Fashion brands making headlines with charitable gestures

*Collaborative post.

 

Fashion brands have a lot of responsibility on their shoulders. However, many are raising the right type of awareness with their brand. Lacoste recently announced that it would be adopting a temporary logo to help endangered species. This will be done by offering limited editions of each animal in relation to how many of the species there are left in the wild. And, they’re not the only one.

 

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Save Our Species  — Lacoste

The #LacosteSaveOurSpecies campaign was launched last year in an attempt to raise awareness and funds for endangered species. If you aren’t, you’ve definitely seen it! A part of this, they replaced their classic crocodile logo with images of endangered species on their classic polo shirts.

The great idea behind the campaign involved the fashion magnet releasing limited editions of each polo shirt — relating to how many of the associated species were left in the world. The new logos were designed using the same green colouring and style as the iconic crocodile.

The featured animals were in fact the ten most endangered species on the planet. These are the Vaquita, Burmese Turtle, Northern Sportive Lemur, Javan Rhino, Kakapo, Cao-vit Gibbon, California Condor, Saola, Sumatran Tiger and the Anegada Ground Iguana.

The campaign was launched at Paris Fashion Week 2018 and were an instant success. The money from the shirts was donated towards the fight for wildlife conservation worldwide.

 

Tighter gun control — Gucci

Gun control is a major issue in the US, with news stories of gun shootings hitting the headlines regularly. Gucci has recently taken a stand and is fighting for improved gun legislation. The Fashion brand has even donated half a million dollars to the cause. “We stand with March For Our Lives and the fearless students across the country who demand that their lives and safety become a priority. We have all been directly or indirectly impacted by these senseless tragedies. Gucci is proud to join this movement with a donation of $500,000” was one comment by Gucci at the time.

Following a school shooting in 2017 which left 17 people dead, Gucci announced its support for tighter controls. It’s possible that Gucci’s generous donation was motivated by the death of Gucci salesman, Javier Jorge-Reyes, and injury of Gucci store manager, Leonel Melendez Jr. Both deaths were both caused by gun violence.

 

The Prince’s Trust — Charles Tyrwhitt

Men’s dress shirt retailer, Charles Tyrwhitt works regularly with Prince Charles’ charity, The Prince’s Trust. This is a charity in the United Kingdom, founded in 1976 by Charles, Prince of Wales. It focuses on helping vulnerable people get their lives back on track and find work.

Charles Tyrwhitt designed custom scarves, ties and umbrellas for in support of the charity. Where each item in the collection is sold, £5 is donated to The Prince’s Trust.

The company also encouraged its employees to raise money too. In fact, business founder, Nick Wheeler, raised over 100,000 when he completed an 874-mile bike ride from Land’s End to John O’ Groats in the UK. And, members of the company attend and recruit individuals through The Prince’s Trust ‘Get Hired’ Days. This is where young people who have been through The Trust’s programmes have found themselves ready to move into work and are actively looking for work.

 

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Watch Hunger Stop — Michael Kors

You’ve probably heard of Michael Kors, most famous for their handbags and accessories. It was in 2013 when they launched their Watch Hunger Stop campaign. According to the Michael Kors website, they’ve helped the United Nations World Food Programme (WFP) deliver 15 million meals to children in need.

Kate Hudson announced her collaboration with the campaign in 2018. There are many ways that people can donate — through the purchase of a timepiece, a Snapchat using a store geofilter or through posting a photo wearing a Watch Hunger Stop T-shirt. Each action donates a certain amount of money and corresponding meals to children in need. the programme supports 16 million children over 70 different countries.

 

Sustainable fashion — Stella McCartney

When it comes to environmentally friendly brands, Stella McCartney is up there with the best. She continually makes a difference with regards to environmental fashion and sustainability. Using the latest in eco-friendly technology, she changes attitudes to sustainable fashion and demonstrates how eco-fashion can be done.

She doesn’t use any fur or leather in the creation of her garments. Take her latest swimwear range for example, in partnership with Adidas. The swimsuits are made from Lycra Xtra Lite fabric, which is resistant to chlorine and uses recycled Parley Ocean Plastic yarn.

Stella even made changes to the way she dyes her products. She partnered with Colorifix to reduce environmental damage during this process. They do this through isolating the DNA that creates colour in nature and uses 10 times less water than the traditional process.

 

What do you think of these charitable gestures? Are you a fan of any of these brands? Please drop a comment in the comments section below. Thanks for stopping by.

 

Sources

https://www.gq.com/story/gucci-gun-control-donation

http://destinationkors.michaelkors.com/kors-cares/watch-hunger-stop/15-million-meals/

https://www.stellamccartney.com/experience/en/sustainable-swimwear-from-adidas-by-stella-mccartney/

https://www.ctshirts.com/uk/prince’s-trust-ct/

Start A Clothing Label With These 10 Tips

Have you ever dreamt of starting your own clothing label? I remember flipping through the glossy pages of fashion magazines wondering how it would be like to start my own clothing label. And I’m sure just like me there are other women who have been thinking the same. After some research I found out that starting a clothing label like many other businesses, requires you know these basics.

