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Fashion brands making headlines with charitable gestures

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Fashion brands have a lot of responsibility on their shoulders. However, many are raising the right type of awareness with their brand. Lacoste recently announced that it would be adopting a temporary logo to help endangered species. This will be done by offering limited editions of each animal in relation to how many of the species there are left in the wild. And, they’re not the only one.

 

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Save Our Species  — Lacoste

The #LacosteSaveOurSpecies campaign was launched last year in an attempt to raise awareness and funds for endangered species. If you aren’t, you’ve definitely seen it! A part of this, they replaced their classic crocodile logo with images of endangered species on their classic polo shirts.

The great idea behind the campaign involved the fashion magnet releasing limited editions of each polo shirt — relating to how many of the associated species were left in the world. The new logos were designed using the same green colouring and style as the iconic crocodile.

The featured animals were in fact the ten most endangered species on the planet. These are the Vaquita, Burmese Turtle, Northern Sportive Lemur, Javan Rhino, Kakapo, Cao-vit Gibbon, California Condor, Saola, Sumatran Tiger and the Anegada Ground Iguana.

The campaign was launched at Paris Fashion Week 2018 and were an instant success. The money from the shirts was donated towards the fight for wildlife conservation worldwide.

 

Tighter gun control — Gucci

Gun control is a major issue in the US, with news stories of gun shootings hitting the headlines regularly. Gucci has recently taken a stand and is fighting for improved gun legislation. The Fashion brand has even donated half a million dollars to the cause. “We stand with March For Our Lives and the fearless students across the country who demand that their lives and safety become a priority. We have all been directly or indirectly impacted by these senseless tragedies. Gucci is proud to join this movement with a donation of $500,000” was one comment by Gucci at the time.

Following a school shooting in 2017 which left 17 people dead, Gucci announced its support for tighter controls. It’s possible that Gucci’s generous donation was motivated by the death of Gucci salesman, Javier Jorge-Reyes, and injury of Gucci store manager, Leonel Melendez Jr. Both deaths were both caused by gun violence.

 

The Prince’s Trust — Charles Tyrwhitt

Men’s dress shirt retailer, Charles Tyrwhitt works regularly with Prince Charles’ charity, The Prince’s Trust. This is a charity in the United Kingdom, founded in 1976 by Charles, Prince of Wales. It focuses on helping vulnerable people get their lives back on track and find work.

Charles Tyrwhitt designed custom scarves, ties and umbrellas for in support of the charity. Where each item in the collection is sold, £5 is donated to The Prince’s Trust.

The company also encouraged its employees to raise money too. In fact, business founder, Nick Wheeler, raised over 100,000 when he completed an 874-mile bike ride from Land’s End to John O’ Groats in the UK. And, members of the company attend and recruit individuals through The Prince’s Trust ‘Get Hired’ Days. This is where young people who have been through The Trust’s programmes have found themselves ready to move into work and are actively looking for work.

 

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Watch Hunger Stop — Michael Kors

You’ve probably heard of Michael Kors, most famous for their handbags and accessories. It was in 2013 when they launched their Watch Hunger Stop campaign. According to the Michael Kors website, they’ve helped the United Nations World Food Programme (WFP) deliver 15 million meals to children in need.

Kate Hudson announced her collaboration with the campaign in 2018. There are many ways that people can donate — through the purchase of a timepiece, a Snapchat using a store geofilter or through posting a photo wearing a Watch Hunger Stop T-shirt. Each action donates a certain amount of money and corresponding meals to children in need. the programme supports 16 million children over 70 different countries.

 

Sustainable fashion — Stella McCartney

When it comes to environmentally friendly brands, Stella McCartney is up there with the best. She continually makes a difference with regards to environmental fashion and sustainability. Using the latest in eco-friendly technology, she changes attitudes to sustainable fashion and demonstrates how eco-fashion can be done.

She doesn’t use any fur or leather in the creation of her garments. Take her latest swimwear range for example, in partnership with Adidas. The swimsuits are made from Lycra Xtra Lite fabric, which is resistant to chlorine and uses recycled Parley Ocean Plastic yarn.

Stella even made changes to the way she dyes her products. She partnered with Colorifix to reduce environmental damage during this process. They do this through isolating the DNA that creates colour in nature and uses 10 times less water than the traditional process.

 

What do you think of these charitable gestures? Are you a fan of any of these brands? Please drop a comment in the comments section below. Thanks for stopping by.

 

Sources

https://www.gq.com/story/gucci-gun-control-donation

http://destinationkors.michaelkors.com/kors-cares/watch-hunger-stop/15-million-meals/

https://www.stellamccartney.com/experience/en/sustainable-swimwear-from-adidas-by-stella-mccartney/

https://www.ctshirts.com/uk/prince’s-trust-ct/

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5 Iconic Gucci Bags

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From a humble start, Gucci has grown into a prominent fashion brand, producing some rather covetable luxury products. Combining quality, style and unrivalled craftsmanship, Gucci has dominated the fashion world with it stylish, fine quality products. Bags are among the products the fashion giant is renowned for. Over the years, Gucci has produced several bags that have left a mark in the fashion market. While most of the Gucci bags have been quite popular, there are a number of them that will always be iconic. Below is a list of some of the most iconic bags from Gucci.

