Bloggers and PRs need each other to succeed. We bloggers need PRs and brands to notice our blog, and there are so many of us competing for the attention. PRs on the other hand, need to find the right bloggers to showcase their client’s products/services, and there are so many options, on both sides, so we kind of need each other really. However, I do find there is a bit of a love and hate relationship between most bloggers and PRs these days and I wonder why.
Could it be because some bloggers think too highly of themselves and behave unprofessional? Could it be because many PRs try to take advantage of bloggers, especially the new or less established ones, so many of us have our guard up as soon as a new PR comes in contact?
Who knows, but I feel a little friction in the blogging/PR relationship so I decided to share 5 tips for working with PRS that has worked for me and gotten me repeat business:
I know sometimes being polite maybe hard especially when you keep getting rude, unpersonalised emails from PRs asking for all sorts for little or no compensation. I try to remain as polite as possible when responding to my emails, and believe me I do receive all sorts of emails, with crazy requests, and no budget, but I bite my tongue and draft my email in the most polite tone possible, before pressing send. If I am unable to remain polite, I simply ignore the email, than send a rude response.
Respond to Emails in a Timely Manner
I aim to respond to my emails within 24 hours. I get emails from readers and PRs, so I check my emails regularly, because I like to be on top of my blog, guess I am addicted. I find it funny when some bloggers claim not to respond to emails in the evenings or at weekends, because I do. Call me weird, but I have had requests for sponsored posts in the evenings and weekends, time zones are different and some people prefer working round the clock, so it will be silly of me to ignore the possibility of receiving such emails. As long as I am awake and free, I will respond to an email even if it is 3am.
Ask for ALL the details for the Campaign
So get the post deadline date, the number of links required in the post and the type of link; are they do follow, or no follow, how many words or pictures required, any anchor texts, payment date agreed and so on. It is best to get all the required information so there is no room for assumption, and so you can decide if you will be going ahead with the campaign or not. It also makes you look professional when you ask these questions. It makes you look like you know what you are doing.
Stick to your End of the Deal
So if you say you are going to publish the post next week, make sure you do. If you say you are going to email once the post is live or once you get the samples, make sure you do. Your word is all you have when dealing with people online. Majority of the correspondence between bloggers and PRs, are done via email and Paypal, so ensure you fulfil every promise you make, when you say you would.
Don’t Name & Shame
No matter how badly a PR has treated you, try not to name and shame on Twitter or wherever. I know this is hard, I find it so hard myself but it is best not to. Naming and shaming won’t score you any points with new PRs and brands, and the internet world is very small. Many PRs move in the same circles, so it is best to heed to this advice.
These are my tried and tested blogging tips for working with PRs. Download my book here, to read more about how you can start making money from your blog.
Do you have any blogging tips to share? Sound off in the comment section.
Thanks for reading and have a great week.