As a blogger, being able to secure a blog collaboration, whether that’s to receive a product or it’s paid, is a great achievement. If you’ve not managed to secure one yet, then there’s probably a few things that you’re missing. So here are some tips to help secure a blog collaboration.
Posting regularly is important because it shows those individuals or companies that are looking for bloggers that you’re posting consistently. If it looks as though you have no regular posting times or content going up in general, then they’re unlikely to want to work with you because there might not be enough promotion for them to utilize and they might also consider that you won’t post up immediately or on the deadline they have. So try to post consistently, even if it’s once a week at the same time. At least your readers will be familiar with your timings.
Create A Media Kit
A media kit is a great way of getting your blog out there in a professional manner, and when you can present a media kit, it can show them you mean business. A media kit is made up of an introduction to your blog, your social statistics, and the rates you’d charge for the business you offer to brands and clients in general. Having all this in one easy to read document is essential. So take a look at some examples that can easily be found online and start thinking about how you’d like to lay out your own so that you can start sending it out.
Improve Your SEO
SEO is hugely important to websites because the more friendly it can be to search engine optimization, the better your chances are at getting your blog seen by those that are important. There are a few things that you can do to improve it yourself, like fixing broken links and writing more long-form content. Working with a professional though might be handy, and there are companies out there like https://ignitedigital.com/mississauga-seo-search-engine-optimization/ who have great experience in providing the best SEO assistance for your website. It might be an investment that’s worth doing for your blog in order to get those collaborations you need.
Pitch To Brands Directly
Pitching to brands directly might seem a little nerve-racking, but it shows you’re passionate about working with the brand, and if you pitch it well, they’ll likely to agree on your terms. Always look to see what you can offer as a blogger and make sure you send your media kit with the pitch too. Make it personal to them and don’t be too aggressive or demanding in what you want because that might have the opposite effect to what you want.
Securing a blog collaboration can be such a great feeling when you achieve it. So create a media kit that can show off your work and pitch to brands directly. Improve the SEO of your website and post consistently to show you’re working hard.