77% of marketers attest to the fact that blogging gets results! It is worthy to note that the success or otherwise of any blog content is dependent on whether it gets noticed by intended audience. For this reason, most bloggers measure the success of their blog content based on organic traffic.

However, 49% of bloggers say that getting traffic is their biggest challenge. If this resonates with your current struggles, you’re in luck.

Thankfully, there are effective strategies you can employ to drive traffic to your blog and we will be sharing 6 of them in this article. Come along!

1.   Optimize your blog Contents

When your blogs are well optimised for search engines, they stand a better chance of being crawled and indexed by search engine bots.

Ultimately, when your page ranks on the first page of the search engine report page, it can be easily discovered by the readers who ask questions relating to your niche. A good way to go about this is to conduct keyword research and implement SEO best practices in every one of your blog posts.

2.   Promote your blog posts on online communities

Communities like Quora, Reddit and Pinterest are proven ways to divert traffic to your site. However since Quora and Reddit frown against self promotion which results in getting users banned, you need to go about it the right way.

For instance, you can easily provide a detailed answer to a question that has been asked and leave a link at the end for more information. That way you are not shoving your blog in their faces.

3.   Set up your blog for social sharing

When the traffic generation strategies are lagging, social sharing is one sure way to ramp up the traffic. 95.9% of bloggers promote their blog posts through social media and another 69% use social share buttons.

Social media is fast paced and as such presents an opportunity to drive blog traffic faster.

4.   Use eye-catching headlines

One thing compelling headlines can do for our blog is that it resonates with users instantly and increases click through rate.

Typically, a good headline should be short, catchy and tell the reader what to expect. You can also include relevant keywords and keep them 60 characters long.

5.   Email traffic generation

An email list is made up of loyal readers that deeply resonate with your blog message. Therefore, sharing new contents to your newsletter lists is a quick and easy way to get more eyeballs on your blogs.

6.   Backlinking

Backlinking is one of the major factors Google considers in determining a website’s ranking.

So, whether through guest posting or publishing industry reports, an effective backlinking strategy helps drive direct traffic to your site while also assisting search engines discover your site faster.

Whether you’ve just launched your blog or you’re struggling with driving traffic to your site, we hope you’ve found this post helpful. These strategies are proven to yield results, provided they are done the right way. Be patient and persistent in your implementation and you’d see the rewards in due time.