost the rankings of your blog posts, which would eventually improve the overall blog rankings. Conducting a keyword research is super straightforward, you can use SEO tools like Googles Keyword Planner or Ahrefs.

Use short and catchy titles

The shorter a title, the better the SEO, so resist the urge to make your blog post title complicated. Just make sure the title includes the relevant keywords and it relates to the article itself. You should also include relevant sub headings in the body of the article to help boost the ranking of the blog post, and catch the attention of your readers.

Add relevant links

Another quick way to boost your blog’s SEO is to add relevant external and internal links. Every blog post should contain at least 1 external link and 1 internal link. The magic is in the quality of links, so aim for internal links that are similar to the main theme of the blog post you are writing, and opt for external links that are related to theme, but not too closely related,  so they don’t compete for the same rankings.

Please share your tried and tested SEO tips in the comments section. Thanks for stopping by.

 

5 Tips to Jumpstart your New Blog

Setting up a blog is easy. The hard part is to keep it going. When you set up a new blog, the excitement can quickly vanish after a few weeks/months. You may find yourself struggling with writer’s block and this can have a massive impact on your new blog’s stats. If you are on the hunt for tips to jumpstart your new blog, here are some ideas you may find useful.

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Picture source – here

Stick to a strong niche

Setting up your new blog as a ‘lifestyle blog’ may not be a good idea. It’s always best to start off with a strong, well-developed niche like fashion, beauty, parenting, travel, and the likes, and then evolve into a more lifestyle theme if that is what you want. Starting off as a lifestyle blog from the start may be too generic and this can slow down the growth of your blog. So pick a strong theme and grow off the back of it.

Stay active on social media

When I first started blogging, I made my blog had a page on every major social media platform, and this helped jumpstart my blog because it brought in traffic. Staying active on social media is a great way to jumpstart your blog. You can always schedule tweets and social media posts in advance, that way you don’t have huge gaps in between posts.

Create quality content

At the end of the day, your blog content would speak for itself, and this why creating quality content is a no-brainer. You want to retain the traffic you are attracting, and quality content in a strong niche would do just that.

Research similar blogs

Drawing inspiration from similar blogs is another great way to jumpstart your new blog. Spamming the comment section is never a great idea, and neither is copying. Researching similar blogs allows you to see how other bloggers run their blog. It also allows you to discover what works and what doesn’t.

Invest in a simple blog design

When it comes to blog designs, you want a simple design that is user-friendly and easy to read. The less ads, the better, and don’t go for designs that are too busy or overly complicated. Less is more with blog designs. You want your readers to enjoy the look and feel of your blog, so they stay longer on it and return.

Good luck with your new blog. Leave me a comment, so I can check yours out.

 

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