 

Clothing label image

 

  1. Commit to start

So many people had the aspiration to own their own clothing label but never followed through with their dreams. At the end of the day, starting their own clothing label becomes only a daydream.

If you are really serious about having your own clothing label then you need to make the decision to get started and commit to your decision.

Some ways to prove to yourself that you’re committed to launching your clothing label is to come up with ideas on how you want your clothing label to be like, the vibe you want it to have and maybe have a couple of preliminary designs of the clothing items you want to have in your clothing line.

 

  1. Know your target audience

Once you’ve committed to get started on working on your clothing label, you need to know your target audience. Who are the people you want your clothing label to appeal to and why?

Having a clear image of your target audience helps you create and deliver clothing that they will love and value.

 

  1. Identify a need

When you’re able to know who your target audience is, the next thing you need to do is delve deep into what their needs are and how your clothing item can help them meet their needs.

For example, let’s assume that your target audience is tall ladies. You need to find out what challenges they are facing right now that available clothing labels weren’t able to solve. How can your clothing label add value to your target audience? Is there a particular style, shape or size that your target audience can’t find?

 

  1. Hire the right people

To embark on a venture like starting your own clothing label isn’t something you can do all alone. You would need some help.

Get yourself a team of people you know will help to make your clothing label possible. You would need a designer, a marketer and someone in charge of logistics. If you’re not sure who would be a great fit for your clothing label, you may seek the help of a recruiter who will help you find the right people you can get on board.

 

  1. Find a factory you can trust

This is one of the most important aspects of having your own clothing line. You need to find a factory that will be able to follow your specifications to the letter.

Make enquiries from factories if they will be able to create your designs. Try to get some samples, if possible. It is crucial that the factory you choose is one that will do a great job.

 

Fashion Label Image

 

  1. Market your clothing items

Now that you’ve arranged for a factory that can help you have your clothing items made, you need to market your clothing label to your target audience.

You can use Facebook or Instagram ads to help you reach a lot of people. You may also use influencer marketing to help you get across to your target audience.

 

  1. Be resourceful

Maybe at this point it seems like you’ll require a lot of money to get your clothing label up and running. However, you may need that much money to make your clothing label a reality – that’s where being resourceful comes in.

For example, instead of getting yourself a large boutique you can get started with an online store. Instead of hiring a photographer, you can ask a friend who’s a decent photographer to help you take pictures of the clothes in your clothing line. You may not have to hire professional models to model your clothing items. You can ask a couple of friends to help you out instead. The options are endless!

 

  1. Acquire some business know-how

Setting up and running a clothing label requires some business know-how. You have to learn how to market your products, how to handle your clients and give them the best customer service.

It’s alright if you are not an expert in business, so long as you know the basics. Having someone on your team who is business savvy can be a plus too.

 

  1. Keep improving

There will be times when you have to go to the drawing board several times before you can get it right. As your clothing label grows, you have to work on getting better all the time.

Review the clothing items in your clothing line and think of ways you can make them better. Get the feedback from your target audience on how you can make the clothing label to best serve them.

 

  1. Stay consistent

Some people give up after a couple months or even weeks of getting started. The reason most people do is because they find the process of running a successful clothing label difficult.

The truth that it takes time before you can get any traction. That is why you need to keep working hard. You need to keep reaching out to your target audience, keep coming up with creative designs and keep improving the business in order for it to grow. So you need to be consistent with your efforts to make your clothing label a success.

 

Have you ever played with the idea of setting up your own clothing label?

10 Business Lessons From Chanel

Chanel has successfully appealed to its target market. So the question is, why has Chanel succeeded where other brands and businesses have not? What is the brand doing differently, to ensure she stands out from her peers. Here are my ten big takes from the Chanel story. They are important lessons for other brands, bloggers and entrepreneurs  to future-proof their business. Bloggers, brands, designers and entrepreneurs should be able to relate with this post.

House of Chanel

1. Recognise what is missing in your market, and use it to your advantage.

2. Be competitive and distinct. Bring something different to the table.

3. Meet the needs of your clients, customers or readers. Find out what they need to read, or wear, and deliver.

4. Live your brand story without hesitation.

5. Never be complacent. Remember pride comes before  fall.

6. Keep your customers and readers curious. Be a little unpredictable every now and again.

7. Know your history, but don’t be a slave to it.

8. Work within the absolutes of your philosophy.

9. Recognise what those who are loyal to you, really love about you.

10. Understand what is timeless about what you offer and what is not.

 

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