 

Gucci Padlock GG Supreme Bag

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Gucci Padlock GG handbag features some stunning embellishments. The variety it offers is one of the reasons behind its popularity. Available in several colors and styles, the bag offers an impeccable way of completing your outfit. It has a gorgeous chain strap that further enhances its stylishness. Its petite design makes it easy to carry. The bag is also spacious and can be used to hold a lot of your personal items.

 

Gucci Bamboo Bag

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The history of Gucci Bamboo Bag highlights the creativity behind the success of this famous brand. At the time of its initial production, finding leather was quite a challenge. Gucci craftsmen were however not deterred by this. They instead resorted to using the easily available bamboo. The bamboo would be heated and used to make the bags. The creativity behind the Gucci Bamboo Bag yielded a stylish handbag that looks elegant and exotic. The bag remains stylish today as it was decades ago.

 

Gucci Queen Margaret

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One of the most desirable bags in the Gucci line of products, the Gucci Queen Margaret comes in several exceptional models. The bag combines traditional and modern fashion elements for an exquisite and timeless masterpiece. The bamboo handle of the handbag is styled with an encrusted bee closure made of pearl and crystals. The gorgeous bag also comes with an ID holder attached to it, a nifty feature for any bag enthusiast.

 

Gucci Jackie Bag

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The Gucci Jackie Bag is another iconic product under the brand’s name. Due to the bag’s prior success, it was relaunched in 2009 maintaining a lot of features from the previous design but adding a modern touch to it. The bag looks fancy and modern with an elegant structure. Designed to blend perfectly with various outfits, the Gucci Jackie Bag is large and spacious, making it an ideal piece for anyone that seeks to carry many items.

 

Gucci Dionysus

Gucci Handbag Picture

 

Despite being a recent entrant into the market, the Gucci Dionysus has already gained worldwide popularity. The style of the bag is inspired by the tale of Dionysus who was son of Zeus. Dionysus turned into a tiger and carried a nymph across a river. The structure of the bag holds this tale in its structure. The bag features hand-embroidered flowers and bees that decorate the exterior of the bag elegantly. Gucci Dionysus is a mixture of tradition and modernity, hence a timeless handbag that is perfect for various occasions.

 

Which Gucci Bag is your favourite?

Is the Fashion Industry Failing its Models

Behind the glossy images of beautiful models on the pages of magazines, quick confident struts down the runway and alluring poses for billboards is an untold story. A story of endless sexual harassment and abuse, underweight models, underaged models, and horrible working conditions. In the light of recent events with the #MeToo campaign, I have questioned a lot of things about the entertainment and fashion industry.

I can’’t help admiring supermodels. Everything about them, their professionalism, their height, figure and carriage gets a nod of approval each time I spot them. Plus I respect their work, it is far from being easy. Models work very long hours and have to look their best doing their work. That must incredibly hard. I sometimes have the luxury of working in my pyjamas and nerdy glasses all day if I get the chance. They never get the chance.

 

 

 

However, ever since the #MeToo campaign, a darker side to the fashion industry was revealed. Several models have spoken up. They have shared personal stories of sexual abuse and harassment from photographers, managers and designers. And to be honest, I was horrified.

There were also reports of incidents where the dignity of models, both male and female were disrespected leaving them utterly embarrassed. Others, especially models of African descent, shared stories of how the crew did not have makeup artists and hair stylists who were knowledgeable enough to handle their unique skin type and hair texture.

I felt the need to do my own part to put the words out there. To be advocate for a change.

 

Sexual Harassments and Abuse in the Fashion Industry

Let’s face it. Models are beautiful but that’s never a good enough reason for any one to sexually harass or abuse anybody. Sadly these models fall prey to perverted photographers, managers and designers. What’s even worse is that such models are forced to remain silent. And if there is one thing I am grateful for about thus #MeToo campaign, is that the culture of silence is dead!

These models are were usually left helpless and had to remain silent to fulfil their modelling dreams. I am happy to see this is no longer the case and more and more model are speaking up about these sexual harassment and abuse.

 

No Privacy

Runways aren’t as calm and collected as we know them to be. Behind the scenes its very fast, models have to change into the outfits very quickly and be ready to go. In photoshoots where a lot of pictures have to be taken within such a short time, speed of changing into the clothes for the shoot is important.

What people don’t know is that no provision is made for models to change in private. They are often sent to change in front of other models and fashion crew. Which is far from ideal. I am happy to hear this will be changing too, with the private changing rooms being enforced.

 

 

Underage young models

The fashion industry is opening its doors to young talent ranging between the ages of 14 and 16. Usually, such models are subjected to the intense working hours. More often than not they are left exhausted, as expected.

Just like other models, these youngsters are also exposed to sexual harassment, abuse and humiliation.

 

Changes

Kering and LVMH recently joined forces to introduce a new charter aimed at protecting models working with their brands. These brands include Christian Dior, Marc Jacobs, Givenchy, Gucci, Saint Laurent, and Alexander McQueen.

The new charter includes a call for private changing areas, and a ban on underage and underweight models. Models must be at least 16 years old to get hired, and female models must be a French size 34 (UK size 6/U.S. size 2) or above. Also, young models between 16 and 18 years old cannot work between 10 p.m. and 6 a.m.

 

I am happy to see the fashion industry is finally beginning to listen to these models, with this charter, and I hope all brands follow suit. We all need to be advocates of change.

What are your thoughts on the #MeToo campaign? Please sound off in the comments section below, let’s chat.

Thanks for stopping by.

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