Blogging has really taken off in the last 5 years. There are now millions of blogs available. The blogging industry has changed from what it was when I started blogging 5 years ago. There are more blogs in various niches, and it has all become very competitive. Since I started blogging, I have seen many blogs move from a particular niche to a lifestyle niche or become more varied. With my blogging experience, I have come to spot the most lucrative blogging niches, and why more bloggers are setting up blogs in those niches.
Fashion and Beauty Blogs
Fashion and Beauty is one of the most popular blogging niches that work well together. Most fashion bloggers are also beauty bloggers and vice versa. I guess the reason this works great is because the fashion and beauty industries are marketing sisters; most women interested in fashion are also interested in beauty. And these are the same women writing and reading these blogs. With this niche, one is usually the primary niche, while the other a secondary.
The fashion and beauty industry is worth millions of pounds, which makes it a very lucrative blogging niche. It is also one of the easiest niche to blog, which is why it is saturated. It usually doesn’t take a lot of effort to get a fashion and beauty blog running. But for you to stand out from the rest, you would have to think outside the box and bring a lot more to the table. This is where your creativity, writing and photography skills come in.
Because the fashion and beauty blogging niche is so saturated, it can be tricky to get to the brands to notice you enough to offer you samples. And it is even a lot more tricky to get past the getting samples to review for free stage, which can feel like a never-ending phase.
Having said that, it is one of the most lucrative blogging niches we have today. The sky is only the beginning with a quality fashion/beauty blog. You can earn thousand of pounds a month from collaborating with brands on blog posts, attending events, and social media promotions. Regardless of how saturated the blogging industry may appear, there is always room for amazing blogs, so don’t let the numbers deter you.
Lifestyle Blogs
I love lifestyle blogging. It is fast becoming a popular niche. The fact that it is so varied and flexible makes it an interesting niche to write about and read. It is also another lucrative blogging niche. The possibility to earn money through lifestyle blogging is endless. Established bloggers can earn money reviewing lifestyle products/services, writing sponsored posts, promoting products and services on social media and so on.
The lifestyle niche is one niche I truly enjoy writing about because it allows my creativity shine. I hate being in a box. So the fact that I can write varied posts keeps me writing. There is room for more quality lifestyle blogs. Lifestyle blogging is very personal, so there would never be enough lifestyle blogs around.
The way to shine in this niche is to be yourself. There is only 1 YOU, so make sure you make the most of it. Write about interesting things going on in your life, and let your personality through your writing. Your tribe will find you.
Parent Blogs
Parent blogs also known as mummy/daddy blogs are on the rise. Sometimes it feels like I am the only work-from-home mum that is not a parent blogger. Many fashion/beauty blogger gradually become parent bloggers once they pop and I can see why. It is super easy to write about what you deal with everyday. And it kind of falls into lifestyle blogging as well since parenting is a lifestyle choice for almost all of us.
I wasn’t thinking about the most lucrative blogging niches when I started blogging. If I was, I would have been tempted to include parenting posts on here or to set up a separate parent blog when I became a parent. I just wanted a space to write about things that interested me, and I didn’t want my kids on the blog constantly.
Another thing I didn’t want was to rely on my kids to blog if that makes sense. I didn’t want my work to be solely about my kids and my life as a parent. Deep thinking is what I do, and I overthink everything. Which can be a blessing and a curse at the same time. I mean what if they were not interested in the blog or didn’t want to be a part of it once they are old enough to understand what it was about? What happens when they are off to high school or university? Would that be the end of my parent blog? Yes, I am a long-term thinker and I plan to keep blogging until I can no longer type. So this is not a fill-in-the-gap job or career.
The parenting niche is saturated like all other niches, but it is also another very lucrative niche. I read hundreds of blogs a week and many of them cover parenting, and I can see how well they are doing with brand collaborations and various sponsored deals. So I know it is a lucrative niche.
There is always room for more quality blogs so don’t let the millions of amazing parent blogs put you off.
Food Blogs
One thing I love about food blogs is the amazing food photography many of the blogs have. I can get filled for lunch just by scrolling through some food blogs.
Great photography is an essential for most blogs, and it is one of the easiest ways to stand out from the crowd. So if you are new and want to shine through, work on your photography skills.
I have written a few food blog posts; they fell under my lifestyle category and they took me out of my comfort zone which was great. I admire food bloggers. I can see a lot of work goes into what we see and I applaud them for that.
The food blogging industry is saturated but not as much as the other niches, and I can see why. Having an established food blog means you a great recipe developer with amazing photography skills. Two skills not so common. Which is why the best food bloggers are laughing all the way to the bank!
Do you blog? Which niche do you fall under? What do you think of these lucrative blogging niches?