Why January is the Best Time to Shop for a Wedding Dress

It’s the beginning of the year. Everything about it is new and full of promise. January doesn’t just represent new beginnings and excitement; it is also the best time of the year to shop for your dream wedding dress. That is if you have a wedding planned of course.



Wedding dress picture



In the same way we work on making positive changes in our lives, couples believe that January is the right time to make wedding plans. And when you talk about wedding plans, the wedding dress is the highlight of it all. It is appropriate as many proposals are made during the Christmas season.

But ever wondered why January is the ideal time to buy your wedding dress? Well, in this article I’m going to give you all the reasons why.


January is the time when some new collections roll in

In the fashion industry, January is the time when some new collections hit the stores. So if you are in luck, you could possibly be walking down the aisle wearing a unique flowing wedding gown.


January is the time you get to enjoy the best discounts and get great bargains on wedding dresses

Since it is the first month of the year, this is the time when designers and wedding dress merchants want to make killer sales. To get your attention, they sell their wedding dresses at a bargain prices to clear the old stock.

As you shop around for wedding dresses you will be shocked to find classics selling at very low prices. The discounts are more than you have ever dreamt was possible for a wedding dress. So it makes sense to buy a wedding dress while the January sales are on.

January is also the time when sample sales take place. What this means is that wedding dresses are sold below their true value to test the market.


January is the time when the supply of secondhand dresses is replenished

No bride is left out in the month of January. Some brides plan their weddings on a strict budget. And with the wedding dress being usually the most expensive item on the wedding checklist, it can be very difficult for some couples to afford.

The good news is that the supply of secondhand wedding gowns is replenished in January. Like I mentioned earlier the new year is considered a time of new beginnings. As a result of this many people do wardrobe hauls just to create room for new outfits for the year. Preloved wedding dresses are donated to charity shops or sold for a bargain price on eBay, Facebook and other online platforms.  January is indeed the best time of the year to buy a wedding dress.


When did you buy your wedding dress?


26 responses

  1. Great advice, I waited till around April to look for mine, but admittedly it does have to tie in with the actual proposal. Wouldn’t want to look for a dress till the question had actually been asked! 🙂

  2. I am not quite there yet with planning to buy a wedding dress since I haven’t got to the wedding happening part of my life but I will be sure to remember January is the month for dress shopping!

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