I have been wanting to write this post for some time now but the words were just not flowing. However, in the middle of dealing with household chores, it came. I am happy I finally got the words to flow on this sweet day. Now this topic – The problem with Blogging is Bloggers, may surprise you. But if you have been around the Blogosphere for a bit, you would agree with me to a large extent that we are the problem the blogging world has.
Yes, us bloggers are the problem we grumble and complain about, all day everyday, to anyone who cares enough to listen. We just need to look in the mirror to find the problem.
How did we get here?
I have been blogging for over 5 years now. The first post on Fashion and Style Police went live on a sweet October day in 2012, and I have never looked back. Blogging has open so many doors of opportunities. I get to make a living, earning a living wage through Fashion and Style Police, freelance writing and by proving blogger outreach services. It has been a very long journey; taken me years to get to this point of earning full-time regular income and I am so grateful. But then again, I work extremely hard for every penny I earn. I work an average of 40 hours a week, including weekends. And I have done so for years, so the blog you are now reading did not achieve an overnight success. I am not even close to where I want to be but I am getting there.
I take my job very seriously. So this is not a joke to me or a side gig. It is literally my life. We bloggers complain about all sorts but usually most complaints are entered around not being paid enough. That is one major issue every professional blogger should be able to relate with. Being paid enough means different things to different people regardless of our profession. Having said that, I believe we bloggers are the reason why we don’t earn enough. The earlier we start putting our foot down and start demanding at least a minimum wage for our efforts, the better for our blogging career.
No budget line
How did we get here? I keep receiving emails from PRs, well established PRS, telling me they have no budget for a job they want me to do. I have had a couple this year already stating that even though they had a budget to pay bloggers last year. The budget has miraculously disappeared this year and they want something for nothing. Because other bloggers are accepting to work for nothing.
The £20 gang!
I have lost count of the companies looking to pay a whole £20 for a blog post. The funniest part is that I have had these same companies pay me a lot more than £20 some months/years ago. Why they keep reducing their budgets and offering peanuts is because certain bloggers are accepting them and they can’t believe their luck and profits, that they try to get everyone else to accept it. They better give up trying because they are wasting their time with me.
I don’t offer that
Like I mentioned earlier, I handle blogger outreach for many clients so I am on both sides of the fence. I would never offer bloggers a fee I won’t be able to accept myself. Some bloggers may still find the fee low but it is nowhere close to what I have been offered lately. And those I have worked with can confirm that. Unfortunately, no one has the right or the power to tell someone else want to charge. So apart from raising awareness and talking these payment issues, there is not much anyone can do.
What I plan to do is to carry on as I am already by not accepting anything less than my worth. I know what I am worth and that is all that really matters. My first sponsored post in 2013 was £25, and I only started blogging a few months when I got that offer. So that was amazing for me then. But 5 years in the game, with my stats, I am not on their level anymore. I wrote a lot more about my blogging journey in my book – How to Cash In as a Blogger, so go have a read.
I plan to carry as normal, charging what I believe is my worth Also, one of my many goals is to ensure I stand out from the pack significantly. So if everyone is writing about Brand A, I will be writing about Brand B or write about Brand A in a different way, with a twist. I need to ensure Fashion and Style Police stands out from the rest in a fabulous way. That is the only way up!
What are your thoughts on this? Please share in the comments section.
Thanks for reading.