There was a time in fashion history when what was fashionable was only known to the elite aka rich and famous. When it was released they were the only ones who could afford those new styles. So much has changed since then and thankfully more people are able to get in touch with what’s in vogue.

Styles are no longer something beyond reach. Not only that, we can see the latest designs even before they hit the stores.

I believe democratizing fashion has helped evolve people’s orientation to what is fashionable. I also believe that it gives room for creativity. And as more pieces flood in we get exposed to the endless possibilities of ways we can mix and match those pieces to create something we call our own.

When I sit back to analyse how far fashion has come I see a pattern being revealed. I realized that we fashion bloggers play a very important role in democratizing fashion. We follow our love and passion for fashion, and have become one of the quickest means of disseminating and declaring what is termed fashionable. Just to give you a clear picture of how we are able to achieve this, here are some things that will interest you.

Fashion bloggers get you connected with what is trending

We are dedicated to informing our readers about what’s trending now in the fashion industry. By keeping our readers informed, we help them keep up with the latest styles and trends, and what’s happening in the world of fashion.

Fashion bloggers want to share what’s happening in the fashion industry

The reason why fashion was not accessible to all, was because only a certain set of people were invited to fashion shows and were aware of the upcoming designs and trends. Fashion shows were also not streamed online so there was no way for the general public to get involved.

As time passed by and things started to change, thanks to fashion bloggers and social media. Fashion bloggers not only share what’s trending on the runway, they also give tips, hacks and affordable alternatives that will help their readers mimic what’s trending in a way that is the most affordable.

Fashion bloggers are the voice of consumers

We are so fortunate to witness an era where our opinions about fashion matter. We fashion bloggers are so much closer to consumers, we know what the people are looking for. Our influence is so strong that fashion designers and retailers tend to listen. What this means is that fashion bloggers have turned out to be the voice of the voiceless.

Fashion is no longer one way traffic. We are able to voice out what consumers are agitating for, which gives fashion designers a clear picture of what the people want.

Do you run a fashion blog? Do you enjoy reading fashion blogs? What do you think of the facts I have listed above? Please share your thoughts in the comments section below.

Thanks for reading and have a great week.