Having your clients visit your office is a great way to connect with them and make a lasting impression. Your client’s first impression of your office can make or break your future working relationship with them, therefore it’s important to impress.
You’ve worked hard to gain your clients, so it’s essential that you deliver on their expectations and more in order to keep them. When it comes to impressing your clients, however, there’s no need to up and move office. Here are some ways you can add the wow factor to your business.
Always have a clean and tidy office
It might go without saying but maintaining a clean and tidy office space is an obvious way to impress office visitors. A dirty or unhygienic office could make clients disappear, as well as give your business a bad rep. So, it’s important to keep your office clean at all times, including desktops, bathrooms and kitchen areas.
However, a tidy office goes beyond cleaning. Is the paint of the walls chipped? Are tatty, outdated magazines left around your lobby? The visual aspects of your office are just as important to creating a welcoming and impressive environment, therefore, you should keep on top of your office’s appearance and make sure it looks fresh.
Make the visit personalised
When it comes to your clients, you want to make them feel valued. If you have an appointment arranged with a client, adding personal touches can go a long way. For example,thebalancesmb.comrecommends displaying a lobby board that welcomes your visitor the moment they arrive.
Employees should also be aware of visitors coming into the office and give a warm welcome to guests. You want to communicate to your client that they are valued within your business, so it’s important to be consistent.
Offer self-serve refreshments
Another way to impress clients is by offering them high quality refreshments and snacks. Invest in a coffee machine and water cooler that your visitors can use and serve themselves whilst they wait. Have fresh fruit or healthy snacks on display for clients too.
For any existing clients, you can use your past experiences to personalise their experience further and provide them with refreshments you know they like, such as a green tea. This observation shows clients you care about them and provides an added touch to their experience.
Recognise the importance of a receptionist
First impressions are important when it comes to winning business. A receptionist plays an important role in how your organisation is perceived by visitors and are often a first point of contact.
However, as a smaller business, you might not have a receptionist in place. In fact, you might not even have a “professional” office. There’s no need to fear though, as having a Virtual Office in London allows your business to simply book an office or meeting room without having to rent physical space. This is a great way to wow clients and give a good impression of your business, all the while being cost-effective.