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Tips To Help Secure A Blog Collaboration

*Collaborative post.

As a blogger, being able to secure a blog collaboration, whether that’s to receive a product or it’s paid, is a great achievement. If you’ve not managed to secure one yet, then there’s probably a few things that you’re missing. So here are some tips to help secure a blog collaboration.

 

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Post Consistently

Posting regularly is important because it shows those individuals or companies that are looking for bloggers that you’re posting consistently. If it looks as though you have no regular posting times or content going up in general, then they’re unlikely to want to work with you because there might not be enough promotion for them to utilize and they might also consider that you won’t post up immediately or on the deadline they have. So try to post consistently, even if it’s once a week at the same time. At least your readers will be familiar with your timings.

 

Create A Media Kit

A media kit is a great way of getting your blog out there in a professional manner, and when you can present a media kit, it can show them you mean business. A media kit is made up of an introduction to your blog, your social statistics, and the rates you’d charge for the business you offer to brands and clients in general. Having all this in one easy to read document is essential. So take a look at some examples that can easily be found online and start thinking about how you’d like to lay out your own so that you can start sending it out.

Improve Your SEO

SEO is hugely important to websites because the more friendly it can be to search engine optimization, the better your chances are at getting your blog seen by those that are important. There are a few things that you can do to improve it yourself, like fixing broken links and writing more long-form content. Working with a professional though might be handy, and there are companies out there like https://ignitedigital.com/mississauga-seo-search-engine-optimization/ who have great experience in providing the best SEO assistance for your website. It might be an investment that’s worth doing for your blog in order to get those collaborations you need.

 

Pitch To Brands Directly

Pitching to brands directly might seem a little nerve-racking, but it shows you’re passionate about working with the brand, and if you pitch it well, they’ll likely to agree on your terms. Always look to see what you can offer as a blogger and make sure you send your media kit with the pitch too. Make it personal to them and don’t be too aggressive or demanding in what you want because that might have the opposite effect to what you want.

Securing a blog collaboration can be such a great feeling when you achieve it. So create a media kit that can show off your work and pitch to brands directly. Improve the SEO of your website and post consistently to show you’re working hard.

 

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What is a blog and why is blogging so popular?

What is a blog and why is blogging so popular? This is one question I know for a fact many people search for on search engines. It comes up regularly when I am researching keywords for my blog posts. So I decided to write this post to help answer some question surrounding the blogging industry.

 

What is a blog?

A blog like Fashion and Style Police is a regularly updated website/web page usually owned by an individual (blogger) and written in a conversational or informal style. Blog posts are articles that appear on the blog and they usually include pictures, texts, videos and animated GIFs. A blog can set to private or public. If set to public, your blog posts can be accessed on the big wild web by anyone except you set up specific blog posts to private access only.

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The difference between blogs and websites

A blog can appear as posts on one page or individual pages. Posts are usually displayed to readers in reverse chronological order with the most recent content appearing first, unlike a regular website. Many confuse blogs for websites, and websites for blogs.

A website is updated with fresh content less frequently than a blog. Blogs usually have weekly, daily or even less than hourly updates. Also, blogs have comment sections to encourage online conversations about the blog content. This is not the case with a regular website.

 

Why are blogs so popular

Blogs are popular because people enjoy reading and writing them. Good blogs entertain, educate and inform their readers, which is why their readers keep coming back. Great blogs attract hundreds/thousands of views on a daily basis and this is because they play a role. Blogs provide a social outlet separate from social media platforms. Reading and commenting on blogs is a way to socialise online and at the end of the day, we are humans like to socialise one way or the other, and blogs provide that platform to interact with people all over the world. These are some of the reasons why blogs are so popular today.

 

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If you are thinking of starting a blog, I would advise you to go ahead and do it. Many people believe the blogging industry is saturated and yes it is saturated but there is always room for a great blog. If your blog stands out from the rest and you have something to offer, then you will have no problem attracting blog views and followers, which will eventually lead to you making money from your blog. I offer a blog coach service that will help you grow your blog if you are struggling to get it going. Do get in touch if you want to hear more about the service.

Do you have a blog? What make you set one up? Are you thinking of setting up a blog? What is holding you back? Let’s carry on the conversation in the comments section below. I would love to hear from you so do share your thoughts.

Thanks for reading, sharing and commenting on my what is a blog and why is blogging so popular post. Have an amazing week ahead and be safe.

 

 

 

 

How to Get People to Read Your Blog

Growing my readership was perhaps one of the most challenging aspects of blogging. You create content to have it read by many people but when the readers are not forthcoming, it’s almost natural to be tempted to think that starting a blog was a waste of time. So how do you get people to read your blog?

Believe me, I’ve been there too. It took a lot of willpower to keep going especially when my analytics showed zero views. But over the years I got better and refined my process. Now I have thousands of readers stopping by every week.

 

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If your blog is at the early stages and you need some help to get the number of visitors up, here are some tips you can start with.

 

Share your blog posts on social media

I know that you’ve heard this before and even tried it. But the reason why this does not work for most people is that they passively share their posts on social media.

Whenever you want to share your blog post on social media leave a little description of what your ideal readers will take away from reading your blog post. Simply just sharing your blog post on social media is not enough to ignite curiosity in your ideal readers and motivate them to check the link. You need to leave a caption that would get them clicking. Also, remember to use the right hashtags. You can get more tips from my blogging book – How to Cash In as a Blogger, available exclusively on Amazon.

 

Join Facebook groups that help promote blog posts

Just like you there are thousands of bloggers looking for readers. These bloggers joined together to form a community with the aim of helping each other grow.

Run a quick search on Facebook for blogging groups that help promote blogs. Once you find some, join in and share your blog posts. But don’t be selfish. Make sure you also participate in promoting other members’ blog posts as well and stick to the group rules as you do so.

 

Collaborate with other bloggers to get people to read your blog

You’ve probably guessed by now that you can’t grow your readership on your own. You need the help of other people to help you get more readers. Look for bloggers who have better numbers than you in terms of views and engagement and ask if you could cross-promote each other.

Another alternative is to work on a joint blog post or interview the blogger who is doing better than you and ask them to share that post with their readers. This will help direct their readers to your blog.

 

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Ask people to read your blog post

Most times it can be really nerve-racking to ask your friends and family to read your blog post. Or to have them share it with their friends. But all that is coming from a wrong mindset. The truth is that once you ask someone to read your blog post it creates momentum to ask another.

Reach out to your friends: send them an email or message and ask them to read your blog post and encourage them to share their thoughts in the comments. Don’t forget to ask them to share your blog post with their friends. If you don’t ask, you don’t get!

 

I am currently offering social media promotion packages to bloggers and small businesses, so do send me an email for more information – fashionandstylepolice@gmail.com

 

How do you get people to read your blog? Please share your tried and tested tips.

Thanks for reading. Have a lovely week ahead.

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