Hey peoples. It is a new month, and I have a new interview to share with you. I had the pleasure of interviewing the lovely Victoria from Lylia Rose to end the interview series last year, and to start of the interview series for new year, I have the very creative Denise Rabor. She is an international makeup artist with over 15 years experience; founder and creative director of WOW Beauty.
I enjoyed carrying out this interview and I hope you enjoy reading it as much as I enjoyed putting it together.
Can you tell me a bit more about WOW Beauty? What is the idea behind it?
Wow beauty is the culmination of a lifetime love affair with beauty and wellbeing. As a child, growing up in New York I used to love reading my mothers magazines, Ebony and Essence.
My international career as a makeup artist broadened my experience and vision for beauty. I loved translating looks for all skin tones. With WOW beauty, my aim is to bring that element of celebrating our beauty to all women and I encourage them to say #Iownmybeauty
Wow beauty is for every woman, it’s focused on creating one hub for all women to visit. We all know that there is a need for greater diversity in the beauty world, so my aim is to produce an inclusive portal that celebrates our diverse beauty, a site that celebrates/acknowledges you whatever your age or skin tone; all to often women feel excluded from the mainstream and lack the confidence to embrace their looks…hence the wow beauty mantras of beauty is Global, Ageless, Timeless, Diverse, and Transformational.
I can see you have worked with major publications and models, including the lovely fashion editorial shoot for Alek Wek some years ago. Her makeup was amazing. How have your survived in the competitive world of beauty?
Thank you. Yes it is a competitive business and there are lots of very talented makeup artists out there. I think that my career longevity comes from my passion for what I do, which means that I’m always open to learning new things.
What are your top 5 favourite makeup products and why?
- My makeup brush collection. Good brushes make all the difference to makeup application and finish ….I’ve had some of my favourites for over 12 years and they still look new.
- Elizabeth Arden 8 hour cream is a great multi purpose product ….for dry skin, to create glossy eyelids, as lip balm etc….
- Shiseido black eye liner pen
- Clarins face oils
- Armani Fluid Sheer highlighters
Where do you see WOW Beauty in 5 years?
I have a big vision for WOW beauty …I want to build on the way that women view beauty– firstly that they start to #own their beauty and that they see the connection that exists between beauty, wellbeing and the self-awareness that is required for career growth. Secondly, I want to really make a stand for inclusive beauty. It’s a big vision, it’s a shared vision and it’s time.
What do you think of Fashion and Style Police?
I love it! It’s authentic, uplifting and stylish….well done.
Thanks for reading and have a lovely weekend.