How to start your very own fashion business

Fashion. A career path only reserved for the artistic, the creative, and the passionate. In the world of fashion, there is no room for imitation. So if you got the right skill, you are good to go! What better way to put these skills to use than to become the next Vera Wang and start your own fashion business.


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Imagine working for yourself. Imagine, no rush hour commute, no stroppy colleagues to deal with, and you can even work in your onesie if you so wish. Sounds like heaven, well imagine combining this work set-up with your ultimate passion. Perfecto!


Where to start?

Here is where you need to start; you need to come up with that amazing piece to get your name out there. Diane von Furstenberg did it with the stylish wrap dress, what will yours be? Think unique, distinctive and exclusive.



Next you need to develop that design. It might require lots of takes, but eventually something will click and you’ll know when you have designed the ‘one’. Now it’s time to make a prototype, something to show your potential buyers. Source your own materials, find the right fabrics with the best texture, designs and colours that really match what you have been imagining.



How to start your very own fashion business



Getting the word out

Now it’s time to get your unique and distinctive piece of fashion out there for the entire world to see. Send images of the piece, styled into an entire outfit to fashion websites and magazines. Dress yourself in the piece and share images on social media of you looking fabulous. Offer to make prototypes to give to friends and family so that they can show it off to the world.



Next, you are going to need some sort of platform to sell your pieces on. By this stage, you may have a few different designs. The best way to publicise these is on your very own dynamic website with a website design that suits your needs as a business – because that is what you are now, no matter if you are selling 1 piece or 500 pieces, you are still a business.

If you’re a savvy techy, you can create your own website. If you struggle to even turn a computer on, you’re best looking for an agency to help you design and create your site. It’s important to have aesthetic touches as well as being user friendly.



So you’ve got your design, you’ve got your website, but how are people going to find your website? A little thing called SEO. You need to read up on how search engines operate and how people interact with them so that you can get a better understanding of what you need to achieve.  Next is the vital keyword research and content.

There’s loads of information out there on how to Search Engine Optimise, take some time to have a read and put into action what you have learnt and see your website grow.


Product development

As you grow as a business, it is important to develop from your one single brand. This way, it’s a consistent growth and the designs carry the same DNA right the way through. Product development is an important part of your fashion business.


Have a plan

You must have a strong plan and vision of the direction you want your business to head from the very beginning. Set yourself goals and know what your product is worth. If you believe in your product, this will shine through. Be confident, bold and proud.

Start with a marketing plan that sets out which customers you are going to be targeting, and how you are going to approach them. Look into PR and communication resources; these are useful tools to support you to bring your work to a wider audience.


Remember, not all fashion businesses have to operate at the very high-end of luxury, this may be where you want to be eventually, but start realistically. Your business concept needs to offer a clear proposition of value to the customers – now get to work and clarify your vision and set a roadmap on how to get there!


Have you ever thought of starting a fashion business or any other type of business? What is stopping you?


*Collaborative post.


Amara Christmas Wishlist

I love Christmas. There is something magical about the season. And the amazing snow we had a few days ago has made the season even more magical! I have been doing loads on online shopping these last few days. I have almost exhausted the funds in my account 😃. There are many items that need to be bought but I think I am nearly done now. Most presents have been wrapped, cards have been addressed and are being sent as I type. Groceries are in my online trolley, so things are looking up.

When it comes to Christmas gifts and all, I like getting them sorted early so I can spread the cost, and not get so worked up. I don’t like being stressed out over anything and with the Christmas craze, stress is usually waiting to fall upon anyone who is not organised.

I have come across so many Christmas Wishlist and gift guides post, that have inspired this Amara Christmas Wishlist post. You can get all items on the Amara Website.


Liberty London Women’s Indiana Blue Pyjamas


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I love the Indiana print here. It is such a beauty. I would love this set of pyjamas this Christmas. It would be a nice addition to my ever-growing collection of pyjamas. As a work from home mummy, I can testify to the importance of having as many pairs of pyjamas as possible. I find my pyjamas very useful.


Liberty London Women’s Indiana Navy Long Robe

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This stunning beautiful robe matches the pyjamas perfectly. This robe is made from 100% silk and I love how the blue tones contrasts the navy accents. I think it is a gorgeous piece to have this season. I would love to receive this piece as a gift. It screams luxury to me.


Ted Baker Bronze Herringbone Suitcase – Medium

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I love travel and I really like travelling in style. This lovely looking Ted Baker Suitcase ticks all the right boxes. It looks very sophisticated and the design is quite chic too. Also, this suitcase is lightweight and has four smooth rolling wheels providing 360°movement, ensuring ultimate ease when travelling. What is there not to like? I have a few trips planned for 2018 and I would love to travel with this beauty.


Joules Beau Leather Shoulder Bag – Chestnut

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As a diehard handbag lover, this Wishlist would not be complete without a bag. This Joules chestnut bag would be a great addition to my bag collection. I love the chestnut colour and the slouchy hobo shape. It would be great styling this with a casual top and a pair of jeans.



Versace Les Étoiles de la Mer Notebook

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As a writer, I am always with a notebook so I can easily jot down when inspirations strikes. So this Versace Notebook would make a nice gift. It looks super stylish and it is Versace. I have never had a notebook from a luxury designer before so having this would be a dream come true.


What do you think of these items? Do any of them catch your eye? Would you like any of them for Christmas? Please sound off in the comments section below. Let’s talk.

Thanks for reading. Enjoy the season.


*Collaborative post.


Autumn Fashion Essentials 2017

Autumn is here and so is the layering trend! I am loving autumn style as always, and I am looking forward to grabbing some autumn fashion essentials. If you are thinking of getting items for this season, here are a few ideas you may want to shop.


Stella McCartney Falabella Box Bird Shoulder Bag £648

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A stylish handbag is always needed, regardless of the season. And this stunning Stella McCartney Falabella Box Bird Shoulder Bag would be a great addition to my ever-growing bag collection. It features round top handles, a silver-tone chain trim, silver-tone stud detailing, a silver-tone logo plaque, embroidered details, a two-way zip fastening, an internal zipped pocket, an embossed internal logo stamp and a chain and artificial leather strap.

If I had an unlimited budget, I would be getting this bag today on Lyst website. It is such an eye candy!


Helly Hensen W BLUME JACKET £180

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This Helly Hensen W Blume Jacket is a must have this season. I recently got this jacket myself and I can tell you it is worth every penny! It is dead comfy and warm, and it looks good too! This stunning winter jacket is waterproof, windproof and breathable. You can grab yours in black, green, white or blue. This stylish and feminine jacket is great for those cold days.


Chatham Ascot Brown Waterproof High Leg Riding Boots £130


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This high leg Chatham Ascot Brown Boots is waterproof and it features premium suede quilted side panels and a full zip entry. It is designed with a super soft, padded in sock and heavy-duty rubber sole, finished with a leather tassel. I am so in love with the country look of these boots, I guess because I live in the country side. You can grab yours in Brown and Brown/Tan.


Isabel Marant Étoile Crew Neck Jumper £155


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I really like this crew neck jumper. It looks very comfy and I can tell it is a quality piece with the blend of cotton and wool. I can see myself wearing it already! It is definitely an autumn fashion piece.


What do you think of these autumn fashion essentials? Did any of them catch your attention? Please share your thoughts.





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